How can you succeed in a real estate niche market?

I find that people tend to over complicate this part. Niches are actually rather easy to discover. Think of where you live and what hobbies you're into. Where do you spend most of your time? What do you do in your free time? What would you spend a Saturday researching for free simply because it's a huge interest of yours? Niches are everywhere, we just tend to over think it and over complicate it. I'd suggest grabbing a piece of paper and just jotting down everything you're into, where you live, nearby amenities you frequent often. Are you into fashion, live in Detroit but are also a dog mom? Are you a sneakerhead who lives in a luxury neighborhood but also likes exotic cars? Don't be afraid to start a new FB group around these ideas.

Focusing in on your previous background, transferable skills, talents and interests is a great place to start looking to see if there's something that would translate into a unique value proposition and niche. How do you handle stressful situations or the need to wear a lot of hats? How much of a social butterfly are you? Do you like getting out into the community and meeting people one on one or in groups or via web seminars? Is it your goal to be a social media influencer and use that to funnel business your way? Ultimately your success in real estate depends on your ability to market your services, lead generate, follow up and follow through, establish trust and relationships with people, and close sales. Learn your niche!

Marketing number plates ???? can be a unique & attention-grabbing way to promote your listings when used as product placement on your vehicle outside your new listing. For example, if you’re promoting luxury properties, having a customised number plate that reflects luxury may be more effective. For Example BE57 PAD with matching domain name bestpadsonline.com or JL15 TED with matching domain name Just-Listed.co.uk would be a great way to grab attention and build customer loyalty. Especially when seen regularly in portal listings & social media posts. UK???? is quickly catching up with our ???? cousins in Real Estate Marketing, and social media is playing a big part in that. Get Branded?? Get Noticed?? Get Customers?? PropertyPlates.co.uk

Brand isn't your logo, typeface, and brand colors. That is your brand identity. Your brand is your reputation and what others say about you when you're not in the room. In order to establish your brand you first must define your Purpose, Mission, Vision, and Values. Only once you've established those 4 things can you move on to brand identity and how it will display and reflect those items. Note that there are other key aspects such as your messaging, tone, USP, client avatar, brand archetype, etc. that will further shape and hone your brand as a whole.

I always chose a local agent with local knowledge and on a commission. in the uk online agents and fixed price chains have become very popular, I did try one once, property was under valued I think sold on first viewing, property removed from market without buyer being qualified. Sale fell through after 5 long months. Put it back on with a small local small agency they got ￡20k more and did everything to keep that sale. As a small local agent you should think big! That is your niche/quality, Will the big chains do a viewing on a Sunday at 9am will they pick up a cash buyer from the airport on a Saturday night? Small agencies should play on that extra service they offer that will get vendors the best price from the widest audience.

While not the only thing, using a local agent is very important. You need knowledge of the local market and the nuances of that market that you generally can't get from online information. When I was director for real estate for a national company and we were looking for new locations, I always, and I mean always, associated with local agents. The knowledge and experience with the local market and procedures was invaluable.

This is very fundamental and simply put its consistently provide value without asking for the business. By providing value upfront with zero ask and zero expectations of being referred business you will remain top of mind and will oftentimes the business comes in on its own. Position yourself accordingly and reap the rewards.

In short, find a niche, develop your brand with your niche in mind, and consistently provide value. It's ok to change and pivot as you grow and evolve, and I recommend you should. That's the only way to truly put yourself in a position to scale your business.