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How can you repurpose existing content for social media while maintaining quality?

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If you have a personal brand, you know how important it is to create and share valuable content on social media. But creating original content for every platform can be time-consuming and exhausting. How can you repurpose existing content for social media while maintaining quality? In this article, you will learn some tips and tools to help you turn your blog posts, podcasts, videos, or ebooks into engaging and relevant social media posts.

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Chipra Singh

I Give Words to Your Story | Personal Branding Strategist | Ghostwriter | Script & Content Writer for Founders, C-Suite…
Darshak Rana

?? Follow for daily frameworks on high-performance living, and productivity
Emma Matthies

Content Writer | Storyteller | SEO

1 Why repurpose content?

Repurposing content is not just a way to save time and energy; it is also a great way to reach more people, boost visibility, and reinforce your message. Adapting to different formats and preferences of your audience, optimizing for different platforms and algorithms, and reinforcing authority and credibility are all benefits of repurposing content. You can cater to different learning styles, tailor your content to fit the specific requirements of each platform, showcase your expertise on a topic, and build trust with your audience. Repurposing content also increases the chances of your content being consumed and shared, boosts reach and engagement, increases brand awareness and recall.

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Emma Matthies

Content Writer | Storyteller | SEO
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Social media is all about personality and I've found that content written for a blog doesn't always translate perfectly. When I repurpose content for social media, I try to add in a personal story related to the topic. The personalization and relateability helps someone scrolling grasp the point quickly and easily.

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Chipra Singh

I Give Words to Your Story | Personal Branding Strategist | Ghostwriter | Script & Content Writer for Founders, C-Suite Executives ,Coaches & Creators.
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Repurposing your content is using your content, and formatting it differently, and using it again to expand its reach and visibility. It is an excellent way to never run out of ideas and reach a wider audience. Many top creators use repurposing to make their content more accessible to their audience. You can always repurpose your content across different platforms for eg converting video content into text-based content for LinkedIn. Using short-form content and expanding it to along form content.

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2 How to choose content to repurpose?

When selecting content to repurpose, you should look for content that is evergreen, relevant, and valuable for your audience. Analyzing performance metrics such as traffic, engagement, conversions, or other metrics can give you an indication of which content resonates with your audience. Additionally, listening to your audience's feedback can show you which content provides value and solves a problem for them. Lastly, consider your goals and objectives for the content and what action you want your audience to take after consuming it, as this will help you determine the best format and platform to repurpose it.

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Chipra Singh

I Give Words to Your Story | Personal Branding Strategist | Ghostwriter | Script & Content Writer for Founders, C-Suite Executives ,Coaches & Creators.
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Certain points to consider while repurposing your content. - Choose an evergreen topic, - Always repurpose your best-performing content. - Consider your feedback on original content and then choose it for repurposing based on your audience. - You can also use your best comments to repurpose.

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3 How to repurpose content for social media?

Once you have chosen the content to repurpose, deciding how to adapt it for social media requires careful consideration. As a general tip, break down your content into smaller pieces, such as headlines, subheadings, quotes, statistics, or key points. Additionally, adding visuals and multimedia elements can make your content more appealing and engaging. Furthermore, leveraging the features and tools each social media platform offers can help repurpose your content. Finally, adding value and context to your content can provide additional information, insights, tips, or resources that are relevant and useful for your audience. For example, you can update your content with new data or link to other sources that support it.

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Chipra Singh

I Give Words to Your Story | Personal Branding Strategist | Ghostwriter | Script & Content Writer for Founders, C-Suite Executives ,Coaches & Creators.
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Repurposing is an art, make sure to use visuals, facts, numbers, and statistics while repurposing. You can also play with your hooks and change the style of formatting. Text-based content can be converted into carousels or videos and vice versa. Make sure to add extra value while repurposing your content, just don't copy paste the original content.

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4 How to maintain quality when repurposing content?

Repurposing content doesn't just mean copying and pasting, it also means transforming and optimizing your content to fit the purpose, format, and audience of each platform. To maintain quality, you need to be consistent with your brand voice and message across different platforms. You should also respect your audience's time and attention by avoiding spamming or being too promotional or salesy. Additionally, you should be creative and original by adding your own perspective, opinion, or experience to make your content unique and authentic.

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Darshak Rana

?? Follow for daily frameworks on high-performance living, and productivity
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Steal my approach for FREE: 1. Identify the Core Message: Look at your existing content. What's the main point? Boil it down to a simple, clear idea. 2. Turn a single piece into multiple smaller posts. For example, from one blog post, you can create several quote graphics, a short video, and a few key point posts. 3. Each social media platform has its own vibe. Adapt your content accordingly. Instagram loves visuals, LinkedIn values professional insights, and Twitter is all about brevity. 4. Ask questions, seek opinions. Turn a statement into a conversation starter. 5. Reuse with a Fresh Twist. Add new examples, a recent update, or a different perspective to keep it fresh.

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Chipra Singh

I Give Words to Your Story | Personal Branding Strategist | Ghostwriter | Script & Content Writer for Founders, C-Suite Executives ,Coaches & Creators.
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You can't copy-paste your existing content and call it repurposing. Analyze your content and add some new flavors to it, it could be adding a new hook or changing the style of formatting. It could also be converting your text-based content to video. Try to be innovative and make changes based on comments received on your original post.

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5 How to measure the results of repurposing content?

Repurposing content can help you increase your reach, engagement, authority, and conversions. To measure the results of repurposing content, you can use analytics and tools provided by each social media platform or third-party applications to track impressions, views, clicks, likes, comments, shares, saves, or followers. Additionally, tracking codes and links such as Google Analytics, UTM codes, or bitly links can be used to measure sessions, bounce rate, time on page, or conversions. Finally, feedback and surveys such as comments, reviews, testimonials, polls or questionnaires can be utilized to measure metrics such as satisfaction, loyalty, trust or recommendations.

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Chipra Singh

I Give Words to Your Story | Personal Branding Strategist | Ghostwriter | Script & Content Writer for Founders, C-Suite Executives ,Coaches & Creators.
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Always study your metrics after repurposing. Use your analytics to track your post. Always identify the goal of your post: to generate leads or grow your followers. The best metric to check the results is shares or leads generated after posting. Every week study your analytics and tweak your content pillars according to that.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you repurpose existing content for social media while maintaining quality?

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1 Why repurpose content?

2 How to choose content to repurpose?

3 How to repurpose content for social media?

4 How to maintain quality when repurposing content?

5 How to measure the results of repurposing content?

6 Here’s what else to consider

Personal Branding

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How can you repurpose existing content for social media while maintaining quality?

1

2

3

4

5

6

1 Why repurpose content?

2 How to choose content to repurpose?

3 How to repurpose content for social media?

4 How to maintain quality when repurposing content?

5 How to measure the results of repurposing content?

6 Here’s what else to consider

Personal Branding

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