How can you repurpose content across channels for your writing portfolio?

It's very important to know why you're re-purposing. Repurposing with the intent of making your content available for (and relevant to) your audience on another platform, will help you repurpose effectively. For instance, repurposing a blog post into a carousel post is a brilliant way of summarizing a 1000 word post for website visitors, into a post that suits the Instagram kind of audience.

Before you repurpose content, consider a very important concept. This concept is missing from many content courses and tutorials. How will the new content multiply your results? If you only repurpose with the idea of doing less work, you’ll not gain all the benefits. But if you are strategic about it, you will have leverage and you will attract more readers. The first step is to discover the core premise that binds all your content. Why? Because that’s the main reason why people read your stuff. It’s the foundation of everything else. In essence, the repurposed content should extend that premise. As such, it will retain its power to attract new readers. And you will make more money.

Content repurposing is a game changer when it comes to teaching or mentoring your people. When the content shows similarity and a hint of reminiscence, human mind tend to recollect past information and relate to it. It is proved to be quite helpful while forming a community. The repurposed content tend to last for prolonged periods.

Start by identifying your core pieces and breaking them down into smaller, platform-specific formats. Adapt your tone and style to suit each platform while maintaining consistency in your message and tailoring each piece to the platform's unique characteristics and audience preferences, ensuring your repurposed content comes across as native and valuable in its new context.

Even though social media platforms are for educational, entertainment and communication purposes, people visit different social media platforms for different reasons. Understanding what purposes each platform serves a large audience helps you tailor your content to fit in that purpose.

There are people who prefer watching videos over reading a blogpost, just like there are people who would choose an article over a podcast any day any time. So, you would need to repurpose your content so as to not only cater for all these preferences, but also show your flexibility and increase your visibility.

Repurposing your content will help you to evaluate your content marketing. You become diversified and it leads to having access to different people from different platforms who are ready to learn seek solutions and gain value. It also makes you unique. Your content comes in new shapes and different styles of expressing your expertise. And it also increases the attraction of more readers and followers.

Content repurposing saves time and energy. It allows creators to give the same message in a different perspective making it easy for their audience to understand.

Repurposing content is useful for a few reasons: 1. Different formats appeal to different learners. One customer may get your message with one format while another will get it with a different one. 2. It reinforces the concepts in new and refreshing ways. No one wants to see the same things over and over. That can be boring and cause customers to lose interest. 3. You supercharge your creativity. You need to be creative with the different ways you plan to present your info.

As for me, the one and most important reason is that it's a time saver. I usually write an article for Medium and then write a post about the same article for LinkedIn. In this way, I save a lot of time. I don't have to write separately for both platforms. ?

You can choose content to repurpose by understanding what's going to be valuable and beneficial to your target market. You don't want to focus on only you and what you can deliver--instead, focus on how your content and delivery methods can be the most helpful to the people who you'd like to serve. They'll see your value and continuously follow you for more and more content.

When I repurpose content I choose from blog posts that are evergreen or have more engagement. So far my most popular ones are Bible studies that show how God's Word can be applied in practical ways to achieve specific goals today. The sky is the limit when it comes to repurposing. I can: * Give a tip of the day with one sentence from the post. * Use a Bible verse for encouragement. * Highlight a product that gives more value. * Create an activity worksheet as a free download. * Make a short video solving a problem for clients. You just need to know how your content can fulfill a desire or answer a pain point and determine how you want to address that need or frustration.

Start with your winners. Dive into your content's analytics. Look for those hidden gems that sparked conversations, drove clicks, or had people coming back for more. That's your gold mine. Evergreen topics? Even better. They’re your oldies but goodies that still grab attention. Think of them as your content's greatest hits album - timeless and ready for a remix. Now, think format flexibility. Can it morph into a snappy infographic, a bite-sized video, or a podcast episode? If yes, you've got your repurposing candidate. Keep it simple, impactful, and tailored for its new stage. Remember, repurposing isn't just about reaching more eyes. It's about making your best work work harder for you.

Select content that has performed well or has timeless value. Evergreen content, such as comprehensive guides or in-depth articles, is ideal for repurposing. Consider the platform's requirements – what works well on a blog might need adjustment for social media or vice versa.

Look for content that interests you and matches your audience's preferences. Choose evergreen topics that remain relevant over time. Consider content that performed well in the past, such as popular blog posts or videos. Pick content that can be easily updated or repackaged for a new format. Select content with the potential for different angles or perspectives. Prioritize content that aligns with your brand's message and goals.

Key is to be clear on what you are looking to communicate. The message, story, angle, thread, whatever you want to call it. Whether it is a fresh content piece or an evergreen one. With the evergreen content being repurposed, refresh/update it before determing what it will look like on the different channels.

Every distribution channel has its own rules for success. A successful LinkedIn post won’t be the same as a successful blog post or a successful video. Here are the steps for successful repurposing: - audit your channels for your repurposing goals - identify a good story for each channel - outline a production strategy for each channel - create the repurposed pieces If you plan your repurposing strategy this way, you’ll get more mileage out of each repurposed piece.

The first thing I do when deciding how to repurpose content across channels effectively is to identify my original content's core message. Then, I'll adapt it to suit the format or audience of each platform. For example, turning a blog post into an engaging infographics for social media, detailing guides into bite-sized tips for Twitter, or webinar content into a series of YouTube tutorials. I like using snippets of articles as LinkedIn posts to spark discussions. Convert customer testimonials into Instagram stories. Ensure each piece is optimized for the channel it’s on considering length hashtags, and visuals. This approach expands your reach and reinforces your message across different touchpoints, maximizing your content’s impact.

Before hitting the repurpose button, take a moment to inject a dose of freshness into your content. It’s not just about adjusting for different platforms; it’s about reinvigorating the core message. Ask yourself: What has changed since I first created this? Whether it’s a new trend, a recent statistic, or a personal anecdote, adding that new sparkle can transform your repurposed content from good to unforgettable. The goal is not just to reach more eyes, but to touch more hearts and minds. Make each piece feel like it’s been created for the here and now, even if its roots stretch back. Short, sweet, and updated - that's the secret sauce for repurposing content with impact.

The best ways to repurpose content is to have an understanding of how your target market views and values content on different platforms. For instance, we know that Instagram, TikTok, and other platforms favor reels and video content. We also know that Facebook favors posts with short text using a fun background. And, we know that LinkedIn favors short videos, short 150-200 word posts with pictures, etc.

It's important to showcase repurposed content to your target market by ensuring that your market knows the first place to find you. Think of this like a bubble chart. You have your main content piece (i.e., blog post, podcast episode, etc.), and from there, more bubbles appear with that same content (written differently for each individual platform). This way, you'll have an effective way to reach a multitude of individuals and/or companies (depending on whether or not your business is B2B or B2C, or a combination).

When showcasing your repurposed content, think "less is more". A cluttered portfolio overwhelms. A curated one impresses. Select only your strongest pieces across formats - those that truly represent your versatility and depth. This isn't just about showing you're active. It's about showcasing your best self. Your portfolio is your pitch to the world. Make it count by keeping it fresh, focused, and reflective of your unique voice. And always, always tailor it to the audience you aim to captivate. This strategic simplicity is your secret weapon in standing out

Create a dedicated section in your writing portfolio showcasing examples of how you've repurposed content across channels. Provide context for each piece, explaining the original source and the specific adjustments made for different platforms. This not only demonstrates your versatility but also highlights your ability to adapt content for diverse audiences.

To showcase your repurposed content, create a portfolio or gallery on your website. Share before-and-after photos or videos to demonstrate the transformation of your content. Write blog posts or social media updates explaining the process behind repurposing. Highlight the benefits and value of repurposed content for your audience. Engage with your followers by asking for feedback or suggestions on future repurposed projects. Collaborate with other creators or businesses to showcase your repurposed content on different platforms or events.

Utilize as funcionalidades de compartilhamento e promo??o oferecidas por cada plataforma, como postagens, anúncios patrocinados, e-mails e newsletters. Além disso, promova o conteúdo em suas redes sociais e envolva seu público-alvo por meio de convites para comentários, perguntas e discuss?es relacionadas ao conteúdo.

Re-purposing work is the bread and butter of a lot of creative work. A recent example includes Billy Joel's "Turn the Lights Back On" which was written in bits and pieces years ago and needed another voice to bring it to life. Sometimes an old piece of writing just needs to be aired, or heard by someone else to give it a new lease of life.

As a content writer I have made it a habit to save my written content in specific doc files. That way I have an organized content library at my fingertips. I have been frequently surprised by finding valuable price of content I had written years ago which I can then repurpose and use as new. Blogs can be shortened to become LinkedIn posts.turned into audio files or made into videos for FB and Insta. Short snippets can be used on Twitter.

Audience preferences: Tailor your repurposed content to suit the preferences and behaviors of each platform's audience. SEO optimization: Adjust headlines, keywords, and formatting to optimize repurposed content for search engines. Consistency: Maintain consistency in messaging and branding across all repurposed content to reinforce your personal or professional brand.

One thing I think people forget with building a brand with content, remember the power of emotional connection. Beyond just informing, your content should resonate on a personal level, making your audience feel seen and understood. Utilize storytelling to weave your brand’s values and mission into every piece, creating a narrative that aligns with your audience's aspirations and challenges. Also, don’t overlook the importance of consistency across all platforms, ensuring a cohesive brand voice and identity. This consistency helps in building trust and recognition, turning casual viewers into loyal followers. Engage actively with your audience, inviting feedback and conversations to foster a community around your brand.

Consider soliciting feedback on your repurposed content from your audience or peers. Analyze the performance of repurposed content through platform-specific analytics to understand what resonates with each audience. Stay informed about emerging trends in content consumption and adjust your repurposing strategy accordingly. Lastly, be mindful of copyright and usage rights when repurposing content, ensuring compliance and ethical practices in your writing portfolio.