How can you test creativity and innovation skills in an interview?

Present a real-world scenario related to your industry and ask candidates how they would approach it differently. Look for out-of-the-box thinking and a willingness to challenge the status quo.

In my opinion, when embarking on the entire process encompassing question formulation, candidate evaluation, and more, it's imperative to factor in time constraints. Particularly, when recruitment occurs on a larger scale, this approach could prove time-intensive and potentially financially burdensome for some organizations. In my view, a judicious implementation of this process would entail a selective approach, contingent upon the specific position for which a candidate is being considered. For instance, in the Armed Forces, only officer candidates undergo a comprehensive SSB interview with psychological assessment and more. However, for bulk recruitment, such an extensive process is infeasible.

In interviews, testing creativity and innovation can be done through situational questions. For instance, asking candidates to devise a creative campaign idea for a product launch assesses their problem-solving skills and innovative thinking. This method helps identify candidates who can think outside the box and generate unique solutions, essential qualities in today's competitive world. It also allows interviewers to gain insights into a candidate's past experiences, highlighting their creative problem-solving abilities.

Sáng t?o là quá trình liên t?c update nh?ng cái ?? có, Và thêm vào cho cái c? ?ó nh?ng ?i?u m?i (tính n?ng m?i, thi?t k? m?i, ...) V?i t?i: góc nhìn + kh? n?ng liên t??ng - liên k?t. T?i th??ng ??t 1 c?c n??c ?? test góc nhìn. C?c n??c có th? ??y/v?i - có th? bên trong là n??c/cafe/n??c ng?t - v?i nhi?u màu/hình d?ng - có kích th??c .... nhìn t? phía t?i là 1 góc nhìn t? phía b?n ?ó là 1 góc, nhìn t? trên xu?ng là 1 góc ... Và ??t thêm cái v?t gì ?ó t??ng nh? kh?ng liên quan ?? test s? liên t??ng. Ví d?: 1 c?c n??c và 1 b? chìa khóa thì ?i?m liên quan là gì? N?u c? nhìn ch?m ch?m vào cái c?c n??c ho?c cái b? chìa khóa kia thì ch?ng th? ngh? ra n?i. Còn ??n gi?n: ?ó là 2 v?t ?ang ??t trên m?t bàn. => C?ng th?c t?o ra cái m?i c?a t?i.

C??ng ?i?u hóa s? sáng t?o là ph?i làm cái gì ?ó khác bi?t d?n ??n b? m?t m?i. ??n gi?n h?n v?i t?i thì: Ví d?: 1 c?c n??c và 1 chìa khóa thì ?i?m liên quan là gì? N?u m?i t?p trung vào c?c n??c n??c ho?c m?t b? khóa kia thì có th? ngh? ra n?i. => ?ó là 2 v?t ?ang ???c ??t trên m?t bàn.

To design situational questions for creativity and innovation, consider relevance, complexity, and criteria. Ensure the scenario aligns with the role and industry, reflecting typical on-the-job situations. It should be challenging enough to require creativity but not overly confusing. Establish measurable criteria like feasibility, originality, impact, and alignment with goals to evaluate the candidate's response effectively. This approach helps identify candidates with strong creative problem-solving skills, vital for success in today's dynamic world.

When asking situational questions for creativity, craft unique scenarios relevant to the role. For instance, a product manager might inquire about launching a product with tight deadlines and limited resources. Agree that probing deeper with follow-up questions assesses problem-solving skills. Offer feedback on their response to encourage a constructive dialogue. Lastly, ask how candidates would enhance their solution with more resources, showcasing creative potential.