Sharing valuable content is one of the best ways to build your personal brand and establish your credibility, authority, and personality online. But how do you create and distribute content that resonates with your audience, showcases your expertise, and aligns with your goals? Here are some tips to help you share valuable content that builds your personal brand.
Before you start creating content, you need to define your niche and understand your target audience. What are their pain points, challenges, needs, and interests? What are the gaps in the existing content that you can fill? What are the keywords and topics that they search for and consume? Knowing your niche will help you craft content that is relevant, useful, and engaging for your audience.
You can't be all things to all people. I suggest picking three things that you want to be known as an expert for and then focus on talking about those. Make sure that your three topics are the top three pain points that the people you wish to influence have. This will quickly position as the go-to expert in your niche
First, identify your authentic message. What is your mission about? What do you want to be known for? What is your authenticity? Then also identify your ideal clients, so you can speak directly to them when delivering your message. It helps attract YOUR people
You don't need to be everywhere to share valuable content. You need to choose the platforms that suit your content format, style, and goals. For example, if you want to share short tips, insights, or stories, you might use Twitter, LinkedIn, or Instagram. If you want to share longer articles, guides, or case studies, you might use Medium, Substack, or your own blog. If you want to share videos, podcasts, or webinars, you might use YouTube, Spotify, or Zoom. Choose the platforms that allow you to reach and connect with your audience effectively.
Quality is more important than quantity when it comes to sharing valuable content. You want to create content that is original, informative, actionable, and engaging. You want to provide value to your audience by solving their problems, answering their questions, or inspiring them. You want to showcase your expertise, personality, and voice by using your own examples, stories, or opinions. You want to create content that is clear, concise, and easy to consume by using headings, bullet points, images, or other elements.
I'm always on the lookout for trending content that I can connect with on a human level. I think it's important to create content that provides value to your audience, and I've found that my own personal experiences often resonate with people the most. When I share my own stories, I can make a real impact. Every piece of content is valuable, but I believe that the most valuable content is the kind that comes from the heart. When you share your own unique perspective and experiences, you connect with people on a deeper level. So don't be afraid to put yourself out there and share your story. You might just be surprised at how many people you inspire.
Consistency is key to building your personal brand and growing your audience. You want to share content regularly and frequently, but not too much or too little. You want to create a content calendar and schedule that works for you and your audience. You want to stick to your content plan and deliver on your promises. You want to share content that is relevant and timely, but not too trendy or outdated. You want to create a habit and expectation for your audience to look forward to your content.
Sharing valuable content is not enough. You also need to engage with your audience and build relationships with them. You want to invite feedback, comments, questions, or suggestions from your audience. You want to respond to their messages, acknowledge their views, or thank them for their support. You want to join conversations, discussions, or communities related to your niche. You want to collaborate, network, or partner with other content creators or influencers in your field. You want to show your audience that you care about them and value their input.
Finally, you need to measure your results and evaluate your content performance. You want to track and analyze your metrics, such as views, likes, shares, comments, followers, subscribers, or conversions. You want to identify your strengths, weaknesses, opportunities, or threats. You want to learn from your successes, failures, or feedback. You want to adjust, improve, or optimize your content strategy based on your data and insights. You want to measure your results against your goals and see how your content is helping you build your personal brand.
To build your personal brand on LinkedIn, consider these strategies: 1. Understand your audience well, researching their preferences, demographics, and pain points. 2. Create a content plan aligned with your brand goals, deciding on content types & posting frequency. 3. Maintain a regular posting schedule to keep your brand top of mind. Can be once a week or twice a week but be consistent 4. Prioritize high-quality, well-researched content over frequent posts. 5. Actively respond to comments to demonstrate expertise & commitment. 6. Join relevant conversations on trending topics within your niche. 7. Partner with experts to enhance credibility & expand your reach. 8. Support your content with data & insights for added credibility.