How can you test and experiment with different promotion elements?

3 How to run a promotion experiment?

To run a promotion experiment, you need to split your customers into two or more groups and expose them to different versions of your promotion. One group should receive the original or control version, while the others should receive the modified or test versions. You can use tools like Google Optimize, Facebook Ads Manager, or Mailchimp to create and deliver your promotion variations. You should also monitor your experiment regularly and ensure that it is running smoothly and ethically.

5 How to learn from a promotion experiment?

To learn from a promotion experiment, you need to interpret and communicate your findings. You should ask yourself what your results mean, what insights they provide, and what actions they suggest. You should also share your learnings with your team and stakeholders, and document them for future reference. You should use clear and concise language, charts, and tables to present your results and recommendations. You can use tools like Google Slides, PowerPoint, or Canva to create and deliver your reports.

6 How to iterate on a promotion experiment?

To iterate on a promotion experiment, you need to use your learnings to improve your promotion strategy. You should apply the changes that worked well, discard the ones that did not, and test new ones that you have not tried yet. You should also repeat the experiment cycle with different goals, hypotheses, and plans, and keep track of your progress and performance. You should use tools like Google Sheets, Trello, or Asana to organize and manage your experiments.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?