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How can you tailor your message development for different generations in the workplace?

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Effective internal communication is essential for any organization, especially in a diverse and multigenerational workforce. However, different generations may have different preferences, expectations, and habits when it comes to receiving, processing, and responding to messages. How can you tailor your message development for different generations in the workplace?

本文章的要点总结

Understand generational preferences:

Start by identifying the unique characteristics and needs of each generation in your workforce. Tailor your messages to align with their communication styles, ensuring relevance and clarity.### *Leverage multiple channels:Use a mix of communication mediums like email, video, and face-to-face meetings to reach different generations effectively. This approach ensures your message is accessible and engaging for everyone.

本摘要由 AI 和以下专家提供支持

Isabella McIntyre

Marketing & Communications
Elizabeth Van Den Bergh

Speaker Coach ?? Keynote Speaker ??…

1 Know your audience

The first step to tailor your message development is to know your audience. Who are you communicating with, and what are their characteristics, needs, and goals? You can use generational cohorts as a general guide, but avoid stereotyping or making assumptions. For example, you may have heard that baby boomers prefer formal and detailed messages, while millennials favor casual and concise ones. However, this may not apply to everyone in those groups, and you should also consider other factors such as personality, culture, and context.

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Elizabeth Van Den Bergh

Speaker Coach ?? Keynote Speaker ?? For entrepreneurs and executives ?? From good to great ?? Speak well to lead well ?? Podcast: Powerful Presence ?? Book a clarity call ??
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To know your audience is indeed the first and very important step. A good question to ask is "How, when, why does the topic appear in their lives?" This helps in crafting a relevant message. Also, ask "How do they feel about it?" The answers to these questions will give you input for appropriate messaging. Then, since it is unrealistic to craft different messages for every different generation in your company, my advice is to go for a values-in-action approach. Assuming that people working at the company are committed to its values, the tone of voice of messaging should be based on the company values. Values are the foundation of action and words. Then, do a check with the different generations to know if the message lands.

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2 Choose your channel

The second step to tailor your message development is to choose your channel. How will you deliver your message, and what medium will best suit your purpose and audience? You can use a variety of channels, such as email, phone, video, chat, intranet, newsletter, or face-to-face. However, you should also be aware of the advantages and disadvantages of each channel, and how different generations may perceive them. For example, you may find that email is a convenient and universal channel, but it may also be seen as impersonal or overwhelming by some. On the other hand, you may find that video is a engaging and interactive channel, but it may also be seen as intrusive or distracting by others.

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3 Adapt your style

The third step to tailor your message development is to adapt your style. How will you craft your message, and what tone, language, and format will best convey your message and connect with your audience? You can use a range of styles, such as formal or informal, direct or indirect, simple or complex, visual or verbal, or emotional or rational. However, you should also be mindful of the impact and implications of your style, and how different generations may react to them. For example, you may find that formal and direct style is a respectful and clear way to communicate, but it may also be seen as rigid or blunt by some. On the other hand, you may find that informal and indirect style is a friendly and polite way to communicate, but it may also be seen as vague or unprofessional by others.

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4 Seek feedback

The fourth step to tailor your message development is to seek feedback. How will you measure the effectiveness of your message, and what methods will you use to collect and analyze feedback from your audience? You can use various feedback mechanisms, such as surveys, polls, quizzes, comments, ratings, or analytics. However, you should also be careful of the limitations and biases of each method, and how different generations may respond to them. For example, you may find that surveys are a simple and standardized way to gather feedback, but they may also be seen as boring or irrelevant by some. On the other hand, you may find that comments are a lively and personal way to gather feedback, but they may also be seen as noisy or inappropriate by others.

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5 Learn and improve

The fifth step to tailor your message development is to learn and improve. How will you use the feedback to enhance your message development, and what actions will you take to implement and communicate the changes? You can use various learning strategies, such as reflection, evaluation, experimentation, or collaboration. However, you should also be open and transparent about your learning process, and how different generations may appreciate and participate in it. For example, you may find that reflection is a valuable and insightful way to learn from your message development, but it may also be seen as passive or self-centered by some. On the other hand, you may find that collaboration is a productive and creative way to learn from your message development, but it may also be seen as intrusive or chaotic by others.

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6 Respect and appreciate

The sixth and final step to tailor your message development is to respect and appreciate. How will you show respect and appreciation for your audience, and what gestures will you use to acknowledge and thank them for their attention and feedback? You can use various expressions of respect and appreciation, such as compliments, recognition, rewards, or gratitude. However, you should also be sincere and genuine about your respect and appreciation, and how different generations may value and accept them. For example, you may find that compliments are a simple and effective way to show respect and appreciation, but they may also be seen as superficial or insincere by some. On the other hand, you may find that rewards are a tangible and motivating way to show respect and appreciation, but they may also be seen as manipulative or unfair by others.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Isabella McIntyre

Marketing & Communications
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It depends on the context. For example if you are writing out newsletters or memos that are company-wide then stick to what you know. Trying too hard to use on trend language, emojis, gifs and so on to cater to young people in the workplace can very easily end up with you looking like the fool. Keep it simple. Use plain language. Place an emoji or two in there if it is appropriate for the type of message. If the memo is serious, use a formal tone. If it’s a lighthearted morning tea, go on and use those creative writing skills. But, if you’re talking about DMs or emails then you’ve got a whole other article coming…

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Paul Cawley

Communications at Boots Ireland
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When you're testing your communications, surveying your audience, or arranging focus groups, make sure they're representative of the whole organisation. Think also about the barriers certain groups will have engaging with your content, for example, sitting content behind QR codes might be fine for tech savvy employees but for others it may be a barrier to the content.

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How can you tailor your message development for different generations in the workplace?

1

2

3

4

5

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1 Know your audience

2 Choose your channel

3 Adapt your style

4 Seek feedback

5 Learn and improve

6 Respect and appreciate

7 Here’s what else to consider

Internal Communications

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How can you tailor your message development for different generations in the workplace?

1

2

3

4

5

6

7

1 Know your audience

2 Choose your channel

3 Adapt your style

4 Seek feedback

5 Learn and improve

6 Respect and appreciate

7 Here’s what else to consider

Internal Communications

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感谢您的反馈

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