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How can you prioritize user flows for better collaboration and communication in UX Research?

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User flows are the visual representation of how users interact with your product or service, from the initial entry point to the final goal. They help you understand the user's needs, motivations, and pain points, as well as the opportunities and challenges for your design. However, creating and prioritizing user flows can be a complex and collaborative process, involving multiple stakeholders, feedback loops, and iterations. How can you prioritize user flows for better collaboration and communication in UX research? Here are some tips to help you.

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Lilit Wecker

Product Director | Advisor | PhD fellow, Responsible AI

1 Define your scope and objectives

Before you start sketching or mapping out your user flows, you need to have a clear idea of what you are trying to achieve and why. What is the problem you are solving, the value you are delivering, and the outcome you are measuring? How does your user flow align with your business goals, user needs, and research questions? Having a clear scope and objectives will help you focus your efforts, avoid scope creep, and communicate your rationale to others.

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Lilit Wecker

Product Director | Advisor | PhD fellow, Responsible AI
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While the outlined questions are undeniably crucial, the process can be streamlined and enhanced in quality by working closely with the product manager. Collaborating with key stakeholders not only simplifies the task but also ensures alignment with the broader vision and objectives of the initiative/project. This synergy can lead to more accurate and actionable user flows, fostering better communication and understanding among the team.

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2 Use a prioritization framework

Prioritizing user flows depends on criteria, constraints, and context. Common frameworks for this include MoSCoW (Must have, Should have, Could have, and Won't have), RICE (Reach, Impact, Confidence, and Effort), and Kano. MoSCoW helps you rank user flows based on importance and urgency; RICE helps you estimate value and cost; Kano classifies flows based on how they satisfy or delight users. You can use one or a combination of these frameworks, or create your own to prioritize user flows based on data, evidence, and assumptions.

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3 Validate and iterate your user flows

Once you have prioritized your user flows, you need to validate them with real users and stakeholders. You can use various methods, such as usability testing, user interviews, surveys, or analytics, to gather feedback and insights on your user flows. You can also use tools, such as Figma, Miro, or FlowMapp, to create and share interactive prototypes of your user flows, and collaborate with your team and clients. Based on the results, you can iterate and refine your user flows, and update your priorities accordingly.

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4 Document and communicate your user flows

Finally, you need to document and communicate your user flows effectively, so that everyone involved in the project can understand and use them. You can use diagrams, annotations, legends, or narratives to explain your user flows, and highlight the key features, interactions, decisions, and outcomes. You can also use storytelling techniques, such as personas, scenarios, or storyboards, to illustrate how your user flows relate to the user's context, goals, and emotions. You can also use presentations, reports, or videos to share your user flows with your audience, and invite feedback and discussion.

Prioritizing user flows is not a one-time activity, but an ongoing process that requires constant evaluation and adaptation. By following these tips, you can prioritize user flows for better collaboration and communication in UX research, and create more user-centric and impactful solutions.

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Lilit Wecker

Product Director | Advisor | PhD fellow, Responsible AI
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In my opinion, documentation is the intersection of UX and artistry :) The intricate work can be obscured if not vividly illustrated and elucidated. Utilizing specialized tools and even sketching methods to visualize flows, transitions, and areas for enhancement is paramount. In articulating these insights and discoveries, UX research truly transforms into a craft.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Péter Balázs Polgár

Building Products & Product Design Teams
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Since user flows will tell you how users will complete tasks, always expand flows from the immediate tasks by including a few preceding steps and also the next steps. This way the overall coherence of the user experience will be much better, as there will be fewer loose ends.

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How can you prioritize user flows for better collaboration and communication in UX Research?

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2

3

4

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1 Define your scope and objectives

2 Use a prioritization framework

3 Validate and iterate your user flows

4 Document and communicate your user flows

5 Here’s what else to consider

User Research

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How can you prioritize user flows for better collaboration and communication in UX Research?

1

2

3

4

5

1 Define your scope and objectives

2 Use a prioritization framework

3 Validate and iterate your user flows

4 Document and communicate your user flows

5 Here’s what else to consider

User Research

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