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How can you specialize in digital marketing within a marketing strategy career?

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Digital marketing is a broad and dynamic field that encompasses various channels, tools, and strategies to reach and engage online audiences. If you are interested in pursuing a marketing strategy career, you might wonder how you can specialize in digital marketing and stand out from the competition. In this article, we will explore some of the steps you can take to develop your digital marketing skills and knowledge, and how you can apply them to different marketing strategy roles and contexts.

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1 Identify your niche

One of the first steps to specialize in digital marketing is to identify your niche, or the specific area of digital marketing that you want to focus on. There are many options to choose from, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, web design, analytics, and more. Each niche has its own best practices, tools, and trends that you need to master. You can choose your niche based on your interests, strengths, goals, and market demand.

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Razan Dafalla

Strategist| Marketing Operations | Digital Marketer| Copy Writer| Team Leader | Business Development |MBA | CIM Level 6
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Specialization doesn't mean ignoring other aspects of marketing. A well-rounded understanding of marketing principles can complement expertise in digital marketing. This dual knowledge can make you a more versatile and effective marketing strategist.

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Jessica Wan

Helping executives & founders gain clarity and lead bravely | Certified Executive Coach | MBA, Business, Leadership, Arts, Tech | SVP Marketing | ??? Podcast Host: The Ampersand Manifesto
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Marketing is a hands-on activity. The best way to develop expertise is through real-world projects where you’re helping an organization grow. 1. Identify the organization’s needs. 2. Find out where your core audience spends their time. 3. Tailor your messaging to meet the audience where they’re at.

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2 Build your portfolio

Another step to specialize in digital marketing is to build your portfolio, or the collection of projects and achievements that showcase your digital marketing skills and results. Your portfolio can include your own website, blog, social media accounts, email campaigns, case studies, testimonials, and more. Your portfolio should demonstrate your creativity, problem-solving, and analytical abilities, as well as your value proposition and impact. You can build your portfolio by working on personal or freelance projects, volunteering for non-profit organizations, or taking on internships or entry-level jobs.

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Wendy Mabinuori

Digital/Product/Content Marketing
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Specialising in digital marketing within a marketing strategy career means getting really good at one aspect of marketing because marketing is quite broad. To do this, first, learn the basics of marketing. Then, get hands-on experience in specific areas like SEO, PPC, social media, content marketing, or email marketing. You also need to understand how websites work and consumer journeys from one landing page to the next. Stay updated with what's happening in the industry, build a portfolio to show your work, and connect with other professionals. Don't be afraid to try new things and take chances, as that's where new ideas come from. By always adapting to the changes in digital marketing, you can become a valuable expert in the field.

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3 Learn from experts

A third step to specialize in digital marketing is to learn from experts, or the professionals and influencers who have proven experience and success in your niche. You can learn from experts by following their blogs, podcasts, videos, webinars, courses, books, and more. You can also network with them on social media, online forums, events, and communities. Learning from experts can help you gain insights, tips, tricks, and best practices that can improve your digital marketing skills and knowledge.

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Louis Ihebuzor
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I think this is a key aspect that a lot of people ignore. I try to read at least 1 business book a month. There is so much to learn from people who have found immerse success in the world of business.

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4 Update your skills

A fourth step to specialize in digital marketing is to update your skills, or the ability to adapt and learn new digital marketing trends, technologies, and techniques. Digital marketing is constantly evolving and changing, so you need to stay on top of the latest developments and innovations in your niche. You can update your skills by reading industry news and blogs, taking online courses and certifications, attending webinars and workshops, and experimenting with new tools and platforms.

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5 Apply your skills

A fifth step to specialize in digital marketing is to apply your skills, or the action of using your digital marketing knowledge and abilities to solve real-world problems and achieve goals. You can apply your skills by working on challenging and diverse projects, collaborating with other digital marketers, delivering value to clients or employers, and measuring and optimizing your performance. Applying your skills can help you gain confidence, credibility, and recognition as a digital marketing specialist.

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6 Choose your path

A sixth step to specialize in digital marketing is to choose your path, or the direction and destination of your marketing strategy career. Depending on your niche, skills, interests, and goals, you can choose from different paths, such as working as an in-house digital marketer, a digital marketing consultant, a digital marketing agency owner, or a digital marketing educator. Each path has its own advantages and disadvantages, opportunities and challenges, and requirements and expectations. You can choose your path by evaluating your options, researching the market, and aligning your vision and values.

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Jessica Wan

Helping executives & founders gain clarity and lead bravely | Certified Executive Coach | MBA, Business, Leadership, Arts, Tech | SVP Marketing | ??? Podcast Host: The Ampersand Manifesto
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In my experience, you might choose your path, or your path might choose you. As you gain expertise, opportunities may come up that weren’t available before. Remember that marketing is ever-changing. Don’t get too stuck on a niche or path; stay open to possibilities.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you specialize in digital marketing within a marketing strategy career?

1

2

3

4

5

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1 Identify your niche

2 Build your portfolio

3 Learn from experts

4 Update your skills

5 Apply your skills

6 Choose your path

7 Here’s what else to consider

Strategy

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How can you specialize in digital marketing within a marketing strategy career?

1

2

3

4

5

6

7

1 Identify your niche

2 Build your portfolio

3 Learn from experts

4 Update your skills

5 Apply your skills

6 Choose your path

7 Here’s what else to consider

Strategy

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