How can you repurpose your film content for maximum engagement?

1 Create a trailer

A trailer is a short and catchy preview of your film content that entices viewers to watch the full version. You can use a trailer to promote your film content on social media, email newsletters, or your website. A trailer should highlight the main theme, message, or story of your film content, and include a clear call to action to direct viewers to the original source. A trailer can also be repurposed into shorter teasers or snippets for different platforms and occasions.

2 Write a blog post

A blog post is a written piece of content that expands on your film content or provides additional information, insights, or perspectives. You can use a blog post to showcase your film content on your website or other platforms, and to drive traffic and engagement. A blog post should summarize the main points of your film content, provide context and background, and invite feedback and discussion. A blog post can also be repurposed into an infographic, an ebook, or a podcast.

3 Make a podcast

A podcast is an audio format of content that allows you to share your film content with listeners who prefer to consume content on the go or in the background. You can use a podcast to repurpose your film content into an interview, a commentary, a behind-the-scenes, or a Q&A session. A podcast should provide value and entertainment to your listeners, and include a clear introduction and conclusion. A podcast can also be repurposed into a video, a transcript, or a newsletter.

4 Produce a video

A video is a visual format of content that allows you to repurpose your film content into a different style, tone, or angle. You can use a video to re-edit, remix, or re-imagine your film content for different platforms, audiences, or purposes. A video should capture the attention and interest of your viewers, and include subtitles, captions, or graphics. A video can also be repurposed into a GIF, a meme, or a live stream.

5 Design an infographic

An infographic is a graphical format of content that allows you to repurpose your film content into a concise, informative, and attractive visual. You can use an infographic to summarize, illustrate, or compare your film content in a simple and clear way. An infographic should highlight the key facts, figures, or findings of your film content, and use colors, icons, and fonts that match your brand and style. An infographic can also be repurposed into a slide deck, a poster, or a flyer.

6 Share a testimonial

A testimonial is a social proof format of content that allows you to repurpose your film content into a positive feedback or endorsement from your viewers, fans, or clients. You can use a testimonial to showcase your film content on your website, social media, or portfolio, and to build trust and credibility. A testimonial should feature a genuine and specific praise or comment from your film content's audience, and include a photo, name, and title of the person giving the testimonial. A testimonial can also be repurposed into a quote, a case study, or a review.