How can you stay motivated when you are not generating leads in Social Selling?

For me, the key is to put habits and routines in place and trust the process. There are going to be times where lots of leads are generated and other times not. Everything works in cycles (think markets, season etc.) Engaging with your network consistently will make the difference in the long run - regularly posting relevant content, following specific contacts that you want to build relationships with and engage with their posts. You can also plan a direct messaging sequence that checks in with high value connections at different points in the year!

One of the most common triggers that burns out salespeople in social selling programs is higher expectations than possibilities. And this is connected with the fallacy that social selling is only for hunting. Nothing is far from the truth! Sales Leders need to have and create realistic expectations in sales teams. And the remedy for this risk is going not only with new customers but starting with the existing sales opportunities. Social Selling is much more versatile than only acquiring. It supports every stage of the sales process, even farming!

In the realm of social selling, setting realistic goals is pivotal for sustained motivation, especially during dry spells. A case in point: a small business owner I worked with set a goal of 10 new connections per week on LinkedIn. Instead of focusing on immediate sales, the aim was to build relationships. This shift in perspective, from lead generation to networking, resulted in more meaningful interactions and eventually, increased referrals and sales. This approach underscores the importance of patient, relationship-focused strategies in social selling. To keep engagement high, ask yourself: "What realistic networking goal can I set this week that focuses on relationship-building rather than immediate sales?"

By embracing the journey of social selling with a patient and purposeful mindset, we can overcome feelings of discouragement and achieve true success. Success should not be measured solely by numbers, but by the meaningful connections we make. Setting SMART goals can help guide us towards building strong and lasting relationships with our clients. It's important to remember that success is not achieved overnight, but through genuine effort, authenticity, and a willingness to face challenges head-on. By focusing on the journey rather than just quick fixes, we can transform obstacles into opportunities for growth and triumph.

I think its more about perspective change. In sales, it always works better to be effort oriented and not result oriented as that can be massively demotivating. You need to trick yourself into believing that your goal is not to get opportunities but rather to do small sprints of work such as 100 Linkedin invites, 50 cold reachouts etc cause once you do that result will automatically come. Dont fixate on result trust the process

A great way to stay motivated. Keep executing, keep your head down and see the magic happen. Track effort and not the outcome

Tracking progress in social selling is not just about numbers; it's about understanding the journey of relationship building. I once advised a client to maintain a simple progress chart, tracking weekly activities like LinkedIn interactions, messages sent, and responses received. The key was to celebrate small victories, like a well-received post or a meaningful conversation, not just closed deals. This approach helped them see growth in their network and skills, keeping motivation high even when leads were slow. Reflect on this: How can you creatively track your social selling activities to find value in every step of the process, beyond just lead generation?

In your social selling journey, remember to celebrate every milestone, no matter how big or small. Progress is not just about reaching the destination, but it's the result of your hard work, learning and commitment. Take advantage of tools like CRM, analytics, and feedback to track your progress and illuminate your path. Recognize your achievements, share your success stories, and enjoy the happiness that comes from making a difference. Remember, it's not just about the outcome, but it's about the transformative journey that will inspire you to keep going.

El seguimiento es una de las grandes olvidadas al buscar clientes potenciales (LEADS). Siempre queremos resultados inmediatos, el corto plazo Y pasamos de largo el PROCESO, la suma de esos peque?os pasos 1 de ellos, de los mas importantes es el SEGUIMIENTO en la busqueda del LEAD Piensa que esa persona a la que has impactado NO TE CONOCE de nada, es algo frio y en un primer y unico impacto es casi imposible conseguir algo. es bueno reimpactar de nuevo a esa misma persona. - Aportale Valor , generale preguntas Recomiendo acompa?arlo de un PROCESO lo mas meticuloso posible, pero hay formas de que la tecnologia nos ayude con CRMs o las propias herramientas de Linkedin como su INBOX o Sales Navigator

Get others to talk about you! Start by engaging with social influencers in your space. Build a social relationship with these people and get them to engage with your content by adding value for them. Don't get hung up lead generation. It may take months before any of these activities results in a lead. Trust the process... Consistently create valued content and ENGAGE with others, especially your prospects. Give it 90 days, then give it another 90 days. You will see results...

Learning from others in social selling can be transformative. I recall a marketing professional who significantly improved their lead generation by joining a virtual peer group. By sharing strategies and challenges, they gained insights into different approaches and refined their own tactics. This collaboration highlighted the power of community learning in staying adaptable and motivated, even when facing lead generation hurdles. Consider this: Who in your network can you collaborate with to exchange social selling strategies and experiences, thus enriching your own approach?

En Linkedin hay un monton de Gurus, TopVoices o simplemente profesionales de la Venta Social, prospeccion, etc - buscalos con las herraientas mismas de Linkedin, saldran rapido los mejores - Siguelos, marca campana para enterarte cuando publiquen - acude a sus perfiles y absorve los contenidos que ellos mismos destacan en su perfil o incluso acude a su web - analiza su metodologia y su oferta de valor (su diferenciacion, su ingrediente clave) copia de los mejores. Con el tiempo le aplicarás tu propia magia y sera tu receta personal

Through my social selling journey, I've come to realize the immense power of unity. By learning from successful influencers and experts, I've found a guiding light that inspires me to engage authentically, create impactful content, and generate meaningful leads. I've learned that true beauty lies in connection, in joining online communities, networking with fellow social sellers, and fostering a supportive environment where we exchange valuable tips and lift each other up.

Experimentation in social selling goes beyond testing content and outreach strategies. As a whole, you are testing the different variations of your own personal brand (in conjunction with the official brand you are representing). Once you have defined the "range" that your personal brand can aptly cover, it's your job to then test which adaptions create the best conversion rates and long-term relationships. There have been multiple articles identifying the quick few seconds that it takes to make a first impression and that is the same for social media. Experiment with the tone and vibe of your platform from the frequency of posting, phrasing for reachouts, and types of posts. All of these are unconsciously analyzed by prospective leads.

The key is first committing to your intent which must be some version of “understanding how another human perceives success and helping them achieve it” and then exercising extraordinary listening skills and extreme curiosity so you can learn with them how to make it so.

Staying motivated during slower lead generation in social selling involves proactive steps. Use this time for self-improvement, learning new skills, and engaging in discussions within your network. Break goals into achievable tasks, celebrate small wins, and stay optimistic. Connect with peers for insights, maintain a balanced lifestyle, and visualize success. Persistence and consistency are key; success often emerges from determination and perseverance.

prueba y varia todo Desde el publico Objetivo a tus textos y mensajes Dale un minimo de tiempo a cada prueba (como el A/B testing) para que sepas identificar lo que funciona de cada cambio Al mismo tiempo: Foco cuanto mas te especialices mas aprenderas sobre ese nicho o sector. Sabras identificar mejor sus problemas y formas de reclamar su atencion

In the realm of social selling, we all have our own unique paths to explore. It's essential to embrace experimentation and adaptation, fearlessly exploring new avenues to find what resonates with both ourselves and our audience. Why not try testing diverse content forms such as videos, podcasts, or infographics on platforms like LinkedIn, Twitter,TikTok or Instagram? We can initiate conversations in various ways, asking questions, sharing insights, or proposing solutions. Remember, the beauty lies within the journey of discovery. It's important to keep a watchful eye on results, allowing them to shape and optimize our strategies.

Creo que NO debes tomarte descansos. La venta es un tema de estadisticas y numeros...y por supuesto de mejora pero cuando no haya resultados debes preguntarte motivos, ser sincero buscando lo que falla pero debes ponerlo de nuevo en practica Siempre prospecta y busca esos clientes. Si te dedicas a las ventas, con razon, pero si eres un emprendedor, deberia ser Tu actividad por defecto, al menos 2 horas cada dia.

In the world of social selling, taking breaks and practicing rejuvenation has become increasingly important. Rather than viewing breaks as halts in productivity, they should be seen as sources of strength. By disconnecting from screens and engaging in activities that bring joy, such as meditation, exercise, reading, or spending quality time with loved ones, we cultivate resilience. It's essential to remember that taking breaks is not a deviation from our path but a key component of our well-being. Embracing the art of recharging illuminates our path and prevents burnout, infusing our journey with endless creativity.

Focus on adding value and starting conversations. Find different metrics for success, social selling is not an overnight fix, despite what some 'social sellers' might tell you, it's a strategy to craft, it takes time, consistency and personality. Don't immediately focus on leads, give yourself different measures for success, like connections grown, SSI% increasing, engagement from prospects... focus on adding value.

Your posts and content help build your personal brand and expertise. The more you repeatedly deliver value, the more people seek you out for that value. Over time you become your own lead magnet ?? Once you become known for something, relevant opportunities come to you with no extra work.

resumen y cosas a tener en cuenta ?? Publico Objetivo. Que tenga un problema claro, que tenga capacidad de compra, que sepas como dar con el de forma repetida y mejor si es un publico que esta en crecimiento ?? Tu Oferta de Valor. Conoce que le duele, sus PAINS y crea tus mensajes en base a esto ??Es un Juego de Numeros y de medio plazo. Puedes tener resultados inmediatos, pero debes saber que 95 NOes es el precio para tener 1 SI. Se constante, hazlo un habito. 100 prospectos cada dia, en 30 dias seran 3K ?crees que no sacaras algo? ?? o vendes o aprendes a mejorar ??mente fria. Supera el rechazo, el 95% por ciento es posible que te ignore. No es problema, basate en ese otro 5% que hara que todo merezca la pena