How can you sell your start-up to the media?

Si es prensa general o sensacionalista con una nota de prensa destacando la facturación o los millones de euros de inversión será suficiente ya que lo que buscan son clics y ese tipo de cifras suele dar muchos. Dejarlo en manos de una agencia de PR puede ayudar mucho ya que ellos tiene contactos en los medios relevantes. Si es en un podcast yo podría un mensaje personalizado donde le des curiosidad de saber más acompa?ado de algunas métricas.

Identify the media outlets and journalists that cover your industry and target audience. Use AI tools to analyze their interests, previous articles, and audience demographics. Tailor your pitch to align with their focus and readership. Engage with media professionals on LinkedIn to understand their preferences and needs. Knowing your audience ensures your pitch is relevant and appealing, increasing the likelihood of media coverage.

One of the most inspiring sentences I heard in the last years was "Step into the story you want to become." by Aisha Bain ? I'm working hard to bring more mindfulness and mental health awareness into the startup world. What makes people connect to my story is that I started practicing Eastern martial arts when I was eleven years old and that I experienced burnout during my doctorate. Now, I don't advise anything to maneuver themself into burnout—quite the opposite is true—but I advise you to understand why you ARE the story people want to hear. WHY do you do what you do? ??

Two other key points about creating a compelling story: #1 Do the work for them. The easier you can make it for the journalist, the more likely your story has of making it to print. Understanding they have tight, deadlines, and lots of pressures means you can help alleviate some of that by creating a compelling story. #2 Find a local or industry-specific hook You have to think in terms of storytelling, and make it some thing, local or something that readers of that magazine would be particularly interested in. Also, don’t forget to use storytelling techniques go to pjsweeney.com for my latest blog on top seven story techniques, if you need inspiration.

Unless you are looking for a very specialized medium, most journalists are more interested in the human side of the venture than in the technical characteristics of the project. That is why it is important to wrap any communication to the media with an intra story about improvement, success, or even gallant failure.

That you have a startup or raised a financing round is not news the general public cares about. Of course there are media outlets specialized on startup news. But to be featured on more mainstream channels, your venture or financing has to contribute to news of wider interest. Timing matters here. An example: 1. "We are a super sustainable reusable packaging startup" (level 1, low interest). 2. "Our survey says, people worry about plastic waste. Solutions like ours can help reduce packaging waste in food delivery" (level 2, medium interest). 3. "The EU just signed off on a new law forcing take-out food places to offer reusable packing by 2022. Solutions like ours are what is needed to make this possible" (level 3, high interest).

In line with what I said before: most journalists don't care about the mere existence and financing of your startup. They have bigger current topics on their mind. Your subject line should highlight what bigger story your venture is contributing to: Decline in national core industry X. Reduction in quality of life for big population group Y. Regulatory change Z. Recent catastrophy A could have been avoided. Best case, you give the journalists content to shine a new light on a topic that they anyways care about and wanted to cover. "Reusable packaging innovation that helps 900,000 restaurants adhere to today's change in EU law.'

Creating a captivating subject line is the first step to grabbing the media's attention. Make it clear, concise, and specific, emphasizing the key benefit or value of your story. Steer clear of spammy language or hype; instead, aim to ignite curiosity, urgency, or relevance. A well-crafted subject line can be the key that opens the door to media coverage for your startup.

1. Follow-Up Strategy: - Wait at least a week before sending follow-up emails. - Limit follow-ups to two or three in total. 2. Communication Etiquette: - Keep follow-up emails short, polite, and respectful. - Remind them of the value of your startup's story. 3. Maintain Professionalism: - Don't be pushy or annoying. - Thank them for their time and feedback, even in the case of rejection. 4. Handling Rejection: - Don't take rejection personally. - Stay positive and continue seeking other media opportunities.

I recommend doing 14+ respectful follow-ups! 80% of deals need 5 to 12 follow-ups to close! But never follow up without new developments in your story and improvements in your pitch! Follow-up with value!

Building productive relationships with the media quickly is almost impossible. It's a slow and labor-intensive process, especially if you have an early-stage startup with not much to share, like huge investments or significant traction. However, it's essential to start building these relationships as early as possible. For example, you can begin by simply introducing yourself on LinkedIn to journalists in your industry. Another approach is to set up Google Alerts for topics relevant to your project. When an article is published on your topic, find the journalist's contact and introduce yourself and your project.

Good media relations can assist when thigns go badly. It is crucial to nurture good media relationships because they might be more friendlier if you hit a rough patch. You can build this through regular sharing, transparency and respect. Do not underestimate the need for good PR and comms.

Securing media coverage is often about the relationships you build. Engage with journalists and editors on social media, comment on their articles, and attend industry events. By establishing a rapport and demonstrating genuine interest in their work, you're more likely to be top of mind when they're looking for stories. Remember, media relations is a long-term game.

All communication must be measured. Unfortunately, the majority of startups consider it a success if they can get media coverage. However, such appearances usually generate only very brief, spotty attention amidst a lot of media noise. Their value is more commonly described as "vanity metrics". If our metrics do not show an increase in users or customers on the measured channels, we should rethink our communication strategy.

Getting generic media coverage can be lethal! What's your publicity agenda? - Sales - Lead Generation - Brand Activation - Getting Early Adopters Make up your mind and create a publicity campaign with 100% focus!

Focus your pitch on what makes your product or service unique, innovative or disruptive. Have a clear, compelling origin story and mission. Make sure you have a captivating hook that connects to current trends or interests. Prepare an effective press kit with company info, bios, images, data, demos and testimonials. Build relationships with reporters and influencers in your industry. Offer exclusive content or stories. Time major announcements and launches to create buzz. Pursue relevant awards and accolades. Promote wins through press releases and social media.

Press Kit: Create a professional press kit that includes your company’s background, key achievements, high-quality images, and contact information. Make it easily accessible to journalists. Exclusive Offers: Consider offering exclusive stories or angles to specific media outlets. Exclusivity can make your pitch more attractive and increase the chances of coverage. Timeliness: Tie your pitch to current events or trends to make it more relevant. Use AI to monitor news trends and identify timely opportunities for your story. Clarity and Brevity: Keep your pitch clear and concise. Journalists receive numerous pitches, so make sure yours is easy to understand and gets to the point quickly.