登录查看更多内容

How can you present your secondary research findings in Thought Leadership content?

由人工智能和领英社区提供技术支持

Thought leadership content is a powerful way to showcase your expertise, insights, and value proposition to your target audience. However, to create compelling and credible thought leadership content, you need to back up your claims and arguments with relevant and reliable secondary research findings. Secondary research is the process of collecting, analyzing, and synthesizing information from existing sources, such as books, journals, reports, websites, and media. How can you present your secondary research findings in thought leadership content effectively? Here are some tips to help you.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 Choose the right sources

The quality and credibility of your secondary research sources are crucial for your thought leadership content. You want to use sources that are authoritative, reputable, and up-to-date. Avoid sources that are biased, outdated, or unreliable. To evaluate the quality and credibility of your sources, you can use the CRAAP test, which stands for Currency, Relevance, Authority, Accuracy, and Purpose. The CRAAP test helps you to check the timeliness, suitability, expertise, reliability, and objectivity of your sources.

添加您的观点

Chris Gee

I empower leaders with AI Workshops & B2B digital strategy | LinkedIn Top Voice | Public Speaker | Board Director | Podcaster???
举报内容
Choosing the right sources is key for credible thought leadership content. Stick with reputable, current sources — eschewing them may lead you astray. Even if you think your audience is aware of the data from these sources, they're interested in your unique take on it. The CRAAP test (Currency, Relevance, Authority, Accuracy, Purpose) can help you evaluate the quality and credibility of these sources. Using reliable information will bolster your arguments and enhance your brand's trustworthiness. Keep your audience's needs in mind as you select and interpret your sources.

已翻译

赞
Roel Timmermans

?? AVAILABLE / Senior Marketing Leader | Ex-Heineken, Ex-EssilorLuxottica (Ray-Ban, Pearle, GrandVision) | available as team lead / marketing director
举报内容
In Dutch we have a saying “Wij van WC-eend, adviseren WC-eend”. Translated: “We at Toilet duck we advise to using Toilet duck”. It used to be an ad for a toilet cleaner. But keeping this in mind it’s always good to make sure the research and articles your using are not written by, sponsored by, subjectively put together by people who benefit from the research. TL;DR Be sceptical Be critical Don’t take things at first look

已翻译

赞

2 Cite your sources properly

When you use secondary research findings in your thought leadership content, you need to give credit to the original authors and sources. This not only shows respect and honesty, but also enhances your credibility and trustworthiness. You can cite your sources in different ways, depending on the format and style of your content. For example, you can use in-text citations, footnotes, endnotes, or hyperlinks. You can also use a reference list or a bibliography at the end of your content. Make sure you follow a consistent and appropriate citation style, such as APA, MLA, or Chicago.

添加您的观点

Chris Gee

I empower leaders with AI Workshops & B2B digital strategy | LinkedIn Top Voice | Public Speaker | Board Director | Podcaster???
举报内容
Citing your sources properly is not just an academic formality — it's a critical element in establishing your credibility as a thought leader. Transparency is essential; it shows your audience that your insights and statements are backed by credible, vetted information. Always cite your sources, and when in doubt, err on the side of disclosure.

已翻译

赞

3 Use visuals to illustrate your findings

Visuals are a great way to present your secondary research findings in a clear and engaging way. Visuals can help you to highlight the key points, trends, patterns, or comparisons in your data. They can also help you to attract attention, increase retention, and stimulate emotions. You can use different types of visuals, such as graphs, charts, tables, maps, infographics, or images. However, you need to make sure that your visuals are relevant, accurate, and easy to understand. You also need to label your visuals properly and provide captions or explanations.

添加您的观点

Roel Timmermans

?? AVAILABLE / Senior Marketing Leader | Ex-Heineken, Ex-EssilorLuxottica (Ray-Ban, Pearle, GrandVision) | available as team lead / marketing director
举报内容
Not for nothing we say a picture is worth a thousand words. Also it helps to prevent incorrect assumptions. Make sure to verify if they come across as intended before publishing. You can simply do this by asking a couple of people around you, including your mom or dad.

已翻译

赞

4 Tell a story with your findings

One of the most effective ways to present your secondary research findings in thought leadership content is to tell a story with them. A story can help you to connect with your audience, convey your message, and inspire action. A story can also help you to showcase your personality, values, and vision. To tell a story with your findings, you need to have a clear structure, a hook, a conflict, and a resolution. You also need to use language that is simple, vivid, and emotive.

添加您的观点

Swetha Sitaraman

Driving Growth Through Thought Leadership | Content | Ghost Writing | Business Writing | LinkedIn Personal Branding
举报内容
If there are experiences that match your secondary research findings then it’s best to narrate the story along with quoting your research. This will make your content authentic and your expertise will shine through.

已翻译

赞

5 Relate your findings to your audience

Finally, you need to relate your secondary research findings to your audience and their needs, goals, and challenges. You need to show how your findings are relevant, useful, and valuable for them. You also need to show how your findings support your arguments, recommendations, or solutions. You can do this by using examples, scenarios, or case studies. You can also use questions, feedback, or testimonials to engage your audience and invite them to share their opinions, experiences, or questions.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Thought Leadership

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you present your secondary research findings in Thought Leadership content?

1

2

3

4

5

6

1 Choose the right sources

2 Cite your sources properly

3 Use visuals to illustrate your findings

4 Tell a story with your findings

5 Relate your findings to your audience

6 Here’s what else to consider

Thought Leadership

给文章评分

感谢您的反馈

更多Thought Leadership相关文章

更多相关阅读内容

How can you present your secondary research findings in Thought Leadership content?

1

2

3

4

5

6

1 Choose the right sources

2 Cite your sources properly

3 Use visuals to illustrate your findings

4 Tell a story with your findings

5 Relate your findings to your audience

6 Here’s what else to consider

Thought Leadership

给文章评分

感谢您的反馈

查看其他技能