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How can you structure a speech to be engaging and easy to follow?

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Whether you are giving a presentation, a pitch, or a keynote, you want your speech to be engaging and easy to follow for your audience. A well-structured speech can help you achieve that goal by organizing your ideas, creating a clear flow, and highlighting your main points. In this article, we will share some tips on how to structure a speech using a simple and effective framework.

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James Asonga

Strategic Communications - Public Policy and Advocacy
Dhafyni Mendes

Co-fundadora Todas Group I Lideran?a Feminina I Equidade de gênero I M?e do Nicholas e da Sofia

1 Grab attention

The first step in structuring a speech is to grab the attention of your audience. You can do this by using a hook, such as a story, a question, a quote, a statistic, or a surprising fact. A hook should be relevant to your topic, tailored to your audience, and delivered with confidence and enthusiasm. A good hook will spark curiosity, emotion, or interest in your listeners and make them want to hear more.

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Dhafyni Mendes

Co-fundadora Todas Group I Lideran?a Feminina I Equidade de gênero I M?e do Nicholas e da Sofia
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Muitas vezes, tendo em vista a velocidade dos assuntos nas redes sociais, usamos ganchos que est?o no hype para trazer reflex?es e, principalmente, nossa opini?o. Do ponto de vista individual (discuss?o para um próximo tópico), vale pensarmos sobre a real necessidade de darmos opini?o pública sobre todos os assuntos do momento. Do ponto de vista empresarial, o caminho pode ser outro. N?o falo aqui sobre usar o novo meme do Twitter em posts corporativos, se aproveitar de assuntos relevantes para se promover ou das intera??es entre a persona da marca e os usuários. Estou falando das discuss?es que as próprias marcas podem gerar dentro dos assuntos que fazem sentido para seu posicionamento (que precisa ser muito claro e muito bem trabalhado).

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Mansi Munjal

Strategic Communications | Business Storytelling | Corporate Communications | Public Relations | Impact Communications | Engagement Communication
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Creating engaging and easy-to-follow speech involves a combination of clear communication, relatability, and effective delivery. 1. Structure your speech logically with a clear introduction, body, and conclusion. Use a storytelling format or a step-by-step approach to make it easy for your audience to follow. 2. Maintain a balanced pace, avoiding speaking too quickly or too slowly. 3. Relate complex ideas to familiar concepts through analogies or real-world examples. This helps in simplifying information and making it more relatable. 4. If needed, improvise depending on the mood of the audience and how they're responding to your speech. A quick look around the room will give you an idea of the audiences' body language.

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George A. Jackson

Pastor at Ruben Chapel Christian Methodist Episcopal Church
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Have something to say that’s on point of the topic, but also it must be on point enough to grab the audience attention and keep them looking for more.

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Fermí Casado

Ayudo a equipos y directivos a presentar de forma segura, creíble y convincente. #online y #offline. TEDX Curator. HablarenPúblico|Presentaciones|Webinars|EventosOnline|Video|Story-Telling
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Hay muchas posibilidades: - un dato sorprendente - una metáfora o idea novedosa - una historia... Aunque lo más importante, desde mi punto de vista y desde el punto de vista narrativo, es empezar hablando DE LA AUDIENCIA. Nadie prestará atención si hablas de tu proyecto, de tu empresa, de tu producto... En definitiva, si hablas de ti. Habla a tu audiencia de sus problemas, de sus retos, de su día a día. Al fin y al cabo, nuestro tema favorito de conversacion somos nosotros mismos.

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2 Introduce topic and purpose

The next step is to introduce your topic and purpose. You should state clearly what your speech is about and why it matters to your audience. You should also provide some background information or context to set the stage for your main points. You can use a thesis statement or a preview statement to summarize your main argument or message and the supporting points you will cover. This will help your audience understand what to expect and how to follow your speech.

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3 Develop main points

The third step is to develop your main points. You should have between two to five main points that support your thesis or message. Each main point should have its own section in your speech, with a clear transition from the previous one. You should also provide evidence, examples, or explanations for each main point to make it more credible and convincing. You should use signposts, such as numbers, keywords, or phrases, to indicate the structure and order of your main points and help your audience keep track of them.

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Fermí Casado

Ayudo a equipos y directivos a presentar de forma segura, creíble y convincente. #online y #offline. TEDX Curator. HablarenPúblico|Presentaciones|Webinars|EventosOnline|Video|Story-Telling
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Un resumen ejecutivo no siempre va a ayudar a la narrativa de tu presentación, pero es muy relevante en determinadas circunstancias y en determinados niveles de responsabilidad. Como siempre, la clave es ponerte en el lugar de tu audiencia.

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4 Reinforce key takeaways

The fourth step is to reinforce your key takeaways. You should summarize your main points and restate your thesis or message at the end of your speech. You should also emphasize the benefits or implications of your speech for your audience and call them to action if needed. You should use memorable words, phrases, or images to reinforce your key takeaways and leave a lasting impression on your listeners.

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5 Engage with audience

The final step is to engage with your audience. You should invite questions, feedback, or comments from your listeners and respond to them politely and professionally. You should also thank your audience for their attention and participation and end your speech on a positive note. You can use a closing statement, a quote, a joke, or a call back to your hook to end your speech with a bang.

By following these steps, you can structure a speech that is engaging and easy to follow for your audience. You can also adapt this framework to suit your specific purpose, audience, and topic. Remember to practice your speech, use visual aids if needed, and speak with clarity and confidence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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James Asonga

Strategic Communications - Public Policy and Advocacy
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For speeches particularly formal ones, I am a proponent of the rule of 3 or the the pyramid principle. The rule of 3 structures a speech into 3 main sections, an introduction, a body, and a conclusion. In the body, it helps if you can stick to 3 or 4 main points in the body. The Pyramid Principle works on the premise that your ideas will be easier for a listener to follow and grasp if you present them organized as a pyramid under a single point. The core message and the supporting arguments when mapped out on a chart will look like a pyramid: you start with the big idea and then break it down into key points and subpoints. These tools help structure speeches listeners will follow and likely remember.

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Dr. Midhat A. Siddiqui

A foreign qualified professional with proven abilities to translate business objectives into strategies and tactics.
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Introduction: Start with a compelling hook to grab attention. Clearly state your purpose. Clear Structure: Organize your speech into sections or main points. Engaging Content: Incorporate stories, examples, or visual aids to illustrate key points. Conversational Tone: Use simple language and speak directly to your audience. Avoid jargon or complex terminology unless necessary. Audience Interaction: Encourage participation through rhetorical questions, brief pauses, or engaging activities. Memorable Conclusion: Summarize key points and end with a memorable takeaway or call to action, leaving a lasting impression. Rehearse: Practice your speech for timing, clarity, and confidence. Adjust as needed based on rehearsal experiences.

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How can you structure a speech to be engaging and easy to follow?

1

2

3

4

5

6

1 Grab attention

2 Introduce topic and purpose

3 Develop main points

4 Reinforce key takeaways

5 Engage with audience

6 Here’s what else to consider

Corporate Communications

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How can you structure a speech to be engaging and easy to follow?

1

2

3

4

5

6

1 Grab attention

2 Introduce topic and purpose

3 Develop main points

4 Reinforce key takeaways

5 Engage with audience

6 Here’s what else to consider

Corporate Communications

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