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How can you show your external partners that they are valued?

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External partners are essential for the success of any executive manager. They can provide valuable resources, insights, feedback, and opportunities for your organization. However, building and maintaining strong relationships with them requires more than just signing contracts and delivering results. You also need to show them that they are valued, respected, and appreciated. Here are some ways to do that.

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Ibad A.

C-Suite | Strategy and Operations | Growth | Industry-agnostic Proponent of Technology | INSEAD MBA
Esohe Denise Odaro

Managing Director | Head of ESG & Sustainability | Private Equity | Change Maker | Board Member
Kelsey Opel

Startup Operations Executive | Driving Scalable Growth in InsurTech & SaaS | Proven Expert in Lean Optimization and…

1 Communicate frequently and clearly

One of the best ways to show your external partners that they are valued is to communicate with them frequently and clearly. This means keeping them updated on your progress, challenges, and achievements, as well as soliciting their input and feedback. It also means being responsive, honest, and respectful when they reach out to you with questions, concerns, or requests. By communicating frequently and clearly, you can demonstrate your commitment, transparency, and trustworthiness.

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Esohe Denise Odaro

Managing Director | Head of ESG & Sustainability | Private Equity | Change Maker | Board Member
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Give helpful remarks and appreciate their work. A simple thank you can show your partners you care. Get to know your partners personally. Help your partners when needed. This could be resources, counsel, or listening ears. Look for chances that benefit your company and partners. Lastly and critical, respect your partners' time.

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Kelsey Opel

Startup Operations Executive | Driving Scalable Growth in InsurTech & SaaS | Proven Expert in Lean Optimization and Business Performance Enhancement
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In an operational context, elevate regular communication with external partners beyond traditional updates. Instead, foster collaborative dialogue through interactive sessions like joint operational reviews. This approach ensures transparency, encourages shared insights, and actively involves partners in shaping operational strategies. It transforms communication into a dynamic collaboration that benefits both parties.

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Simona ?turm

What if you could stop making 110 excuses why you can't make a video? / Mentor for confident public speaking and making video content with ease
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We all value our time, so in order to have good business connections is important to respect our and other person's time. How can we show that in practice? - by respecting time frame we scheduled for our meeting, - by being prepared for the topic of conversation - and most of all by being clear in our communication. We are responsibele to master our communication skils, so other person uderstands our masage, no mater how complicate or dificult theme of conversations is. The more we communicate with clarity, respect, autheniticaly and in a human way, more fruitful communication becomes.

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Fiona Elliott

Public Sector Account Manager
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In my experience, I tend to involved my customers in the plans I am building for the Account. I draft an account plan based on the challenges they are personally facing within the organisation, I research the wider challenges for the company and pull together an action plan that starts to help them address some of these challenges with the solution’s we offer.

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2 Recognize their contributions and achievements

Another way to show your external partners that they are valued is to recognize their contributions and achievements. This means acknowledging their efforts, expertise, and impact on your organization, as well as celebrating their successes and milestones. You can do this by sending them personalized messages, cards, or gifts, by featuring them on your website or social media, or by inviting them to events or webinars. By recognizing their contributions and achievements, you can express your gratitude, appreciation, and respect.

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Fiona Elliott

Public Sector Account Manager
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I enjoy using LinkedIn to keep in touch with my business contacts and it’s a great medium to learn more about a company and the person. If your customers are good at sharing on LinkedIn it’s a great way to celebrate their successes with them.

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3 Provide them with value-added services or benefits

A third way to show your external partners that they are valued is to provide them with value-added services or benefits. This means going beyond your contractual obligations and offering them something extra that can enhance their experience, satisfaction, or performance. For example, you can provide them with access to exclusive resources, tools, or training, or you can introduce them to other potential partners or clients. By providing them with value-added services or benefits, you can show your generosity, loyalty, and innovation.

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4 Solicit and act on their feedback

A fourth way to show your external partners that they are valued is to solicit and act on their feedback. This means asking them for their opinions, suggestions, and complaints, as well as listening to them and implementing their ideas or resolving their issues. You can do this by conducting surveys, interviews, or focus groups, or by creating a feedback loop or a complaint resolution system. By soliciting and acting on their feedback, you can show your openness, responsiveness, and improvement.

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5 Align your values and goals

A fifth way to show your external partners that they are valued is to align your values and goals. This means understanding and respecting their mission, vision, and culture, as well as sharing and supporting their objectives, strategies, and values. You can do this by conducting research, engaging in dialogue, or collaborating on projects or initiatives. By aligning your values and goals, you can show your compatibility, alignment, and partnership.

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Ibad A.

C-Suite | Strategy and Operations | Growth | Industry-agnostic Proponent of Technology | INSEAD MBA
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I have found joint business planning exercises to be particularly helpful in fostering an atmosphere of trust and win-win. Few things that you can do in a JBP session: 1- Collaboratively develop and share a joint vision charting a path for the future 2- Lay out all your cards on the table and discuss KPIs openly especially where both sides are faltering - it's a great opportunity to showcase that you are transparent, fair, and can be trusted 3- Recognize key members within the external partner team for some of the great work they've done. Open conversation and furthering the notion of "one team, one dream" lays the grounds for phenomenal future success.

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Marco Guzzini

??Leadership & Business Counseling??Persone, Professionisti e Imprese in Evoluzione. ??Leadership Interiore ??Management ??♂?Parlo di Filosofia Buddhista.
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You can supports value alignment with concrete stories of congruence between purpose and impact and by focusing and sharing the ethical criteria of choice and decision.

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6 Be flexible and adaptable

A sixth way to show your external partners that they are valued is to be flexible and adaptable. This means being willing and able to adjust your plans, expectations, and methods according to their needs, preferences, and situations. You can do this by being proactive, creative, and solution-oriented, or by offering them options, alternatives, or concessions. By being flexible and adaptable, you can show your empathy, understanding, and cooperation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you show your external partners that they are valued?

1

2

3

4

5

6

7

1 Communicate frequently and clearly

2 Recognize their contributions and achievements

3 Provide them with value-added services or benefits

4 Solicit and act on their feedback

5 Align your values and goals

6 Be flexible and adaptable

7 Here’s what else to consider

Executive Management

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How can you show your external partners that they are valued?

1

2

3

4

5

6

7

1 Communicate frequently and clearly

2 Recognize their contributions and achievements

3 Provide them with value-added services or benefits

4 Solicit and act on their feedback

5 Align your values and goals

6 Be flexible and adaptable

7 Here’s what else to consider

Executive Management

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