How can you sell your digital products or services?

The best social media platform is one you have time for and are passionate about. -If you like to be on camera, focus on YouTube, Instagram, and TikTok -If you like writing, stick with LinkedIn, FB, and consider Reddit.

For anyone selling for the first time, there is a huge learning curve. They have tons of "How to " videos and conceptually it's simple. The most important this to note is to start. Create an MVP of your product, sell it cheap to the first users in return of giving you feedback. Your first version is out there to prove someone wants your product. Now this advise is not for those that have a huge following and has already proven themselves as a subject matter expert. At the beginning, decide if your product is visual, audio, or both. Then pick a platform that makes it easy to set up, like for a course, and collect payments. A/B test a landing page and keep going to get conversions. Have an email collection process to keep connected.

The offer is the most important variable for someone to buy. A lot of it depends on your communication of the value. Create a base offer that is a no-brainer to get them hooked, then you could always upsell later. Starting price points will vary based on how unique your product is to the market. To start you may want to offer a select number of people to get your product for free but in return get feedback. Test their perceived value, use them for testimonials, expand or contract your contact based on feedback. A rule to follow, is that for any product under USD 1500, don't take a direct call to complete the sale. IT's not worth it. Try to manage through automation, with all FAQs setup and support by email.

Crafting your offer for digital products or services involves addressing key considerations. Define the problem you're solving, highlight what sets your product apart, outline features and benefits, determine delivery methods, and establish a pricing strategy. Whether it's an ebook, course, newsletter, podcast, or membership, tailor your offer to meet customer needs, providing value through education, entertainment, or exclusive access, ensuring a compelling and successful proposition.

Para criar sua oferta, responda às seguintes perguntas: 1) mapeie o mercado de acordo com a ideia que você tem 2) avalie por que o produto concorrente – ou que se aproxima à concorrência – é melhor que o seu 3) o que você pode melhorar no seu produto? O esfor?o vale a pena?  4) por que os consumidores fazem uso do produto concorrente?  5) como eu posso melhorar, ampliar e facilitar o uso de um produto que n?o tenho, mas que será melhor que meu concorrente?  6) como produzir, lan?ar e destacar as diferen?as?

In my experience, the best digital product to create is one that solves your own problems. That way, you actually know that it works! You'll also have endless ideas to promote the product if it's something you use on a daily basis.

Há 3 boas perguntas a serem feitas aqui para garantir precis?o em seu público: 1) Qual é seu público prioritário? 2) Qual é seu público secundário? 3) Quem n?o é seu público? Isso contribui para garantir precis?o e velocidade.

Build your audience, don't buy them. A tactic is to make it look like you have a following but many can tell if it's legit only if there is a lot of engagement. Setup a freebie, a giveaway, something easy enough to collect emails. Why? Because then you really own the contact and not reliant on platforms. For example, did you know if you had 5K followers on Facebook and did a post, about 10-15% will see your post? At least by email, they will have your email message even if they haven't opened it. When building an audience ensure you are using a channel where most of their attention lives. It's hard as many go from a Social Media platform to messenger app like Telegram or Whatsapp. Just try to inform users which channels to use and why.

I've seen people launch 200+ digital products before finding one that clicks with their audience. Don't waste time on constantly optimizing one single product. That would be better spent building something new or doing further research on what to launch next.

Don't overbuild put out an MVP, test it, get feedback. It doesn't need to be 100% . Make sure there is product market fit and demand before you go crazy to build out. Many course creators promote a course with an email waiting list to test demand before building a product/course. That should be part of the launch product, before building anything. When you do launch, make sure you are A/B testing your sales page, and it has testimonials, and FAQs.

The product and audience may not be what you thought in the first place and that's okay. Launching a digital product takes time and is a process. The important thing is to have a feedback loop. If your sales are doing well, find out how you can do better, how you can add more value. If your product isn't selling, figure out why and work with the first initial users to be part of your rebuild process by identifying gaps in the product.