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How can you show your innovative marketing skills when seeking a promotion?

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If you are a marketer who wants to advance your career, you need to demonstrate your innovative marketing skills to your boss and peers. Innovation is not only about creating new products or services, but also about finding new ways to communicate, engage, and deliver value to your target audience. In this article, we will share some tips on how to show your innovative marketing skills when seeking a promotion.

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1 Identify a problem or opportunity

One way to show your innovative marketing skills is to identify a problem or opportunity that your team or organization is facing, and propose a solution that addresses it. For example, you could analyze the data and feedback from your customers, competitors, or industry trends, and find a gap or a need that your current marketing strategy is not fulfilling. Then, you could present a plan that outlines how you would solve or exploit it, using your creativity, research, and analytical skills.

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Itir Eraslan

Founder @ IE. Helping Brands Grow with Strategic Branding & Marketing
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Identifying a problem or opportunity is much easier when you talk to consumers. If you truly make the effort to understand your consumer insights, coming up with an innovative idea is never a problem.

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Nicolò Mandozzi

Global Digital Marketing Manager
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There are often low-hanging fruits, that is, opportunities where you can have a noticeable impact with a reasonable effort and in a resonable time-span. Often these low-hanging fruit are in untapped territories, where you can showcase your innovative marketing skills. Start from those to lay a foundation, and build on them. It will help you and your work stand-out. Depending on the culture of your company, you will require more or less buy-in before you're able to start. Focusing on the low-hanging fruit should help you make your case stronger. It's a win-win for you and the company.

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2 Experiment with new tools or methods

Another way to show your innovative marketing skills is to experiment with new tools or methods that can improve your marketing performance or efficiency. For example, you could try a new software, platform, or channel that can help you reach, segment, or personalize your marketing campaigns. Or, you could test a new format, style, or tone for your content, copy, or design that can attract, inform, or persuade your audience. Then, you could measure and report the results of your experiments, and share the insights and learnings with your team or boss.

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Evan H.

Marketing | Strategy | Relationship Management l Community Growth l Perpetually Curious
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You always take a gamble when you’re an early adapter- but if you learn how to fail fast (and pull back if you need to) this can be an extremely useful skill. Being out front and learning what could be the new tools of your trade can help you and your team become more efficient, more creative, and more effective!

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Raquel (Rocky) Nash

Sr. Communications Manager | Media, Marketing, Digital Production
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In the dynamic world of marketing, embracing innovation is crucial for staying ahead. As a Marketing Communications Manager, I encourage experimenting with new tools and content styles, such as posting to different social media channels with unique formats and strategies. By identifying clear goals, targeting specific audiences, choosing innovative tools, creatively testing, and thoroughly analyzing the outcomes, we can uncover better ways to connect with our desired audience. Sharing these findings with our team not only showcases our creative thinking and passion but also contributes to collective growth in this ever-evolving field. I’m currently testing two new platforms and can’t wait to share what I’ve learned.

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3 Collaborate with other departments or stakeholders

A third way to show your innovative marketing skills is to collaborate with other departments or stakeholders that can enhance your marketing efforts or outcomes. For example, you could partner with the sales, product, or customer service teams to align your marketing goals, messages, and actions with their needs, feedback, or insights. Or, you could work with external partners, influencers, or experts that can help you expand your reach, credibility, or authority in your niche. Then, you could showcase the benefits and value of your collaborations, and how they contributed to your marketing objectives or metrics.

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Itir Eraslan

Founder @ IE. Helping Brands Grow with Strategic Branding & Marketing
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If you want to stand out as a marketer in an organization, collaborate and build real connection with other departments. :) Because most marketing teams isolate themselves. Doing the opposite is already an innovative thing.

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4 Learn from your failures or mistakes

A fourth way to show your innovative marketing skills is to learn from your failures or mistakes, and use them as opportunities to grow and improve. For example, you could acknowledge and analyze what went wrong with your marketing campaigns, projects, or initiatives, and identify the root causes, effects, and lessons. Or, you could seek feedback and advice from your team, boss, or mentors, and apply their suggestions or recommendations to your future marketing actions or plans. Then, you could demonstrate how you used your failures or mistakes as catalysts for innovation, and how they helped you achieve better results or outcomes.

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Piyush Kumar

Sales & Marketing Professional
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Marketing campaign or activity will be successful and some may even fail miserably. We should adopt a fail fast and learn mindset to treat each failure as an opportunity to grow. There is no magical "one size fits all" recipe for success.

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Stephen Cohun

Digital Retailing | Marketing Director, Clear Automotive Group | Paid Search | Social Media | SEO | CRM/Lead Management | Analytics | AI-driven Marketing Strategies | Car Enthusiast
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Demonstrate how lessons from prior mistakes drove innovation, and changes to the campaign's initiatives. Be careful when seeking feedback. Don't step over failure to reach success.

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5 Seek continuous improvement and education

A final way to show your innovative marketing skills is to seek continuous improvement and education, and keep up with the latest trends, best practices, and innovations in your field. For example, you could enroll in online courses, webinars, or workshops that can help you learn new skills, techniques, or frameworks for your marketing role. Or, you could read books, blogs, podcasts, or newsletters that can inspire you with new ideas, perspectives, or case studies for your marketing projects. Then, you could share your knowledge and insights with your team, boss, or network, and show how you applied them to your marketing challenges or opportunities.

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Joseph R.

Facilities Risk & Compliance Analyst @ KP | Risk Control | Data Intelligence | Asset Management | Procurement Strategy
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A key way to remain up to speed on your Marketing skills is using LinkedIn Learning. Second, with the advent of ChatGPT honing up on using the AI efficiently to drive an increase in SEO can surely make a difference.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you show your innovative marketing skills when seeking a promotion?

1

2

3

4

5

6

1 Identify a problem or opportunity

2 Experiment with new tools or methods

3 Collaborate with other departments or stakeholders

4 Learn from your failures or mistakes

5 Seek continuous improvement and education

6 Here’s what else to consider

Marketing

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How can you show your innovative marketing skills when seeking a promotion?

1

2

3

4

5

6

1 Identify a problem or opportunity

2 Experiment with new tools or methods

3 Collaborate with other departments or stakeholders

4 Learn from your failures or mistakes

5 Seek continuous improvement and education

6 Here’s what else to consider

Marketing

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