How can you succeed as a product marketer in different roles?

Being part of early-stage startups gives you a unique chance to drive impact from acquisition to revenue and expansion. Here are 3 practical tips: 1. Eat your own dogfood - use your own product and showcase how did you level up your processes with your own solution; 2. Evangelize your early adopters - drive co-marketing activities with your early adopters through webinars, articles, eBooks, podcasts, and turn them into raving fans; 3. Use your own customers to build your messaging. Your early adopters are solving their biggest problems with your tool already. Turn their words into powerful messaging that resonates the most with your ideal ICP.

(!) Practical Tip - leverage user-generated content (UGC) for authentic marketing. Early adopters are gold mines of genuine testimonials, use cases, and feedback. Encourage them to share their experiences on social platforms, maybe through a 'Feature of the Month' spotlight or by hosting a monthly user story contest. Offer them incentives like premium features for a month or branded merchandise.

Para comercializar Productos en Startups es necesario hacer pruebas previas. Estas pruebas validaran la viabilidad del producto y determinarán su escalabilidad. Hay que ser flexibles e implementar posibles mejoras.

Being a startup product marketer is a dynamic role that demands agility, creativity, and a deep understanding of one's target audience. At the core, it's about crafting compelling narratives that resonate, while continually adapting to the ever-evolving startup landscape. Success hinges on a mix of data-driven decision-making and intuitive understanding of market needs. Embracing feedback, rapidly iterating on strategies, and fostering genuine relationships with customers are essential. Always be learning, stay curious about industry shifts, and remember that in the fast-paced world of startups, flexibility is just as vital as vision.

"If you want to thrive and excel in various product marketing roles, it's important to develop a range of skills and knowledge. You will need to be able to research and analyze market trends, understand consumer behavior, create compelling messaging and marketing campaigns, and work collaboratively with cross-functional teams. Additionally, staying up-to-date with the latest industry developments and innovations can help you stay ahead of the curve and make informed decisions that benefit both the company and the consumer."

1. Be Proactive and Resourceful: Don't wait for directives. Take the initiative to identify gaps, propose solutions, and execute plans that align with business goals. 2. Leverage Internal Relationships: Cultivate strong relationships with key stakeholders across departments. Their expertise can help overcome internal hurdles and gain buy-in for your projects. 3. Speak the Language of the C-Suite: Translate product features into business outcomes. Communicate marketing success in terms of pipeline growth and revenue. Success in corporate product marketing requires a blend of strategic thinking, internal networking, and data-driven decision-making. Be proactive, build alliances, and always keep the company's broader goals in sight.

(!) Harness the power of cross-departmental collaboration. In larger corporations, product marketers often sit at the intersection of various departments, from R&D to Sales. Regularly schedule "knowledge-sharing" sessions with these departments. By doing so, you can refine messaging, create targeted collateral, or even relay product enhancement suggestions to the R&D team.

One fallacy in this article is the assumption that because you work for a big corporation, you'll have more resources. False! I've worked for some of the biggest tech companies in the world, yet never had enough budget, headcount, or resources to get things done. At least not initially. If you're a corporate PMM, here are several key skills you'll need to learn: -How to be creative -How to leverage other people's money -How to piggyback on activities other teams are doing -How to co-market with partners, etc. These skills teach you how to think outside the box, build virtual teams, collaborate, and do more with less. You'll also do "normal" product marketing activities, but the skills above are critical ones that you need to learn.

Relationships are a key part to being successful as a corporate product marketer. In order to be influential, you have to know how to build relationships with those on your level, above you and all around. The aim is to build allies across departments from research, sales, leadership, etc. When you have allies, you can build a coalition that will support your ideas.

Having worked with dozens of global product managers, the most successful executives I've worked with all have this quality. They aren't afraid to take risks. Resist the urge to blend in and play it safe, because that leads to mediocrity. Throughout your career, you'll have opportunities to leapfrog the competition, to place a bet on a strategy that takes you out of your comfort zone. That's where you want to be.

Take these steps in order to succeed as a B2B PMM. 1) Build relationships with: -The product development team; they're the ones who create the products. -The sales & sales enablement teams; they're your internal customers. -Other corporate marketing teams (web, content, digital, event, etc.) as they'll be your partners. 2) Understand the product (features, capabilities, technology, etc.) so you can clearly articulate what it does, how it does it, how it compares to the competition, etc. 3) Know the competition & what their product does better/differently than yours. 4) MOST IMPORTANTLY, know the customer pain points and how your product solves them, as that is what is most important to convey for successful product marketing.

B2B marketers are also strategists in the company. They help to identify the persona, selling process (key stakeholders), as well as finding the sweet spots in between the product owners and sales. B2B has a longer sales/ decision making circle, and it is also influenced by many other factors. Marketers do not only create industrial content but also train and support the team with info about the industrial trends, cross-industrial learning, and new, innovative ways that can bring new energy and strengthen the unique selling points of the products/services. Again, innovation is about connect the things, this is where the marketing magic happening.

Here is my 3 part recipe that works for me: 1. Begin by understanding customer pain points and tailoring strategies is key. 2. Carefully prepare collateral, value propositions and case studies, that vividly showcase a product's ROI. 3. Then blend customer empathy with persuasive storytelling and add a dash of industry knowledge with a hint of product benefits for maximum impact. Let it simmer until ready and serve while hot!

Always remember nobody wants a good lawnmower , everyone wants a beautiful garden. Succeeding as a B2B Pro Ma demands a specialized skill set: 1. Deep Industry Understanding: Know industry pain points, trends, and the unique needs of businesses. 2. Value-Centric Messaging: Communicate how your product adds tangible value to their business. 3. Relationship Building:Forge strong connections with key stakeholders. B2B success often hinges on trust and long-term relationships. 4.ROI Focus:Businesses want to see the direct impact of your product on their bottom line and in sales enablement. 5.Data-Driven Strategies:Leverage analytics for informed decision-making. Lastly, remember you also have to put a hat of strategist.

With B2B, its all about building relationships and trust. B2B product marketers are the translators for the business, of market and client priorities - and a critical strategic partner for exec, product, customer service, operational and sales teams that helps the organization: - Understand client problems first- what is keeping them up at night and why- then define how the organization solves these and build stories that bring this value to life. - Focus on the long game by defining B2B marketing strategies that showcase the organizations value and strengthen position as a clients trusted partner for the long term

(!)Tap into micro-moments by tailoring content for "I-want-to-know", "I-want-to-go", "I-want-to-do", and "I-want-to-buy" consumer impulses. Understand and address these spontaneous decision-making moments to align your marketing strategies with when consumers are actively seeking to learn, discover, or purchase. For example, craft short video tutorials for "I-want-to-do" moments or promote limited-time discounts to capture the "I-want-to-buy" urges.

As a B2C product marketer, understanding the funnel metrics is important. The product gets one chance to impress the consumer or customer, hence creating a fantastic customer experience becomes very important. Learning ways to reduce CAC (customer acquisition cost) will be key in the long run. This could be through loyalty program for existing customers while accelerating virality. Tracking and maintaining customer retention (or NRR) is a must for B2C product. Once you have a clear customer persona, then experimenting with advertising channels to reach them directly to understand the highest ROI is very useful. In my career experience, using the above approach I was able to attract thousands of customers with close to $0 spend.

In the world of B2C, you're the magician of emotions. Your job is to cast a spell on individual consumers, making them fall in love with your product. Think of yourself as a director, crafting compelling stories and experiences that make people feel like your product is the missing piece of their lives. Stay attuned to the ever-changing stage of trends and culture to keep the magic alive.

You need to first see a trend emerging before others do and be able to act on it given the time it takes to get products to market. You have to always remember to be well forward of trend curves. The only way I know to do that is to know and understand your consumer’s own need for newness, know how existing products in that category are becoming “tired” and beginning to not fulfill consumers’ needs any longer, replacing it with something exciting; and you must perform in a strategic manner. All the social media and promotion must anticipate the arrival of the new-new and quickly aid launch. There is nothing better than seizing on a moment of creation and then delivering a trend making new arrival.

I've been fortunate to have worked for large organisations who have either been the market leaders or the market challengers who have inevitably become the market leaders. I've also worked across FMCG, Consumer Electronics and Telecommunications and the one thing that resonates with me is that to be successful you need to be the SME of the product you are responsible for aswell as being able to lead the different cross functional teams needed to support the overall product lifecycle. In some of the organisations I have worked I've needed to juggle many hats to get it done and in others there have been many resources to support. But in saying that, one thing never changed and that was that you were the product owner and the SME.

A successful B2B PMM is always staying up to date with the product, new technologies being developed, the market situation, the competition, and most importantly, the customer base. Be proactive, don't wait to be told to do something. Build collaborative relationships with internal/external stakeholders, as that ensures the PMM is seen as the expert or SME on the product, which in turn also builds credibility for the product marketing organization.

I have had the opportunity of working with among the biggest consumer electronics companies globally and one thing I know for sure is to be involved in business as much as possible. One might come up with the most creative concept and campaign but a marketer who understands sales targets / P&L will succeed and make a difference. Knowing your ROI is key :)

What about resilicence? I have good news and bad news for you, you will create awesome products, most will fail, you will propose awesome ideas many will get rejected, not even considered…. Are you ready to withstand this? Truth is that if you trust your power with unshakable belief you understand it’s a matter of time, this roadblocks are just servicing your major purpose, keep trying, keep it original to you

Since product marketing consists of so many layers of activities from content through product launches and messaging, customer marketing, thought leadership and so much more it is easy to expand your role and skills and make an impact across the entire organization- find your sweet spots and core strengths within the entire broad range of skills and enrich it through experience and networking