How can you promote your podcast on Instagram?

Give permission to people who make reels out of other's Podcast episodes. This will help your Podcast to get more visibility.

To boost your podcast's visibility on Instagram and other short-form content platforms like Facebook and LinkedIn, create engaging short clips or highlights from your long-format episodes to capture audience attention and generate traction.

Absolutely YES. Use Instagram in these three ways to promote your podcast... 1) Create short clips from your podcast to share in the form of reels (these should be no longer than 60 seconds to keep retention). 2) Share behind the scenes content: people love to see what goes on to make the podcast happen - share your set up, your planning process, or BTS photos to gain interest. 3) Share aspects of your professional & personal journey: it's almost guarenteed that your community of listeners will be interested in other aspects of your life. Don't shy away from sharing these details, especially on Instagram! It will help you build authenticty and connection.

Having an Instagram account for your podcast can help you expand your world beyond the podcast. You can interact with your fans/listeners and gain more along the way. Create fun posts and reels like quotes, and also prompt your audience to comment by asking them their favorite episodes so far and more.

I create a reel of the upcoming episode on Instagram and share the link on other platforms such as Facebook. I connect my Instagram account to my facebook account so all the updates are available to audience

There is a BIG opportunity on Instagram when it comes to reels, leverage them! Also, make sure to keep the first line of your reel short but impactful, so that it stops the scroll and people can read it easily.

Utiliza plataformas como Headliner para crear recursos de forma automática con cada nueva publicación de tu podcast. Comparte momentos de oro de tus capítulos. Esos momentos que pienses que han sido más épicos o atractivos para que tu audiencia quiera escuchar el capítulo completo. El vídeo muestra quién es la persona que hay detrás del podcast. Es una buena carta de presentación inicial. Puedes también resumir en 60 segundos tu vídeo y hacer un vídeo para compartir o también puedes crear carruseles con el índice, highlights o estructura de tu podcast.Tu podcast e Instagram funcionan como una buena relación. Y no te olvides de TikTok

Leveraging Instagram to share your podcast episodes means mastering the art of the snippet. In a platform teeming with visual and quick content, short, captivating clips and audiograms become your best friends. These bite-sized previews—be it an intriguing quote, a heated debate moment, or a hilarious blooper—can instantly grab attention and spark curiosity. Remember, while Instagram teases the appetizer, platforms like YouTube are there to serve the main course. Use captions wisely to encapsulate your episode's essence, sprinkle in relevant hashtags for discoverability, and don’t forget to tag guests or related accounts to widen your reach.

Audience engagement is fun to do. It helps you connect with them and understand more of their listening habits and likes when it comes to your podcast. Creating polls, personality quizzes, prompts and shoutout posts can get them excited for you always beyond your podcast. Invite them to join your podcast world and keep the interactivity going.

Interactúa con tu audiencia. Pregúntales acerca de nuevas temáticas, capítulos o sugerencias para tus nuevos capítulos. Puedes también preguntarles acerca de su opinión sobre tu podcast. Que se sientan parte activa en tu canal es importante. No es tu podcast, es el podcast que ellos escuchan. Puedes recoger testimonios, opiniones o cualquier cosa a través de audios e incluirlos dentro de tus capítulos. Pueden ser audios que recibas por WhatsApp. Cualquier smartphone graba audio con calidad.

O recurso de collab é um dos mais incríveis que a META criou para produtores de conteúdo conseguirem um melhor alcance e mais engajamento. No caso do Podcast você pode combinar com os participantes, hosts e estúdio, o envio de um "convite" sobre o post de divulga??o do episódio, para que ele atinja o público de todos os envolvidos, o que lhe garante a promo??o integral no caso de alguém se esquecer de postar por conta própria. Mas aten??o: n?o envie o convite para collab de surpresa. é de bom tom que seja um combinado prévio para n?o pegar as pessoas de surpresa, uma vez que elas já podem ter uma programa??o definida de postagem e com isso se sentirem pressionadas ao aceite - o que pode tirar credibilidade de você e de seu produto.

Collaborating with other podcasters is key because both of your audience already like consuming podcast content (because you're both podcasters), and you're both most likely aligned (which would be why you did the podcast in the first place). So both your audiences are likely to consume the other person's content too. Resulting in a boost in engagement and an injection of new engaged followers!

Colabora a través del Guestpodcast. De igual forma que existe el guestpost para los blogs, invita a profesionales y personas a tu podcast o ve a otros podcast para que os enriquezcáis descubriendo uno a la audiencia del otro. Plataformas como LinkedIn, YouTube, Meta o Twitch os permiten hacer lives y generar un nuevo contenido más con un solo esfuerzo. Esto es que con la grabación de tu podcast tienes además un videopodcast y un streaming

Organic can only take you so far, Instagram is becoming more and more of a pay-to-win platform as time progresses, take advantage of that! Instagram rewards those who use ads! Using ads can be relatively inexpensive too, you can use your ad spend to boost posts for ￡10 a week to expose your content to a whole new audience??

Instagram has become an ADS platform. Nowadays is almost impossible to reach to many users in an organic way. So, the main part of your strategy for using Instagram for promoting your podcast is ads. The positive part is IG ads are cheaper than most other platforms, and you can filter quite well who are your ads prospects. But, if you don't want to do ads, I would recommend you think twice before applying time, energy and resources in Instagram.

A crucial aspect in today's context is the incorporation of short, vertical video formats featuring highlights and key statements within podcasts. To enhance accessibility, it is essential to explicitly mention the episode either consistently throughout or, at the very least, at the conclusion of these clips. This ensures that people can easily identify and locate the entire episode if they wish to explore it further.

El podcast es un formato, e Igual Instagram una plataforma. Si no difundes tus nuevos episodios nadie los va a descubrir. Las redes sociales son fundamentales para que logres tu objetivo de alcance.

Forget the usual polished, picture-perfect posts. Instead, dive into the raw, unfiltered side of your podcast. Share behind-the-scenes peeks, bloopers, or even snippets of controversial opinions from your episodes. The idea is to create content that sparks conversations and debates, not just passive scrolling. Use Instagram Stories to ask provocative questions related to your podcast themes, inviting direct engagement.