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How can you proofread web content with complex data visualizations?

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Proofreading web content with complex data visualizations can be challenging. You need to check not only the text, but also the accuracy, clarity, and accessibility of the data and the graphics. Here are some tips to help you proofread web content with complex data visualizations effectively.

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1 Understand the data

Before you start proofreading, you need to understand the data and the message behind the visualization. What is the purpose, audience, and context of the data? How is the data collected, processed, and analyzed? What are the main insights, trends, or patterns that the visualization reveals? You need to have a clear idea of what the data means and how it relates to the text.

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Courtney Woods

Visonary Leader of PC Media Techs Website and Promotional Design Agency and Creative Mastermind of the Tech Queen Shop
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Creating what I like to call 'Digital Visuals' help to communicate your message visually. Start by finding a few good elements or images that relate to the text or data. DM me for extra help.

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Alex Hopley

Head of Communications @ The National Youth Orchestra
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You should ask the agency or in-house team that collected the data to provide an executive summary which includes concise bullet points on the key takeaways of the data set you're writing about. If you collated this data yourself, you should organize it and create your own executive summary to work from.

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2 Check the accuracy

The next step is to check the accuracy of the data and the visualization. You need to verify that the data is correct, consistent, and up-to-date. You also need to check that the visualization matches the data and does not distort, mislead, or confuse the reader. You can use tools like Excel, Google Sheets, or online calculators to cross-check the data and the calculations. You can also use tools like Datawrapper, Tableau, or Canva to create or edit the visualization.

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Courtney Woods

Visonary Leader of PC Media Techs Website and Promotional Design Agency and Creative Mastermind of the Tech Queen Shop
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Canva is a really good easy go to design platform for collaboration, creating on the go and quick edits. Its amoung the most popular online design platforms and app. DM me for extra help.

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3 Check the clarity

The clarity of the data and the visualization depends on how well they communicate the message and the meaning. You need to check that the text and the visualization complement each other and do not contradict or repeat each other. You also need to check that the visualization uses appropriate colors, fonts, labels, legends, scales, and formats to convey the data effectively. You can use tools like ColorBrewer, FontPair, or Charticulator to improve the design and readability of the visualization.

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Courtney Woods

Visonary Leader of PC Media Techs Website and Promotional Design Agency and Creative Mastermind of the Tech Queen Shop
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Visual communication should look simple once the design is finished, but it does take some thought and creativity. Check out the Unleash Creativity Video Library for extra help and step by step tutorials at techqueenshop.com

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4 Check the accessibility

The accessibility of the data and the visualization refers to how easy they are to access, understand, and use by different types of readers. You need to check that the text and the visualization are accessible to people with visual, cognitive, or technical limitations. You also need to check that the visualization is responsive, interactive, and compatible with different devices and browsers. You can use tools like WebAIM, WAVE, or Lighthouse to test and improve the accessibility of the web content.

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5 Get feedback

The final step is to get feedback from other people who can review your web content with complex data visualizations. You can ask them to give you constructive comments on the data, the visualization, and the text. You can also ask them to test the functionality, usability, and appeal of the web content. You can use tools like Google Forms, SurveyMonkey, or UserTesting to collect and analyze feedback.

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Sunitha Mukherjee

Sustainability Practioner | Technical Communication | Electronics Product Design | Terra.do & OPFA Fellow
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In my experience, seeking feedback is the best way to gauge your articulation skills. As we create content continuously, we may miss the objective and effectiveness of our content. I have asked for feedback from diverse audiences to check if my content has met its purpose. This has improved my content reach drastically.

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6 Revise and refine

Based on the feedback, you can revise and refine your web content with complex data visualizations. You can make changes to the data, the visualization, or the text to improve their accuracy, clarity, accessibility, or impact. You can also use tools like Grammarly, Hemingway, or ProWritingAid to proofread and polish your text. You can also use tools like Squoosh, TinyPNG, or Kraken to optimize and compress your images.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you proofread web content with complex data visualizations?

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1 Understand the data

2 Check the accuracy

3 Check the clarity

4 Check the accessibility

5 Get feedback

6 Revise and refine

7 Here’s what else to consider

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