How can you stay ahead of social media measurement trends?

I will add here Adam Mosseri, the head of Instagram, Susan Wojcicki, the CEO of YouTube and Mark Zuckerberg who is active on Facebook, where he shares updates about Meta.

It can be difficult to keep up with all the information that is being shared but a few newsletters that I have found valuable include 'social media today' and 'hey orca'. It is also worth finding industry experts in your region given social media tools do tend to roll out different features to different regions - for example Australia tends to get newer Facebook features up to a year before the UK so when I moved I had to find new experts to tune into to avoid being accidentally misinformed.

Keeping up with the newest in social media measurement requires tapping into the knowledge of industry experts. Following specialists like Avinash Kaushik, Jon Loomer, Neal Schaffer, and Lilach Bullock is like having access to the latest trends and insider information. Dive into their blogs, podcasts, and webinars for a wealth of information, including real-world case studies and unique strategies. It's like having a personal mentor to help you navigate the ever-changing field of social media analytics.

To stay ahead in the dynamic world of social media, I recommend embracing new platform features by following these strategies: ° Adopting Early: Gain an edge by being one of the first to use new features. ° Being Creative: Use these features to create unique, engaging content. ° Analyzing Results: Track performance and adjust strategies based on feedback. ° Listening to Your Audience: Understand their preferences and responses. ° Taking Risks: Don't shy away from experimenting, as it leads to discovery

Exploring new social media features is more than just staying up, it's also about igniting excitement and engagement! By experimenting with technologies like as Instagram Reels, LinkedIn Stories, Twitter Spaces, and Facebook Shops, you can not only find new methods to engage your audience, but also uncover goldmines of data to help you refine your strategy. Imagine creating catchy Reels that exude your brand's personality, then digging into the Insights page to check how many likes, comments, and shares you've received! It's more than just numbers; it's about starting discussions, developing relationships, and making every scroll through your feed an enjoyable trip.

Here are some resources I use in my everyday social media role: 1. LinkedIn Groups: "Social Media Marketing" or "Digital Marketing". 2. Reddit: Subreddits like r/socialmedia and r/marketing. 3. GrowthHackers: This community is focused on growth strategies, including social media tactics. 4. Moz Community: Known for SEO, the Moz Community also discusses broader topics including social media marketing. 5. HubSpot Community: This is a great place to learn about inbound marketing, including social media strategies, content marketing, and CRM best practices.

Joining online groups like Social Media Examiner Society, Measure Chat, Social Media Today, and Reddit is invaluable for keeping up with social media measurement developments. These platforms enable professionals to interact, share ideas, and seek help. Participating in discussions provides insights into developing practices, technologies, and strategies. Furthermore, sharing experiences creates a supportive environment in which peers provide feedback and direction, thereby improving skill development and problem resolution. By actively participating in these forums, social media measurement managers can build a network of resources, keeping them informed and adaptive in an ever-changing digital ecosystem.

Regular reporting is so important when it comes to optimizing your social media strategy. Our team has found that monthly reporting allows us to remain agile while making sure that we're not overly reactive to any dips or spikes in our data. In these reports look at KPIs for the profile as a whole, and also look for patterns that pop up in your higher and lower performing posts. You may notice that your higher performers favor a certain type of creative or that the lower performers have the same kind of CTA. This will help you lean into the content that your audience wants and away from what they don't. Regular reporting also makes you familiar with your measurement tools so you'll see firsthand when there are any updates.

In my experience, regularly seeking feedback from your audience on social media is vital for: Tailoring Content: Understand what types of content your audience prefers. Optimizing Engagement: Learn when and how your audience engages most. Beyond Quantitative Metrics: Gain qualitative insights that go beyond likes and shares. Keeping Up with Trends: Stay updated with your audience's changing preferences. Fostering Community: Build a sense of community and loyalty. Informing Business Decisions: Use feedback for insights on product or service improvements.

One thing I've also found that was helpful is to follow the actual social media channels on various platforms. They provide a wealth of information on their features and the latest updates to their apps. By keeping tabs on them, I am able to know the latest and greatest with the platform as soon as it hits social.

Don't panic about being the first (or second) to know everything. It is important to still maintain a work/life balance even though social media is 24/7.