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How can you scale FM services in emerging markets?

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Facility management (FM) is the practice of coordinating and optimizing the physical environment, infrastructure, and services of an organization. It is a vital function for any business, but especially for those operating in emerging markets, where the challenges and opportunities are different from more developed regions. In this article, you will learn how you can scale FM services in emerging markets, by following these four steps:

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INDRAJEET JADHAV

PROJECT DIRECTOR,Senior Vice President, EX.TOWNSHIP PROJECT HEAD Godrej Properties , EX shappoorji,B.G.Shirke…
Malar Natarajan

Senior Executive Administrator at FSS looking for a change in administration. immediately Open to work

1 Assess the market needs

To scale FM services in emerging markets, the first step is to understand the needs and demands of your target customers. You should conduct thorough market research and analysis, considering the level of economic development, urbanization, and infrastructure quality in the market, as well as the regulatory and legal framework. Additionally, you should be aware of the cultural and social norms, preferences, and expectations of the end-users, as well as the competitive landscape. Through assessing the market needs, you can customize your FM services to meet local requirements and standards, while crafting value propositions that appeal to your customers.

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INDRAJEET JADHAV

PROJECT DIRECTOR,Senior Vice President, EX.TOWNSHIP PROJECT HEAD Godrej Properties , EX shappoorji,B.G.Shirke, Paranjape, Kohinoor
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The fill, atmosphere in office is much valued as far as today's thought professional competition is concern but facility management neeed to be explored more for it so that professionals working or coming to your facility should get fill like homely more science oriented facility. I meant to say it should contain facilities where they can be more intefes to come to the office more not uneasy to join ...As psychometric problems are increasing day by day we can provide services of counselling in facility, yoga halls , more mind peace designed facility, more open , close to nature , more sunlight in ...with this design description this profession will take that facility top of world . So with such a ideal facility will actract more customers

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Malar Natarajan

Senior Executive Administrator at FSS looking for a change in administration. immediately Open to work
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Facilities management is divided into two areas: space and infrastructure, such as planning, design, workplace, construction, lease, occupancy, maintenance, and furniture. people and organisation, such as catering, cleaning, ICT, HR, accounting, marketing, and hospitality.

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2 Adapt your service delivery

The second step to scale FM services in emerging markets is to adapt your service delivery to the market conditions and capabilities. You need to consider factors such as the availability and reliability of resources, the accessibility and connectivity of your service locations, and the environmental and social impact of your service operations. Additionally, you should take into account the technological readiness and innovation potential of the market, as well as digitalization and automation opportunities. By adapting your service delivery, you can optimize operational efficiency and effectiveness, while ensuring service quality and consistency.

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Malar Natarajan

Senior Executive Administrator at FSS looking for a change in administration. immediately Open to work
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1. Define your target audience. To start, identify and define your target audience. 2. Set clear marketing objectives. 3. Develop a comprehensive marketing strategy. 4. Implement and track your marketing activities. 5. Monitor, analyse, and optimize.

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3 Build your local presence

The third step to scale FM services in emerging markets is to build your local presence and reputation. You need to establish strong relationships with your customers, suppliers, partners, and stakeholders, and leverage their networks and insights. You also need to develop your local talent and capabilities, and empower your teams to make decisions and solve problems. Additionally, you need to communicate your brand identity and values, and demonstrate your commitment and contribution to the market development and social welfare.

By building your local presence, you can enhance your customer loyalty and satisfaction, and create a competitive advantage in the market.

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Malar Natarajan

Senior Executive Administrator at FSS looking for a change in administration. immediately Open to work
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1. Take a phased approach to understanding the opportunity afforded by new markets. 2. Step away from the generalisations. 3. Assessing new markets – 5 key considerations – ? Which markets might we look at ? What’s the macro environment like ? How does the competitive landscape affect its attractiveness ? What are the practical issues ? How do we adjust our product, service or messaging to 4. Look for leapfrog opportunities. ... 5. Remember, e-commerce is not the same everywhere. ... 6. Understand the technicalities of new markets.

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4 Monitor and improve your performance

The fourth and final step to scale FM services in emerging markets is to monitor and improve your performance. You need to collect and analyze data and feedback from your customers, employees, and partners, and measure your service outcomes and impacts. You also need to identify and address any issues or gaps in your service delivery, and implement corrective and preventive actions. Furthermore, you need to track and anticipate the market trends and changes, and innovate and adapt your services accordingly.

By monitoring and improving your performance, you can ensure your service excellence and relevance, and achieve your growth and profitability goals.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Aaron Mossman

Project Manager
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Centralizing an FM supply chain can maximize buying power. The expense of a small warehousing space can quickly be recouped by ordering larger quantities of consumables and replacement parts for common repairs. Centralizing dispatching of specialized team members can also result in long term savings. One licensed electrician, plumber, etc, may be able to serve multiple locations reducing the total staffing budget for each building.

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How can you scale FM services in emerging markets?

1

2

3

4

5

1 Assess the market needs

2 Adapt your service delivery

3 Build your local presence

4 Monitor and improve your performance

5 Here’s what else to consider

Facility Management (FM)

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How can you scale FM services in emerging markets?

1

2

3

4

5

1 Assess the market needs

2 Adapt your service delivery

3 Build your local presence

4 Monitor and improve your performance

5 Here’s what else to consider

Facility Management (FM)

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