How can you research potential employers to prepare for an interview?

Its important you do your research before an interview and know more about the company through various sources: 1. Glassdoor reviews. 2. Google reviews 3. Social media - LinkedIn, Twitter, Instagram 4. Connect and engage with current or previous employees to know insights 5. Company website

Checking the company website is one way of researching a company, however, one can stand out more for going a step further. You can check the company's socials (Linkedin, Facebook, Twitter, Instagram), Glassdoor reviews, careers website, any news about the company and also speaking to people who have worked or still working with the company. From Linkedin you can get a lot of information about the culture of the company, how they promote themselves, and also the career path of their current employees. Through the careers website, you will get an idea about the direction of the company and also the opportunities that are available. Through these small efforts, you can gauge so much on whether the company is right for you.

I always like to start with a deep dive into their online presence. Explore their website, social media profiles, and recent news. Understanding their values and recent achievements lays the foundation for a well-informed approach!

Research potential employers by exploring their official website, social media profiles, and recent news to understand their values, recent achievements, and company culture. Read employee reviews on platforms like Glassdoor for insights into work culture and potential challenges. Familiarize yourself with key leaders, products, and services to align your skills with their business needs. Check competitors and industry trends for a broader perspective. Review the financial health through annual reports. Connect with current or former employees on LinkedIn for insider insights. This comprehensive approach ensures you're well-prepared to discuss the company during the interview.

If you want information on the company, the culture they are trying to implement and their vision there is no better place to go than straight to the source. The company website will provide great information on a high level overview of the company which will be enough to get you through the interview process.

Social Media Research - Before appearing for any interview, the first step is to understand the company, people, culture and the latest technologies they are using. To gain the knowledge social media is the right platform like we have Glassdoor, LinkedIn, Instagram, indeed, Facebook and other channels. Embrace who their audience is and how the company engages their followers. You may even visit the profiles of their existing employees and add them to your network to see regular updates.

Reddit often has dedicated channels to interviewing or information on companies, would recommend looking there and quite an active community, so would likely get a quick response

Some of the best practices that job seekers can follow are: - By leveraging Glassdoor reviews. - Google reviews provide valuable insights. - Engagement with talent communities and followers on LinkedIn. - Social media marketing has seen quite a transition over the last couple of years, with brands extensively leveraging platforms like Instagram and Facebook. These platforms could also be a good tool to gauge engagement and market reputation. Solely relying on either of these platforms in not recommended.

Seeking online reviews from a potential future employer is important, but can't be your only source of information gathering. Proceed with caution. Pay attention to the employer's responses to the negative reviews if there are any. Reputable organizations often provide contextual information that may elucidate the complete narrative behind a negative review. Build a network of peers that work in your space that you find to be trustworthy. Ask them what they know and what they've heard about the company you're applying with. This will prove more reliable and beneficial for you.

Detailed examination of industry publications is a hallmark of a candidate dedicated to contributing meaningfully to the prospective employer's success. This approach distinguishes candidates, laying a foundation for informed conversations during the hiring process and showcasing dedication and foresight, qualities increasingly valued in today's competitive job market.

It is indeed key for the preparation. But to be honest, if you don't find anything to prepare yourself just ask during the interviews. That will show your interest and expertise. Only those with the right questions will get the right answers.

Do the research and see what initiatives are coming up not only with the prospective company but with the industry as a whole. Know their competitors and share with the potential employer what you feel they are doing that make them stand out. Know what they are good at and accentuate that in the interview!

Articles and industry publications are always greats sources of information about what areas a company is expecting or planning for growth. Companies often times hope to attract industry leaders with these type of publications with chances to work on the cutting edge in various fields.

A personal investment into industry-related CPD coupled with a deliberate investigation into a prospective employers business and present requirements that helps you gain greater insight into what they need right now and in the near future.

The best way to do the research about the potential employer is to network with the employees.To start with identify the talent acquisition professionals, leaders, active LinkedIn influencers of the company.Follow the steps to be prepared before an interview: 1. Send the person a message or an invitation to join your network. 2. Add a brief introduction, and wait for their response. To accomplish this, avoid generic messages and the short form.Be creative and insightful. 3.Emphasise your interest in the person and their professional background for a positive response. Do remember not to reach out to them regularly, give some time and then follow up.If no response then reach out to other people for the information simultaneously.

Whilst I believe there is no definitive check list for preparing for an interview, I would say networking is one of the most valuable and underused methods. Company websites can tell you the values, culture and aims of a business, however networking will give you the opportunity to hear from people on the ground. Find out what the day to day is like to come up with informed interview examples to share along with some insightful questions. You’ll also be showing your ability to build relationships which is key for almost any position. Try networking with: - Recruiters: ask for general tips/ advice - Your interview panel: if you don’t know their names, ask your recruiter - Leadership: what are they posting about/ what is important to them

Whether you like it or not, inside information is practically one of the best options for you to gain a comprehensive understanding of a company. Of course you can't just ask an IT guy for a Sales position that you are currently applying. Before you are approaching these people to connect, make sure to prepare your own personalized list of relevant and (in your opinion) important questions. In addition, you'll have more advantage in using this type of approach if you are still a freshgraduate (or an active student). You'd still have plenty of time to be involved in social gatherings, alumni networks, or organizations. It would help to make the networking feels more genuine and you'll boost your market knowledge in no time.

When it comes to researching a company, former and current employees are the best to connect with. They know the company in and out but do not rely on these folks only. If you hear negative reviews, confirm from other sources as well.

Reaching out to employees via LinkedIn can provide insider insights that are not available through public sources. Be respectful and concise in your approach, expressing genuine curiosity about their experiences. Information gained here can help you understand the company culture, day-to-day responsibilities of your potential role, and what the company values in its employees.

Here are a few specific questions I use to learn more about a company I am evaluating: How often are performance reviews conducted, and what is the format typically like? How does the company encourage continuous feedback and improvement?" Company Culture: "How would you describe the company's culture? What values are most important to the team, and how do they manifest in day-to-day operations?" Future Vision: "What is the company's vision for the future, and how does this role contribute to realizing that vision? Are there any upcoming projects or initiatives that align with this vision?" Professional Development: "How does the company support professional development and growth for its employees?

Ask questions that will genuinely display your interest in the organization. Additionally, questions that may also signal to your interview that you have the level of depth for the role. Asking questions that may be forward thinking, diving into details about their road maps, possibly even offer meaningful insights or suggestions, etc. People want to know you have the knowledge, the passion and the drive.

Asking questions is your opportunity to continue the conversation. When you conducted your research what stood out to you and what do you need to know about the company? In addition to you wanting to demonstrate your expertise you could also ask your interviewer questions about what’s important to you, these could be: 1. What employee networks do they have 2. How do they encourage personal development 3. Do they focus on social impact and how does this show up daily 4. What does good look like in this role and what are the expectations 5. If not mentioned already, how big is the team, how do they collaborate and help achieve the wider business goals

Preparing specific questions is a great idea. The perfect one would be asking a question to understand a company's pain point (the thing that has been causing them the most trouble). Frame the question in a way that outlines how you could help. For example: "How much of the database as been built yet? Because I have experience in building databases from the ground up." You can show your interest and value in a question. Candidates that don't ask any questions during interviews are not going to look as good as those who do.

When preparing for an interview, it's essential to remember that the process is a two-way street: you're not only being assessed for your fit with the company but also evaluating if the company and role align with your career aspirations and values. A question I used to ask if the person was a long-time employee: "Why did you choose to work here, and what's made you stay?" It gives me a peek into what they saw in the company at the start and if things have turned out the way they hoped. Before the interview, look at the company's latest news. Ask informed questions like, "I saw your team launched a new project. Can you share the challenges and its impact on the team?" This shows you're proactive and genuinely interested in the role.

I always used 6 P-approach to understand a potential employer or even to understand any offer in hand!! 1. Product 2. Presence 3.Planning 4. People 5.Purpose 6. Perception

There's a wonderful LinkedIn feature under a company's page where you can see insights such as the people in the organisation, where they live, where they studied, which skills are present and how they are distributed as well as the median employee tenure. This is gold to a candidate!

Search for the company, its leadership team, and the people interviewing you in your podcast app. There’s lots of rich content out there!

Preparing for an interview can be stressful for some. But remember that stress and pressure come from not being prepared. Know the company financials and products/services but the most critical would be the values or principles. Those items can lead you to the potential interview questions. And be sure to interweave those keywords into your examples/answers because interviewers are not perfect and need to be led there every once in a while. Don’t forget to show your excitement and enthusiasm for the role. This was taught to me back in the late 90’s in prepping candidates and it still holds true today. Good luck and be the best version of yourself!

Boom! You're stepping into the arena, your armor? Information. Dive into the company's website, it's your first battlefield. Digest their mission, culture, and latest victories (news). Next, LinkedIn - not just for stalking exes. It's a goldmine. Who are the generals? The soldiers? Understand their ranks, roles, and possibly their journey. Glassdoor, the whispering gallery. Hear the cheers and jeers of those who've battled before you. Financial filings for publicly traded companies - the treasure trove. Reveals the empire's wealth, strategy, and the dragons they're slaying or being scorched by. Arm yourself with this arsenal, and you're not just prepared, you're a force.