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How can you prioritize user research goals for EdTech?

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User research is a vital process for designing and developing effective educational technology (EdTech) products and services. It helps you understand the needs, preferences, and challenges of your target users, such as students, teachers, or administrators. However, user research can also be overwhelming, especially when you have multiple goals, methods, and stakeholders to consider. How can you prioritize your user research goals for EdTech and make the most of your time and resources? Here are some tips to help you.

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1 Align with your product vision

Before you dive into user research, you need to have a clear and compelling vision for your EdTech product. What problem are you trying to solve? Who are you trying to help? How are you different from other solutions? Your product vision should guide your user research goals and help you focus on the most important questions and assumptions to validate. For example, if your vision is to create a gamified learning platform for elementary students, you might want to prioritize user research goals related to motivation, engagement, and feedback.

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Joseph Hernández

Dise?ador de Experiencias de Aprendizaje (LXD)
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Alinearse con la visión del producto: Es fundamental que los objetivos de investigación de usuarios para EdTech estén alineados estrechamente con la visión del producto. Esto implica comprender los valores, metas y propósito del producto educativo tecnológico. Al alinearse con la visión, se asegura que las investigaciones se enfoquen en aspectos que contribuyan directamente al desarrollo y mejora del producto, manteniendo coherencia con la dirección estratégica general.

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Paulo N.

Analista de TI | Coordenador de TI | Analista de Requisitos | Analista de Negócios | Professor | Tutor | Conteudista | Ensino Superior
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Prioritizing user research goals in EdTech involves understanding user needs and aligning them with the product's objectives. Start by conducting thorough user interviews and surveys to identify common pain points and aspirations. Then, categorize these insights based on their frequency and impact on the user experience. Next, prioritize goals based on their alignment with the educational outcomes the EdTech aims to achieve. Consider factors like user satisfaction, engagement, and learning efficacy. Finally, validate and refine these priorities through iterative testing and feedback loops to ensure continuous improvement and alignment with user needs.

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2 Define your research questions

Once you have your product vision, you need to translate it into specific and actionable research questions. These are the questions that you want to answer through user research, such as "What are the main pain points of teachers when using online learning platforms?" or "How do students perceive and respond to gamified elements in learning?" Your research questions should be aligned with your product vision, but also relevant, measurable, and feasible. You can use frameworks such as SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) or PICOC (Population, Intervention, Comparison, Outcome, and Context) to help you define your research questions.

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Joseph Hernández

Dise?ador de Experiencias de Aprendizaje (LXD)
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Para priorizar los objetivos de investigación de usuarios en EdTech, es esencial definir claramente las preguntas de investigación que se desean responder. Estas preguntas deben ser específicas, relevantes y enfocadas en comprender las necesidades, expectativas y experiencias de los usuarios en el contexto educativo tecnológico. Definir las preguntas de investigación proporciona un marco claro para guiar el proceso de investigación y ayuda a garantizar que los esfuerzos estén enfocados y bien direccionados.

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3 Prioritize your research questions

When defining your research questions, it's important to prioritize them based on their importance and urgency. You can use different criteria and tools to help you prioritize, such as the impact of the question on your product vision and goals, the uncertainty or risk of the question for your product decisions, the availability and accessibility of data or users to answer the question, the effort and cost of the research method to answer the question, and the dependency or interrelation of the question with other questions or tasks. A popular tool for prioritizing research questions is the MoSCoW method, which stands for Must have, Should have, Could have, and Won't have. This method helps you classify research questions into four categories based on their importance and urgency.

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Joseph Hernández

Dise?ador de Experiencias de Aprendizaje (LXD)
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Una vez que se han definido las preguntas de investigación, es necesario priorizarlas en función de su importancia y relevancia para los objetivos generales del proyecto EdTech. La priorización permite asignar recursos y esfuerzos de manera eficiente, centrándose en las áreas que tienen un mayor impacto en la experiencia del usuario y en el éxito del producto. Al priorizar las preguntas de investigación, se optimiza el tiempo y los recursos disponibles, maximizando el valor de los hallazgos obtenidos.

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4 Choose your research methods

Once you have prioritized your research questions, you need to choose the most appropriate and effective research methods to answer them. There are many types of user research methods, such as interviews, surveys, observations, usability tests, card sorting, and so on. Each method has its own strengths and limitations, depending on the type and level of data you want to collect. For example, interviews can provide rich and detailed insights into user needs and motivations, but they can also be time-consuming and biased. Surveys can provide quantitative and generalizable data on user preferences and behaviors, but they can also be superficial and incomplete. You need to consider the pros and cons of each method and match them with your research questions and goals.

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Joseph Hernández

Dise?ador de Experiencias de Aprendizaje (LXD)
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La selección adecuada de métodos de investigación es crucial para priorizar los objetivos de investigación de usuarios en EdTech. Los métodos elegidos deben ser apropiados para abordar las preguntas de investigación definidas, así como para capturar la información relevante sobre las experiencias y necesidades de los usuarios. Desde encuestas y entrevistas hasta pruebas de usabilidad y análisis de datos, cada método tiene sus propias ventajas y limitaciones. Al elegir los métodos de investigación, es importante considerar la naturaleza del problema, los recursos disponibles y los objetivos específicos de la investigación.

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5 Involve your stakeholders

Finally, you need to involve your stakeholders in your user research process. Your stakeholders are the people who have an interest or influence on your EdTech product, such as your team members, clients, partners, or investors. They can provide valuable feedback, support, and resources for your user research. However, they can also have different expectations, opinions, and agendas for your user research. You need to communicate clearly and regularly with your stakeholders and align them with your user research goals, questions, methods, and outcomes. You can use tools such as stakeholder maps, personas, or journey maps to help you identify and engage your stakeholders in your user research.

User research is a key component of EdTech product development, but it can also be challenging and complex. By following these tips, you can prioritize your user research goals for EdTech and conduct user research that is meaningful, efficient, and impactful.

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Huma Kirmani

TEDx Speaker Human Rights Advocate Author
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Research then postulates of the theological importance as theology comes from combining two Greek words: theos, meaning God, and logos, meaning word or rational thought. The rationality of the extremism sometimes affects the perception of one’s research,as history marks the intense debate over the research based theories of life. The scientific consensus should be based upon evidence above one’s personal beliefs, research should not be biased rather contemplate what the scientific reason is based upon the evidence presented in the research based theory

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Joseph Hernández

Dise?ador de Experiencias de Aprendizaje (LXD)
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Para priorizar efectivamente los objetivos de investigación de usuarios en EdTech, es fundamental involucrar a todas las partes interesadas relevantes en el proceso. Esto incluye a los usuarios finales, educadores, desarrolladores, dise?adores y otros stakeholders que puedan tener un impacto en el producto educativo tecnológico. La participación de las partes interesadas garantiza una comprensión completa de las necesidades y expectativas del público objetivo, así como una mayor aceptación y adopción del producto final. Involucrar a las partes interesadas desde el principio fomenta la colaboración y la co-creación, lo que conduce a soluciones más sólidas y centradas en el usuario.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Joseph Hernández

Dise?ador de Experiencias de Aprendizaje (LXD)
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Al priorizar los objetivos de investigación de usuarios para EdTech, es crucial tener en cuenta varios aspectos clave. Estos incluyen la alineación con la visión del producto, la definición y priorización de preguntas de investigación, la selección de métodos de investigación apropiados y la participación activa de todas las partes interesadas relevantes. Además, es importante mantener un enfoque centrado en el usuario, buscando comprender sus necesidades, desafíos y aspiraciones en el contexto educativo tecnológico. Al tener en cuenta estos aspectos, se puede garantizar que los esfuerzos de investigación sean efectivos y contribuyan al desarrollo de soluciones educativas tecnológicas innovadoras y centradas en el usuario.

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How can you prioritize user research goals for EdTech?

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3

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5

6

1 Align with your product vision

2 Define your research questions

3 Prioritize your research questions

4 Choose your research methods

5 Involve your stakeholders

6 Here’s what else to consider

Educational Technology

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How can you prioritize user research goals for EdTech?

1

2

3

4

5

6

1 Align with your product vision

2 Define your research questions

3 Prioritize your research questions

4 Choose your research methods

5 Involve your stakeholders

6 Here’s what else to consider

Educational Technology

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