How can you prioritize your social media content for your personal brand goals?

Prioritize your social media content for personal brand goals: Here is SCPEM formula for Branding: ? S - Set clear objectives: Define what you want to achieve. ? C - Create relevant content: Align posts with your brand identity. ? P - Plan consistent posting: Maintain a regular schedule. ? E - Engage with your audience: Foster meaningful interactions. ? M - Measure performance: Analyze metrics to refine your strategy.

First, establish what you want to be known for. Which topics relate to what you do and who you are. The problems you solve or solution you provide to your clients. Then establish the hashtags, key words and phrases related to those topics. Check how popular the hashtags are, is there enough of a following for you to be visible to a decent size audience and not too many that your content is lost in the noise. Update your profile with these key words so you are find when these topics are searched for. And use the topics as your content anchor and base your content plan off them - it’ll make it easier for you to create when you do so with purpose, based on what you do, the solution you provide or the values you care about.

Setting clear, measurable goals for what you want to achieve with your personal brand is crucial. Whether it's establishing thought leadership, driving website traffic, or increasing engagement, your goals should dictate the type of content you prioritize. For example, to establish thought leadership, we prioritized sharing original articles and insights on industry trends, which positioned us as experts in our field.

- Know your brand's voice well. - Focus on audience's interests foremost. - Experiment with diverse content formats. - Consistency matters, but don't overdo. - Engage actively with your followers. - Analyze and adjust strategies regularly.

To prioritize your social media content for personal brand goals, start by clearly defining your objectives -Understand your target audience and tailor your content to resonate with their preferences -Diversify your content types to keep it engaging, including text, images, videos, and infographics. -Regularly analyze social media metrics to identify high-performing content and adjust your strategy accordingly -Share authentic stories that showcase your journey, values, and expertise to connect with your audience on a deeper level

Choosing the right social media platform is key to amplifying your personal brand. It's not just about being everywhere; it's about being where it matters. Ask where do they spend their time? LinkedIn is great for professional insights, while Instagram shines for visual storytelling. Then, align with your strengths. Next, think of quality over quantity- it's better to be impactful on one platform than mediocre on many. Focus where you can add the most value. Lastly, keep up with platform trends and algorithm changes. They can greatly affect your strategy. It’s about finding the right fit for you and your audience.

Prioritizing your social media content for your personal brand goals involves several key steps: -Define Your Goals -Know Your Audience -Content Strategy -Consistency -Quality Over Quantity -Engagement -Analytics and Iteration

1. Understand where you stand as a brand - are you starting off, have a little influence on your closer circle, have a good following already? Because your goals are influenced by it 2. Understand you goals- usually your goals keep changing over the period Be known -> build a strong community -> monetise 3. Optimise you content and engagement strategy accordingly 4. Track the right metrics and adjust your strategies accordingly

Las redes sociales son solo una forma de promocionar tu marca personal pero existen otras como: - Eventos online y presenciales. - Tu página web. - Podcasts. - Talleres presenciales. - Trabajos presenciales. - Entrevistas presenciales y online. - Televisión. - Radio. Está claro que si eliges una red social para promocionar tu marca (además de otros lugares) tienes que pensar en si ahí está tu público objetivo, elegir los formatos con los que te sientas más cómodo también es interesantes. Conforme vayas creciendo puedes ir ampliando los tentáculos de tu marca personal para hacerla más y más grande.

When building your personal brand, picking the right place to focus is key. Start by asking yourself "where does my audience hang out?". If you are in the property sector like me, LinkedIn is a top choice because: - It has the highest conversion rates (in the B2B space) - It is great for turning connections into opportunities since a lot of people here can make business decisions (4 out of 5) - Unlike other social networks, LinkedIn is made for professionals. This means your brand is seen in a serious, business-minded setting.

I focus on a specific routine schedule that aligns with my audience and when I think they are online. My focus is on the design & construction community so I know that my content needs to be on early in the AM knowing they will be at work during the day not looking at the post I write. For vacations and travel time I setup delayed posts to run to streamline my time and make things simple. If I have capacity I will engage content while out but my focus is very limited.

Content calendar is what really helps I have been doing that for myself and it's super relieving I have already batched my 2 week content in advance and it can't get any easier So go and make your calendar just now

Mergulhe na diferencia??o. Comece identificando o que torna sua marca única - sua história, valores ou experiência. Utilize esses elementos para criar conteúdo que ressoe verdadeiramente com seu público-alvo, tornando sua marca memorável. Além disso, invista em storytelling para tecer narrativas envolventes que conectem emocionalmente com os seguidores. Essa abordagem humaniza sua marca, fomentando uma comunidade engajada e leal. Por fim, n?o subestime o poder do feedback direto dos seguidores; ele pode fornecer insights valiosos para refinar ainda mais seu conteúdo, garantindo que ele permane?a relevante e alinhado com as expectativas do seu público.

Pour éviter de vous perdre dans la création de contenu, RECYCLEZ ! Une bonne stratégie de contenu s'articule autour de 2 piliers : - le contenu court : sur un réseau social avec un bon potentiel de viralité pour être découvert (ex : LinkedIn), - le contenu long : sur un réseau social (YouTube, Spotify) ou sur votre propre site (blog, newsletter) pour créer du lien et laisser une trace dans l'esprit de votre audience. Produisez le contenu long, puis recyclez en format court. Votre objectif est d'amener votre audience vers votre newsletter, car n'oubliez jamais que sur les réseaux sociaux, vous n'êtes que locataires.

Just keep it simple - don't overcomplicate it. The content you post needs to be consistent first, that's how you learn what works and what doesn't. Without the volume, you won't be able to split test and optimise for your audience. Quick feedback loops are key here. If your content generation is too time-consuming, I guarantee you will lose consistency and your "motivation" will fizzle out, along with any progress you've made. It shouldn't take more than 15-30 minutes a day to create valuable content to share, especially when starting.

Your measurement may look different from the next person. While "likes" and "comments" are fun to receive, they don't necessarily translate into meeting your goals. Consider measuring other tangibles like "DMs that inquired about my services", or "conversations with supervisors about promotion opportunities". These translate into brand success much more than a simple "like".

This is where the fun begins ?? After posting for a while, allocate some time to go through your content. Check which posts performed best → Write down why, what, how Check which posts performed the worst → Write down why, what, how Check which posts got the most engagement → Write down why, what, how Check your comments → Write down next content ideas And combine it all to have your own personal content analysis! Always remember to play around with posting times, posting consistency and the content itself. That's why you have your own personal brand - it's your choice, it's your content, play with it!

Afortunadamente cada vez más plataformas tienen sus propias herramientas para medir el rendimiento de los perfiles en sus redes sociales, así como el rendimiento de cada publicación. Pero yo a?adiré algo, hay veces que he compartido un contenido y no ha funcionado como esperaba, pasado unos meses lo he vuelto a publicar y ha funcionado de maravilla (alguno se ha hecho viral), así que muchas veces es que simplemente no es el momento, no es la hora, o no habías llegado a ese público. Otras lo que necesitas es cambiar un poco la estructura y formato de ese contenido.

Optimizing your content strategy is the key for personal branding. Here's how I streamline my approach: 1. Analyze and Adapt – Regularly review what resonates with your audience. Double down on high-performing content and tweak or drop what's not working. 2. Innovate and Experiment – Test new ideas and formats. It keeps your brand fresh and engaging. Remember, today's experiment could be tomorrow's trend! 3. Audience Alignment– Stay in tune with your audience's evolving interests. Your content should grow and adapt with them. 4. Be Flexible- The digital landscape is ever-changing. Be ready to pivot your strategy to stay ahead. Consistency, authenticity, and impact are the cornerstones of a winning content strategy.

1. Identify Your Audience: Determine who your target audience is and what type of content they engage with the most. 2. Quality Over Quantity: Prioritize creating high-quality content that adds value to your audience rather than focusing solely on quantity. 3. Stay Relevant and Authentic: Keep your content relevant to your personal brand and authentic to who you are. Share insights, experiences, and expertise that showcase your unique personality and expertise. Engage with your audience everyday to build a genuine connection and foster community around your brand.

Es bueno centrarse en el contenido que funciona, pero no hay que renunciar a un contenido que en su día no funcionó. A mí me ha pasado muchas veces que un contenido no me funcionó un día determinado y al cabo de los meses ha funcionado perfectamente. Así que cuidado con desechar contenidos solo porque en un momento dado las métricas no sean las que esperas. Creo que está sobrevalorado medir contenidos, y que hay otras métricas de marca que no se miden tanto en esas sí que hay que poner atención.

One of the best pieces of advice I was given was to "test, test and retest". Keep trying new things. Work with formats that stick and resonate with your audience, until they don't.... and then try something else. Scroll your chosen platform to see what others are doing that are creating good engagement - use your scrolling habit as a way to research your next content hack. Cheers and good luck!

You can build your personal brand well if you know: 1. Your goals- mission and vision. 2. Your target audience. 3. You work consistently to achieve them. 4. You learn and Grow. 5. Then choose the platform. As per my experience LinkedIn works the best for building your personal brand and then you can head over to Instagram.

Para que sea una prioridad para ti, tiene que existir una razón detrás. Solo priorizamos acciones cuando realmente nos mueven los motivos que hay detrás de ellos. Cuando tengas claro ese propósito ahí si vendrán los objetivos, la definición del avatar, etc...