How can you stay engaged with clients using Social Selling?

Understanding clients on a deeper level is what sets top sales professionals apart. Utilizing platforms like LinkedIn and Sales Navigator allows us to not just see the surface-level data, but to truly grasp what drives our clients' decisions. By aligning our solutions with their expressed needs and goals, we transform a pitch into a conversation, fostering a partnership rather than a transaction. It's about adding value to their business with every interaction, proving that their success is our priority.

Ponte en la mente de tu potencial cliente y piensa ?A qué desafíos se enfrenta en su trabajo? ?Cuáles son sus necesidades? ?Sobre qué le gusta informarse? ?Cómo es su organización? Cuanto mejor lo conozcas mejor podrás hacerle sentir especial y diferente

One thing I've found helpful is a personal goal....i.e. "Monday Motivation" whereby you make it a goal to post something every other Monday.

To stay engaged with your clients you need to know them well. This will help you to provide them with relevant and valuable content that solves their problems and meets their needs. It will also help you to show your expertise and credibility in your industry. Moreover, you can customize your communication and offers based on their preferences and behavior. This will make them feel valued and respected. Finally, you can maintain long-term relationships and loyalty by giving them ongoing support and feedback. To summarize: by knowing your clients, you can increase your chances of converting them into buyers and advocates for your brand.

Knowing your clients, that's like having the key to the kingdom in social selling. Before you even reach out, do your homework. Dive into their profiles, interests, and what keeps them up at night. Platforms like LinkedIn, Twitter, Facebook, or tools like Google Alerts are your secret weapons. When you understand what they're talking about, what they like, and what they need, it's like speaking their language. It shows you genuinely care about their success, not just your own agenda.

Timing is everything and sometimes, although a prospect may like your product/service, it isn't the right time to actually invest. But, by being consistent and showing up daily - you will be top of mind to your prospect when they are ready to move forward. You never know what story, post, quote, testimonial, can lead to them finally thinking, "now is the time." The sale will be stronger and more likely to close-win when they've already made the decision to say yes.

No olvides que en la venta social (o Social Selling) estás en una red social, NO en un marketplace. No se trata de que hables de ti, de tus productos y/o servicios sino de tu cliente, sus necesidades y cómo puedes ayudarles. Entabla una relación con ellos (recuerda que estás en una red social), interactúa con sus publicaciones, apórtales contenido de utilidad (TIP: ponte en sus zapatos y piensa qué cosas necesitan para hacer mejor su trabajo)

Social Selling is a powerful form of lead nurturing. It's about consistently creating value-added content in a fun and human way to stay top of mind.

As a KAM, I have my placeholders for coming back to my key contacts and prospects and engaged with those who are more active in social. It helps me to stay in their top of mind and be present in case they need anything. Also, it helps to know them better from a personal perspective as LinkedIn is becoming more and more human in the perspective of what people shares. You would be amazed of how effective this is if you bring a consistent cadence!

Consistency and relevance, those are your secret weapons in the world of social selling. I've learned that it's all about showing up, but not in a pushy way. It's about delivering content that really hits the mark. Share industry news, best practices, and insights that speak to their needs and aspirations. Engage with their posts, celebrate their successes, and keep the conversation flowing. That's how you build that solid, unshakable rapport and trust. It's not about the hard sell; it's about being a valuable part of their journey.

As mentioned before, conversations and relationship building are two-way streets. If one of the parties is not listening, there is no relationship. Listen to add value not just to answer when you see an opportunity to pitch

Social selling is a dialogue, not a monologue. Listening intently to clients' comments, concerns, and questions is pivotal. Responding thoughtfully, addressing their needs, and offering genuine solutions demonstrate understanding and care. Encourage open conversations, inviting them to share their experiences and ideas. Acknowledging their input and thanking them for their engagement fosters a sense of value and respect. It's not just about selling; it's about building relationships, one genuine interaction at a time.

Listening and engaging, that's where the real magic happens in social selling. From my entrepreneurial journey, I've seen that it's a two-way street. You've got to tune in to what your clients are saying, respond with purpose, and let them know you've got their back. It's all about showing that you're not just here to sell; you're here to understand their needs and provide solutions. Ask those open-ended questions that get them talking, acknowledge their insights, and make them feel appreciated. It's not just about the transaction; it's about building lasting relationships.

Listening is key in social selling. Engage genuinely, address client comments and concerns promptly. Show understanding, provide solutions, and ask open-ended questions to delve deeper into their world. Acknowledge every response; gratitude encourages ongoing dialogue.

Treating your online relationships the same as you do you real-world relationships goes a long way to building trust. If you've just met someone in person, you're likely to ask questions, actively listen, find common ground. The same principles apply with social selling. It why I find direct sales on LinkedIn so bizarre. You'd never do it irl. You also hate it when people do it to you. So do them (and you a favour) and take the human approach.

People want to buy from people they know, like, and trust. By sharing your expertise and thought leadership, you're: 1. Building trust 2. Creating FOMO And when they are finally ready to move forward with a product/service, they know exactly WHO to call.

Sé diferente desde tu perfil de LinkedIn. Escríbelo pensando en tu cliente, en qué le puedes aportar y en qué eres diferente. No es solo hablar de ti sino de lo que puedes hacer por tu prospecto. Piensa que, en muchas ocasiones, la primera toma de contacto se produce a través de tus perfiles en redes sociales y, muy en especial, LinkedIn. Cuídalo MUCHO

Social selling revolves around establishing yourself as a trusted advisor and valuable resource. Demonstrating expertise, credibility, and a deep understanding of clients' needs is crucial. Providing unique offerings, be it exclusive access or personalized insights, sets you apart from competitors. Sharing personal stories and values creates emotional connections, fostering trust and loyalty. It's not just about what you sell, but the value, insights, and genuine connection you bring to the table.

Adding value and differentiation, that's the heart and soul of social selling. I've learned that it's not about pushing products; it's about showcasing yourself as a trusted guide. You've got to prove you're the go-to expert in your field, the one who can help them reach their goals. And here's the kicker: you need to offer something unique, something that sets you apart from the crowd. Be it exclusive access, insights, or personal stories that touch their hearts. It's all about creating that deep, emotional connection that leaves a lasting impression.

From my experiences as, a digital selling maven with hands-on knowledge of Sales Navigator, differentiation isn't just about selling a product. It's about standing out as a trusted ally. Bring more to the table than just your expertise; offer unique insights, opportunities, and even stories. Be the game-changer your clients won't find elsewhere. Dive beyond business; foster genuine human connections. That's the mark of true value in our digital era. Stand out, and be the guide your clients gravitate towards

Following up and nurturing, that's the heartbeat of social selling. From my journey in entrepreneurship, I've learned it's not about quick wins, but long-term connections. You've got to stick with your clients until they're ready to take the plunge or sing your praises to others. Keep a close watch on their interactions and use that to make your approach more personal. Stay connected through various channels like email, phone, or video, and provide unwavering support. Gauge their satisfaction, loyalty, and advocacy, and don't be hesitant to ask for referrals or testimonials. It's not just about making a sale; it's about nurturing these relationships into something truly meaningful.

A relationship implies that there is regular conversations. Having a system to get in touch with your prospects is key. Use both professional and other events to restart these conversations.

Social selling isn't a one-and-done deal. It's a marathon, not a sprint. Consistent follow-up is crucial. Keep a close eye on your clients' behaviors and feedback—these clues will tell you how to personalize your approach further. Don’t just stick to one channel. Sometimes an email works, other times a video call might be more effective. And always be proactive in checking their satisfaction level. Are they happy? Will they vouch for you? In the world of social selling, every interaction counts, and it's this consistent engagement that turns prospects into loyal customers. Dive in and keep the momentum going!

Simple tools like Google Alerts can let you know when your clients/prospects make announcements you can acknowledge or trigger some action. "Hey Barbara, I saw you received an award for X recently. Congrats!" You can also retweet, comment on their posts, etc. Also, remember to send content with value to them. "I am sharing a white paper on Y I thought you would be interested in." Everything shouldn't be a "just checking in" type of communication. Keep an open dialog. You can also get ahead of changes like M&A activity, CXO changes, and other news that signal action to engage and understand what may change on their end. Plenty of tools can monitor news and announcements that are inexpensive and keep you in the right place at the right time.

Don't let too much time pass between interactions. Timely follow-up shows your clients that you're attentive and committed. And for sure, maintain a regular cadence of communication, but avoid being overly persistent or pushy.

To keep clients engaged in social selling, share relevant content, engage in conversations, host interactive sessions, listen to their needs, and surprise them with personal touches. It's about building authentic relationships, not just selling

Staying engaged with clients through social selling involves building and maintaining meaningful relationships by leveraging social media platforms. Here are some strategies to effectively use social selling to stay engaged with your clients: Regularly Share Valuable Content: Share relevant and valuable content on your social media profiles. Share Success Stories: Share success stories or case studies that highlight how your products or services have benefited similar clients. Utilize Social Listening: Monitor social media for mentions of your clients, their industry, or related keywords. Celebrate Milestones: Acknowledge and celebrate your clients' milestones whether it's a work anniversary or product launch.

Bringing the value to the end user/ lead/ client though the content creation. It does not make sense to push sales - no longer working. You should identify the need first. Therefore, highlight the problem, offer the solution. Through the content.

Success doesn't happen by accident on social media, no matter what you're selling, and to make an impact you have to start, and fail, then succeed, and realise the value of building a brand and adapting to your community. Many companies make the mistake of assuming that just because you're on social media means you're giving your consumers what they want. The reality is that there are millions of options for consumers now, so why should they care about you? Take the time to find the online channels and forums your prospects are using, identify the content that they engage with the most, and aim to create more insightful and useful content that will help you gain their attention.

In my opinion, it's all about relevant content that brings real value to users/potential clients. I always appreciate it when someone shares valuable short tips on the topic I'm interested in. Stay ready to share and give, and you'll find that you receive in return. That's how I see it.