How can you tailor your pitch to investors in different industries?

Crafting a pitch tailored to investors in diverse industries hinges on understanding your audience. Start by researching their industry focus, investment stage, portfolio, and track record. Delve into their pain points, challenges, and opportunities to grasp their unique needs and goals. Factor in their values, vision, and mission to ensure your pitch resonates with their strategic objectives. By demonstrating a clear understanding of their context, you'll be better equipped to present a compelling case for why your solution is an ideal investment opportunity.

Understand the specific interests, goals, and priorities of investors in each industry. Tailor your pitch to address their unique needs and concerns. For instance, technology investors may focus on innovation and scalability, while healthcare investors might prioritize regulatory compliance and market potential.

Un inversor, ante todo es quien ha puesto recursos propios al servicio de un proyecto con, al menos, un objetivo: rentabilidad. Normalmente suelen tener más, pero no vamos entrar en ello. La rentabilidad estará muy ligada al nivel de riesgo, a mayor riesgo, mayor rentabilidad... Por eso es muy importante saber a que tipo de inversores estamos hablando. Si su foco va más allá de la rentabilidad y su "atractivo" en el proyecto es por valores, por el propósito del proyecto o bien por motivos estratégicos, muestro discurso deberá ser modulado al efecto. Pero no olvidemos que, en función de los "drivers" de los inversores, marcados por el propósito y valores del proyecto, deben ser el hilo conductor de nuestro mensaje.

One of the biggest mistakes I see entrepreneurs making, is not tailoring their pitch to the person they’re pitching. While a company’s mission can remain consistent regardless of the audience, the relevance of the business opportunity will differ, in terms of: - Whether they value your tech, customers, or financials more. - How they measure success e.g. speed and security of transactions, customer acquisition cost or profitability. Can your business help cut costs or grow revenues? - Whether your company could help other companies they’ve already invested in. - How they want to make a return from their investment. Just as you might not win every pitch, not every investor is right for your business either.

Tailoring your pitch to investors in different industries requires highlighting your unique value proposition specific to their sector. For healthcare investors, emphasize how your solution improves patient outcomes, reduces costs, or complies with regulations. For education investors, focus on how your solution enhances learning outcomes, increases engagement, or fills market gaps. By aligning your value proposition with the specific needs and priorities of each industry, you'll make a compelling case for why your venture is a valuable investment opportunity.

Clearly articulate how your product or service addresses specific pain points or opportunities within the target industry. Emphasize the benefits and impact your solution brings, aligning your value proposition with the industry's specific challenges and trends.

Partiendo de las expectativas de los inversores, marcadas por el propósito y valores del proyecto, tendremos que poner en valor el grado de cumplimiento de los objetivos marcados. Los planes de acciones desplegados, los recursos empleados y la involucración de los equipos. Es vital, para un inversor, ver que todo el equipo está alineados y de sea forma, en plazo. o ligeramente después, los objetivos se cumplirán. Poner en valor la propuesta y acciones de la compa?ía en el mercado y el trabajo coordinado de los equipos contribuirá a dar la tranquilidad necesaria al inversor, a la banca y al cliente.

Tailoring your pitch to investors in different industries involves using relevant examples and data specific to their sector. For instance, when pitching to fintech investors, highlight market size, revenue streams, and regulatory frameworks in the financial sector. Meanwhile, for media investors, emphasize user behavior, content trends, and monetization models. By demonstrating a deep understanding of their industry landscape and presenting compelling evidence tailored to their interests, you'll increase your pitch's effectiveness and resonate with potential investors.

Every deck has a story to tell. Every story needs a storyboard. You can tell the right story in the wrong way and result in the opposite of what you need.

You shouldn't have several different versions of your deck / pitch depending on your audience. That makes you come across a bit fickle, and it seem like you don't have clarity in what you are creating or building. That being said, in your conversation/correspondence highlight & spend a little more time on the areas they will find most interesting. At the end of your pitch/chat reemphasize why you see them as a good fit based on those unique attributes, how they relate to your business and how this partnership can amplify the plan you have already set into motion.

Customize your communication style and tone to align with the industry norms. Whether it's the language used, the level of technical detail, or the level of formality, tailoring your approach ensures that investors feel a connection and relevance to your pitch.

Research industry-specific funding trends, regulatory considerations, and market dynamics. Understand the macroeconomic factors influencing the industry and address potential challenges. Additionally, showcase how your team's expertise aligns with the requirements of the industry, instilling confidence in investors regarding your ability to navigate industry-specific complexities.

In crafting your pitch for investors across various industries, it’s vital to remember the universal language they all understand: money, numbers, traction, and qualifications. Even if investors are not familiar with your specific industry, they are often drawn to the compelling mix of charismatic, qualified founders who demonstrate solid financials and growing traction. Prioritizing these core elements in your pitch is crucial.

Tenemos que tener, siempre, en consideración a todos los stakeholders: inversores, banca, clientes, colaboradores, proveedores, autoridades, entidades certificadoras... El mensaje a todos ha de estar, siempre, basado en el propósito y valores de la empresa. Creando, a partir de los objetivos, expectativas razonables, creíbles, medibles y sobre todo alcanzables. Cuando haces las cosas bien y lo has compartido con todos los actores mencionados, puedes no llegar el día D al objetivo por motivos coyunturales, pero todos sabrán que llegarás ya que estás en el sendero correcto. Esto evitará presiones y solo servirá de estimulador para que el equipo redoble su compromiso para con el proyecto. Y al final... ?llegarás!