Feedback is essential for improving your mobile prototype, but not all feedback is equally valuable. How can you sort through the different opinions, suggestions, and criticisms you receive and focus on the most relevant and useful ones? Here are some tips to help you prioritize feedback when evaluating your mobile prototype.
Before you ask for feedback, you need to have a clear idea of what you want to achieve with your prototype. What are the main features, functions, and benefits of your mobile app? Who are your target users and what are their needs, preferences, and pain points? How do you measure the success of your prototype, such as usability, engagement, satisfaction, or conversion? Having specific and measurable goals will help you filter out feedback that is irrelevant, vague, or contradictory to your vision.
Clearly outline the objectives of the mobile prototype evaluation. Understand the specific goals, such as usability, functionality and user satisfaction.
Not all feedback sources are equally reliable and relevant. You should select the sources that match your goals, your target audience, and your stage of prototyping. For example, if you are testing the usability of your prototype, you might want to get feedback from real or potential users who can perform tasks and scenarios on your prototype. If you are testing the aesthetics of your prototype, you might want to get feedback from designers or experts who can evaluate the visual elements and principles of your prototype. You should also consider the quality and quantity of your sources, and avoid relying on too few or too biased sources.
Once you have collected feedback from different sources, you need to organize it into meaningful categories. You can use different criteria to categorize your feedback, such as the type, the topic, the urgency, the impact, or the feasibility of the feedback. For example, you can group feedback into positive, negative, or neutral; or into functionality, usability, aesthetics, or content; or into high, medium, or low priority; or into easy, moderate, or hard to implement. Categorizing your feedback will help you identify patterns, themes, and gaps in your feedback, and make it easier to compare and contrast different opinions and suggestions.
Categorize feedback as critical, high priority, medium priority, and low priority. This helps in addressing the most crucial aspects first. Evaluate feedback based on its impact on the core functionality of the mobile prototype. Consider the technical feasibility of implementing the suggested changes.
After you have categorized your feedback, you need to evaluate it according to your goals, your sources, and your categories. You should weigh the pros and cons of each feedback, and consider the evidence, the logic, and the context behind it. You should also compare and contrast different feedback within and across categories, and look for similarities, differences, and trade-offs. You should avoid dismissing or accepting feedback based on your personal preferences or assumptions, and instead use objective and rational criteria to assess the validity and value of each feedback.
Finally, you need to decide how to act on your feedback. You should prioritize the feedback that is most relevant to your goals, most reliable from your sources, and most important from your categories. You should also consider the feasibility and the impact of implementing each feedback, and how it will affect your prototype and your users. You should create a plan of action that outlines the steps, the resources, and the timeline for incorporating the feedback into your prototype. You should also communicate your plan to your stakeholders and your feedback sources, and explain how and why you have prioritized the feedback.
Consider the urgency of implementing certain feedback. If specific improvements are time-sensitive or impact the project timeline, prioritize them accordingly. Assign priority to feedback provided by key stakeholders, including product owners, decision-makers, and end-users. Their insights are crucial for ensuring the prototype meets overall project goals.