How can you stay up-to-date with Public Relations research? *** END OF TASK ***?

1 Subscribe to journals and newsletters

One of the easiest ways to access PR research is to subscribe to reputable journals and newsletters that publish peer-reviewed articles, case studies, and reviews on various aspects of PR. Some of the most popular and influential journals in the field are Public Relations Review, Journal of Public Relations Research, and Public Relations Inquiry. You can also sign up for newsletters from PR associations, such as the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), and the Institute for Public Relations (IPR), that provide updates on the latest research findings, events, and resources.

2 Follow blogs and podcasts

Another way to stay updated with PR research is to follow blogs and podcasts that cover relevant topics and issues in the field. Blogs and podcasts are more informal and accessible than academic journals, and they often feature interviews, opinions, and insights from PR experts, practitioners, and researchers. Some of the most popular and informative blogs and podcasts in the field are Spin Sucks, PR Week, The PRovoke Podcast, and Talking Points. You can also search for blogs and podcasts that focus on specific niches or sectors of PR, such as crisis communication, digital PR, or nonprofit PR.

3 Join online communities and forums

A third way to stay up-to-date with PR research is to join online communities and forums where you can interact with other PR professionals, ask questions, share ideas, and learn from each other. Online communities and forums are great platforms to network, exchange feedback, and discover new perspectives and resources on PR research. Some of the most active and helpful online communities and forums in the field are PR Daily, PR News, PRSA Connect, and IABC Connect.

4 Attend webinars and events

A fourth way to stay up-to-date with PR research is to attend webinars and events that showcase the latest research findings, trends, and best practices in the field. Webinars and events are excellent opportunities to learn from leading PR researchers, experts, and practitioners, as well as to engage with them and ask questions. You can find webinars and events on various PR topics and themes on the websites of PR associations, journals, blogs, podcasts, and online communities. You can also look for webinars and events that are relevant to your specific industry, sector, or region.

5 Conduct your own research

A fifth and final way to stay up-to-date with PR research is to conduct your own research on the topics and issues that interest you or affect your work. Conducting your own research can help you deepen your knowledge, develop your skills, and generate new insights and solutions for your PR challenges. You can conduct your own research by using online tools and databases, such as Google Scholar, EBSCOhost, or ProQuest, that allow you to search for and access thousands of PR articles, books, reports, and dissertations. You can also use online surveys, interviews, focus groups, or experiments to collect and analyze your own data on your PR questions or hypotheses.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?