How can you talk about your marketing experience in an interview?

In the interview, I'd focus on highlighting my past marketing roles, emphasizing achievements and skills like campaign successes, data analysis, and collaboration. I'd share specific examples to showcase my capabilities and demonstrate enthusiasm for the field while aligning my experience with the company's needs. I would also make sure to speak about failed strategies and how I overcame them.

When I interviewed candidates for two very large organizations and now interview for clients or help clients prepare for interviews, I have them follow the company on LinkedIn. Get to know the company, the causes that are important to them and the background of those who they are interviewing with. I can't tell you how frustrating it is when a candidate comes into the room and knows nothing about the company and expects you to tell them. Focus on what you like about the company's current strategies and what you like about them and try to correlate that to your relevant experience. Be prepared to also share a campaign that did not go well and what you learned from it. I would much rather hear about what you learned from a mistake.

A mi me ha resultado útil llevar un caso de éxito o un ejemplo claro que manifieste como me he desempe?ado frente a un desafío similar en mi actual empleo, adaptándome al perfil del entrevistador.

In my experience, talking about your experience in an interview is no different than planning your consumer funnel, first you have to raise general awareness in the first few minutes, then create interest by relating your marketing experience to their business then the interviewer will get engaged with questions about this relation and there you show that you can contribute to their success and achieve acquisition!

Ich lese mir die Unternehmensneuigkeiten durch und suche Themen, die mich besonders interessieren und mit mir synchronisieren. Im Bewerbungsgespr?ch komme ich dann gern auf diese Themen zurück, zeige damit, dass ich mich für das Unternehmen begeistere und bringe eventuell sogar Verbesserungsvorschl?ge an. Immer mit einem gewissen Witz. Ich denke, dass es neben der beruflichen Qualifikation vor allem darum geht, charakterlich zum Team zu passen.

Aplicar el método STAR en tu experiencia de marketing: 1) Situación: Enfrenté al desafío de aumentar la visibilidad de nuestra marca en un mercado saturado. 2) Tarea: Desarrollé una estrategia integral de marketing para destacar nuestros productos y diferenciarlos de la competencia. 3) Acción: Implementé una campa?a de contenido en RRSS y colaboré con influencers para aumentar la participación y el alcance. También reestructuré la estrategia SEO para mejorar el ranking en los motores de búsqueda. 4) Resultado: Logramos un 30% más de reconocimiento de marca y un 20% en las conversiones en línea. Este enfoque estratégico no solo fortaleció la posición de la marca en el mercado sino que también generó un ROI significativo.

Por ter uma carreira de mais de 25 anos em Marketing eu busco, em primeiro lugar, aprender sobre a demanda da vaga, a empresa e o seu mercado. Durante a entrevista, quando tenho a chance, foco na parte da minha carreira que se adequa melhor às expectativas para essa oportunidade de emprego, exemplificando com cases de sucesso que possam ilustrar de maneira clara a minha capacidade para entregar os resultados almejados pela empresa.

Exatamente! Contra resultado n?o há argumento. Apresentar seus projetos, ideias, trabalho em equipe é essencial. Importante também mostrar o quanto seu desempenho na área de marketing foi fundamental para o sucesso da área comercial, afinal a máquina de vendas é o setor da empresa em que todas as outras áreas colocam seus esfor?os.

It’s important to also express what you learned from a big success - or even a failure. How you executed is important - but the takeaway is often more important to an employer’s understanding of your work process. How you might “add to” or “approach differently” On a subsequent project is vital because the employer is always “unique” and believes their solutions could be (and usually are) different from what you’ve been challenged with before.

An example of how you stand out from others. What makes you unique or different? Where have you been that has shaped your business values, personal brand and strategic thinking? How would your perspective bring value to a project? Why are YOU interested in the role?

When showing value, one approach is to make it a story. This builds on knowing your audience and being clear when responding to questions. The big benefit here is using narrative to make things human. A chance to talk about how you felt, grew or changed, or how you addressed a real problem for people in the organisation.

This will sound counterproductive but don't start with yourself. Take the time to ask discovery questions about the initiatives and goals of the company, and why they're hiring for the role. Marketing isn't magic and most people expect that it is. Marketing, good marketing, is about alignment and problem-solving. More importantly, it's best executed with a complete understanding of your audience and their goal. Once you have a clearer context of what they need, you're in a much better position to start talking about the experiences you have that are directly relevant to what they're looking for. Digging and aligning already demonstrates an elevated marketing skill. Why? Because you're already tailoring your message to your audience.

Para além da linguagem verbal, a linguagem corporal também é decisória na comunica??o. O contágio pelo sorriso e o brilho no olhar de quem fala de algo que ama s?o fundamentais para cativar e demonstrar com mais clareza o quanto você faz o que gosta com satisfa??o. Isso ajuda também a sustentar de maneira inequívoca o seu speech positivo. Seres humanos se conectam por emo??o. E isso vale para as mais variadas searas da vida.

Also, use body language to show that you are actively listening to the person conducting the interview. Make eye contact while you are being spoken, keep your arms and hands in a neutral position and lean in during key moments of what is being said or asked.

Mostrar entusiasmo y una actitud positiva frente a la vida y/o tus desafíos laborales siempre va a sumar. Expresar tus emociones con un poco de pasión y sentimiento quiere decir que lo que hacés te motiva y eso habla muy bien de vos.

Based on my experience, the most crucial criteria for recruiters or company owners during my job searches were primarily examples of companies and case studies that focused on ROI and demonstrated results. Testimonials were also extremely important. It is highly beneficial to already have specific ideas for the new company on how to optimize the performance of current campaigns or make social media more reliable, among other improvements.

As a marketing manager with a design background, I recommend creating a compelling presentation. Present your portfolio as a dynamic narrative, discussing various challenges and creative solutions. Emphasise the amalgamation of design creativity with strategic thinking, detailing your distinctive approach to problem-solving. Showcase measurable results, utilising metrics and analytics to illustrate campaign effectiveness. Craft a compelling story that illustrates your progression into a results-driven marketer, showcasing both creative prowess and strategic acumen.

One thing that helps me substantiate my marketing experience in an interview is to talk about success stories encompassed with measurable outcomes that drove the success. Another thing that has helped me in the past is to present a plan for the first 90 days to the interviewer. This helps them visualise your place in their organisation. Lastly, be honest. If you don’t know you don’t know but showcase the ability to figure it out.

Treat yourself, your experience and your story as the amazing product you’re marketing. Ask yourself how you’d you tell the (your) product story in a compelling and concise way then do that. And don’t be shy about asking the interviewer to be more specific. It’s ok to ask for clarification to deliver a clear story.

Todo profissional de marketing precisa n?o somente trabalhar o Marketing das empresas, mas também o Marketing Pessoal. Cuidar de si, da sua imagem, reputa??o é fundamental. Buscar ser um excelente profissional vai além da qualidade técnica, é importante sempre cuidar da sua saúde física, mental e também de quem está a sua volta. Querer o bem de si e dos outros será percebido por todos os profissionais que se relacionar seja em uma entrevista, seja dentro das empresas.

Flip the script! They're interviewing you for a marketing position. Likely, the brand is looking for an individual who can spread the message effectively. In an interview, you are the product! Use this opportunity to show off your skills in pitching a brand (interviewee) to a potential client/buyer (interviewer). In this market, there are a tremendous amount of candidates with similar experiences, but none are you. Let them know directly how your specific skills will improve the organization.

Durante una entrevista de trabajo, trato de demostrar mi experiencia en marketing destacando mis logros, habilidades y enfoque estratégico, mientras proporciono ejemplos concretos y demuestro mi capacidad para adaptarme y contribuir al éxito del equipo y la empresa.