How can you track live streaming analytics across multiple platforms?

2 How to access live streaming analytics

Depending on the platform you use for live streaming, you can access different types of live streaming analytics. For example, YouTube provides real-time analytics for live streams, such as concurrent viewers, chat rate, playbacks, and watch time. You can also access historical analytics for live streams, such as views, impressions, click-through rate, average view duration, and revenue. You can find these analytics in the YouTube Studio dashboard or the YouTube Analytics app.

Other platforms, such as Twitch, Facebook, and Instagram, also offer live streaming analytics, but they may vary in terms of metrics, features, and accessibility. For example, Twitch provides live streaming analytics such as average viewers, peak viewers, followers, chats, and revenue. You can find these analytics in the Creator Dashboard or the Twitch Insights page. Facebook provides live streaming analytics such as reach, views, reactions, comments, and shares. You can find these analytics in the Creator Studio or the Facebook Insights page. Instagram provides live streaming analytics such as viewers, comments, and shares. You can find these analytics in the Insights tab or the Activity tab.

3 How to compare live streaming analytics across platforms

If you live stream on multiple platforms, you may want to compare your live streaming analytics across them to see which one performs better for your goals and audience. However, this can be challenging because each platform has its own way of measuring and reporting live streaming analytics. For example, YouTube counts a view when a user watches at least 30 seconds of a live stream, while Twitch counts a view when a user watches at least one minute of a live stream.

To compare live streaming analytics across platforms, you need to use a common denominator or a standardized metric that can be applied to all platforms. For example, you can use concurrent viewers as a common denominator to compare the popularity of your live streams across platforms. Concurrent viewers are the number of people who are watching your live stream at the same time. You can find this metric in the real-time analytics of each platform or use a third-party tool that aggregates this data from multiple sources.

Another common denominator you can use is watch time, which is the total amount of time that users spend watching your live stream. Watch time is an important metric that reflects the retention and engagement of your audience. You can find this metric in the historical analytics of each platform or use a third-party tool that calculates this data from multiple sources.

5 How to leverage live streaming analytics to monetize your content

Live streaming analytics can also help you monetize your content and generate income from your live streams. To leverage this data, you can attract and retain sponsors and advertisers who are interested in your niche, audience, and performance. Live streaming analytics can also be used to optimize and diversify revenue streams, such as donations, subscriptions, memberships, merchandising, and affiliate marketing. Additionally, you can use live streaming analytics to identify the needs and demands of your audience and create additional products and services that complement your live streams. With live streaming analytics, you can showcase your value, influence, credibility, adjust pricing, validate ideas, and test solutions - all of which can help you maximize revenue streams from your live streams.