How can you repurpose video content for Instagram, YouTube, and Facebook?

Video content repurposing is crucial for optimal engagement on platforms like Instagram, YouTube, TikTok and Facebook. Tailoring content to suit the best preferences of each audience is essential. For example, on Instagram, where image galleries thrive, prioritizing Reels for video content often yields better results. According to Social Shepherd statistics, Stories Ads shot on mobile outperform studio-shot ads 63% of the time. But the same content won’t be perform better on a different platform, and that’s where we get to know the platform we are focusing on. To effectively repurpose, consider adjusting video quality, length, and storytelling to align with the each platform and its audience.

?? Understand Platform Differences: Instagram prefers short, vertical, visually appealing videos. YouTube audiences prefer longer, horizontal, informative content. ? Repurposing Essentials: Tailor content to suit each platform's audience preferences. Adjust video quality, length, and storytelling for each platform. ?? Choose a Main Video: Aim for 10-15 minutes of detailed, informative content. ? Cut and Edit Strategically: Tailor video length and format for each platform. ?? Optimize for Each Platform: Use keywords, hashtags, and titles relevant to the platform. ? Publish and Promote Smartly: Create eye-catching graphics and teasers for cross-promotion. ?? Final Reminder: Repurposing is not reposting; give your content a fresh feel.

Efficiently repurposed video content for Instagram, YouTube, and Facebook by tailoring formats to each platform's specifications. Do what you love to watch. Edit video lengths, create engaging cover pages, and optimize captions for Instagram's concise style. For YouTube, focus on longer, detailed content, while utilizing Facebook's diverse features, such as live videos and carousel posts, for variety. All in all try to grasp attention in the initial 5-10 seconds.

I can share an example of a client testimonial we shot in 2021 and repurposed in 2024. For Instagram: Catch the essence in a 20-second snippet! LinkedIn: Dive into the journey with a concise 1-minute statement. YouTube: For a deeper exploration, enjoy the extended 2-3 minute version. Link to the full video in bio! When you tailor your content for each platform, you ensure that it resonates seamlessly and increases the shelf-life of your content.

??While it is important to know your platforms, know your audience as well. There are lots of general assumptions about how your audience prefers content on platforms. Forget about that! ??For example, Youtube users prefer informative or longer videos. A quick survey or check with your audience may reveal this is not exactly true. They may want simply entertaining or short videos.

Reverse Engineer with intention ?? No piece of content that you create should be a singular piece. In 2024, content needs scaled or you'll drive yourself crazy wasting time creating one-offs. You're smarter than that! Start with video, chop it into as many 30/60/90 second clips as possible, schedule content months in advance, and you'll find yourself looking at an effective AND scalable content bank ?? Work smarter, not harder!

1. Content repurposing calls for a relatively long, engaging video that can be broken into sub-parts for easy repurposing. 2. The video should be related to your niche and must be detailed. It should be informative or educational in nature. 3. The chosen video shall have enough content available for repurposing and must be in such a way that it can be clipped to carve out several short videos easily. 4. The chosen video shall ideally be 10-15 mins in length, from which 3-4 short videos can be clipped. 5. Make sure the main video you use for video repurposing is recorded in a way that makes it possible for clipping.

One thing I find helpful, is creating the original piece of content with intent to break it into smaller pieces. A video can be broken down into smaller segments for Linkedin or Instagram posts, while the full length video is hosted as a Linkedin Live or on Youtube. To take it one step further, you can then take that content and create blogs, podcast segments, or posts. The possibilities are endless!

??Depending on the platform, the title or the caption for the video is the first thing that your audience will see. Make sure you have an interesting yet straight-to-the-point title that hooks your viewers. Your content may be good, but the first thing they see will make all the difference to get them to start or continue watching.

The content dynamics are so complexed that it is nearly impossible to crack which video will perform the best. However, if you are confident with your content, choosing the main video will always give you the upper hand to create a repurposed video that can be used on other platforms. The best way you can ensure that the audience gauges with your video is that you create super catchy first 3 to 5 seconds of the video - that's where the attention will be grabbed. The title and caption are all past stories now!

Clipping and editing existing videos is a great way to get more video content. You can break a longer video into tons of small bite sized pieces of content that will work well for other platforms.

Cutting down longer videos into teaser/trailer styled reels/shorts is a good idea, since longer videos are not promotable on insta etc.

When working with multiple platforms, remember to maintain a consistent look and feel across all of them to build brand recognition. Also, think about which filters, overlays, and graphics are appropriate for each platform.

Vertical videos between 3-7 minutes are currently working best on Facebook if you want to be monetized. But if you're not worried about monetization, than shorter will work well. If you're starting from a landscape 16x9 video, you'll have to do jump cuts or transitions to select the highlights.

Editing the video is an art. For IG, you can cut your main video to repurpose it into shorter vertical or square formats of 15–60 secs and post as reels. You can use tools like veed.io, Canva, Kinemaster, and in-Shot to edit, add supers or captions, animations, filters, stickers, and superimpose music/voices. Don't forget to use thumbnail! For YT the best-performing clips are under 15 sec, so make sure to clip them accordingly. Don't exceed 30 sec for shorts. Make sure to use thumbnail, add related videos (as card, and end-screen cards is not available for shorts) For FB, you can cut it into 2-3 mins videos, use horizontal and 1:1 formats. Use captions, proper title, hashtags and CTAs, to increase video views.

Addressing your optimization strategy to the characteristics of platforms like YouTube, Facebook, or Instagram involves viewing habits, trends, and engagement patterns specific to each platform. Craft your titles and descriptions with the user experience in mind, ensuring they're in sync with the expectations of the platform's audience. You can also leverage the native features provided by each platform, such as Facebook's auto-play or YouTube's end screens, to enhance user engagement. Respond to comments, participate in discussions, and use platform-specific engagement features.

Optimising your videos appropriately for different social media platforms can really change the game for you. Start with the long form content and then cut it down and compile the clips to create suitable outputs for audiences at different platforms. While you can beat around the bush for a long duration video, try to be on point with the short duration videos to attract the relevant audience effectively. Lastly, make sure to draw audiences from one platform to the other by creating a suspense and generating interest for them to check out your work on all the platforms.

Quality is the number one thing that works when it comes to video content. Your reach would be unimaginable if your content quality was good and you optimized your video as per good social SEO practices. So, how do you optimize your social video? Follow the steps: 1. Research to find out trending topics & keywords. Use Google Trends & keyword planner. 2. Access Insta, FB & YT analytics to understand what content resonates the most with your audience. 3. Use relevant hashtags & tags 4. Use keywords in the video title, description, hashtags, & tags. 5. Use relevant hooks in the first 3 seconds of the video 6. Organize into playlists & series. 7. Add video topics on IG & Fb 8. Use thumbnail 9. Focus on quality content and engagement.

For YouTube, keywords and tags don't matter, but titles are key. Match them with scroll-stopping thumbnails. This sentence "You can use tools like Google Keyword Planner, YouTube Analytics, or Facebook Insights to research and analyze the best keywords and hashtags for your video content" is entirely outdated.

Repurposing video content, or adapting existing videos for different platforms, allows you to reach a wider audience without creating new content. It is important to optimize the videos for each platform's specific requirements and preferences, such as video length and visuals. This not only saves time and resources but also helps in maintaining a consistent brand image. By doing so, you can reach different demographics and avoid technical difficulties for a seamless viewing experience.

I'm not a fan of sharing most videos to other social media, like YouTube to X. However embedding YouTube videos in your blog, or even in a LinkedIn post, can get you surprising traffic from being more indexed on Google.

The biggest thing to understand BEFORE publishing your video is this: Repurposing is NOT the same as Reposting. This new video NEEDS to have the same message as the original but a different feel, new visuals, updated captions, etc. And once you do that use other medians to distribute teasers about the video like emails, blogs, articles etc!

If you can, do manual transcription of your videos. This can help in two ways. 1) You can burn in the captions on the video, which helps you get longer views on platforms where people are watching on mute. And uploading these captions where possible can help get you indexed in Google, and help people who speak other languages understand the videos. Also the transcriptions can be turned into blog posts or status updates.

1. Cross-promote by sharing video snippets to drive traffic between channels. 2. Utilize platform-specific features like Instagram and Facebook Stories for engaging content. 3. Create short previews to encourage viewers to check out full videos on different platforms. 4. Use Stories for behind-the-scenes glimpses or exclusive content with a 24-hour lifespan. 5. Monitor analytics on each platform to understand audience preferences and behaviors. 6. Analyze metrics like views, engagement, and demographics for insights. 7. Adapt your content strategy based on data to optimize impact and audience satisfaction.

1) Go the opposite way than some suggest -> video transcript to a blog post. Use AI to help create H2 and H3 headings to make it flow visually. AI can help trim and, if needed, rewrite for better reading experience and comprehension. 2) Post the audio to a Podcast. Use full length or just the most relevant shorter sections.

You can also repurpose your website and blog content to video content. Check the SERPs and see if a video result is coming for the query and from there repurpose your long form blog to a 30-40 second video and you can embed it to your website and optimize it on platforms like YouTube or TikTok. I did that for an e-commerce client by turning a 2000 word article into 30 second TikTok video and this helped us to have a wider reach.