How can you repurpose old blog posts to keep them relevant and valuable?

1 Update the content

The first step to repurpose old blog posts is to update the content. This means checking if the information, data, facts, and opinions in your posts are still accurate, current, and relevant. You may need to add, delete, or edit some parts of your posts to reflect the changes in your industry, niche, or perspective. You may also want to update the images, videos, links, and other media elements to make sure they are working and appealing. Updating the content can help you maintain your credibility, improve your user experience, and avoid outdated or misleading information.

2 Optimize the keywords

The second step to repurpose old blog posts is to optimize the keywords. This means researching and using the most relevant and effective keywords for your topic, audience, and goals. You may need to change, add, or remove some keywords in your posts to match the current search trends, intent, and volume. You may also want to optimize the title, meta description, headings, and URL of your posts to make them more SEO-friendly and catchy. Optimizing the keywords can help you rank higher on search engines, attract more organic traffic, and increase your visibility.

3 Change the format

The third step to repurpose old blog posts is to change the format. This means transforming your written content into different types of media that can appeal to different preferences, platforms, and purposes. You may turn your blog posts into podcasts, videos, infographics, slideshows, ebooks, newsletters, or social media posts. You may also use snippets, quotes, summaries, or teasers from your blog posts to create micro-content that can generate interest and engagement. Changing the format can help you reach new audiences, diversify your content, and extend your reach.

4 Combine related posts

The fourth step to repurpose old blog posts is to combine related posts. This means merging two or more blog posts that have a common theme, topic, or goal into one comprehensive and cohesive piece of content. You may create a series, a guide, a case study, or a roundup from your related blog posts. You may also link to your other blog posts within your content to create a network of interrelated resources. Combining related posts can help you provide more value, depth, and context to your readers and yourself.

5 Republish or reshare

The fifth step to repurpose old blog posts is to republish or reshare them. This means making your updated, optimized, reformatted, or combined blog posts visible and accessible to your audience again. You may republish your blog posts on your own website or on other platforms like Medium, LinkedIn, or Quora. You may also reshare your blog posts on your social media channels, email list, or online communities. Republishing or resharing your blog posts can help you boost your traffic, engagement, and conversions.

6 Track and measure

The sixth and final step to repurpose old blog posts is to track and measure the results. This means using tools and metrics to monitor and analyze the performance and impact of your repurposed blog posts. You may track and measure the views, clicks, shares, comments, leads, sales, or other indicators of your repurposed blog posts. You may also compare and contrast the results of your original and repurposed blog posts to see what works and what doesn't. Tracking and measuring the results can help you improve your strategy, learn from your mistakes, and celebrate your successes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?