How can you pitch your product with confidence?

''You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new" - Steve Jobs So, #1: Stay ahead, start early. #2: Have strong product vision with a dash of leap of faith as needed. #3: Show and Tell the narrative of the product to target audience with benefits, and excitement! #4: Quantify the impact with credible endorsements. #5: Ask clearly - sign up, try, consult or fund. It’s not a discrete Aha “Pitch” moment, rather a continuous journey.

Know your own product - The most important thing to pitch your product with confidence lies in your knowledge about your product. Unless you are launching a product to take care of a new need which is not yet highlighted in public, product promotions entail around differentiation. Problem description, solutions to overcome the problem, Features and advantages of using your product and finally proving it with an example is the key to pitching the product effectively.

Em qualquer seguimento o atendimento é tudo. Atender n?o significa agradar ou satisfazer o cliente. As vezes é necessário expor deficiências internas, comentar sobre algumas falhas na opera??o do mesmo, com o intuito de ajudar a melhorar e crescer firme e sólido. Conhe?o clientes que mantem contratos com determinadas empresas por conta do relacionamento com o gerente de contas, vendedor e os outros envolvidos. Ser amigo e parceiro do cliente hoje em dia é o diferencial em qualquer segmento. Atendimento é tudo!!

"Jane Pehechane se Kaam Banta hai" - meaning familiarity facilitates works! I my experience, knowing my audience was key. I researched every attendee, understanding their roles, interests, and industry pain points. This wasn't just a presentation; it was a tailored dialogue. I connected on a personal level, addressing each person's unique perspective. My opening remarks were not just heard; they were felt, creating a bridge of relatability. This foundation of familiarity and understanding wasn't just strategic—it was the essence of effective communication, turning my pitch into a conversation everyone wanted to be part of.

Knowing the audience and what would be heard is the key to the flow of the conversation. The customer needs and their pain points should be the epicentre of the pitch and the solution circulating around it. If the conversation flow starts from data points, customer requirements and how the product fits best to the needs, it is bound to have a positive impact on the target audience.

People are interested to know what was the problem and how you are solving it, given you are speaking in front of the right set of people. No need for hour long demos of the product that you have built. Keep it simple, when you are clear on the value your product is creating you will automatically be confident in your pitch.

"People remember stories better than facts" Begin by clearly articulating the problem the target customer faces. Use an example of a persona to explain the pain points to make it relatable and engaging. Now, bring your solution to the table and explain how it solves those customer pain points and how it's better than existing products. Then shift focus on the impact the product is going to have instead of a list of features, which might not be of huge interest for investors, especially when you want to raise funds. Wrap up the pitch by sharing data-driven results and customer testimonials.

There are two useful ways that have served me well on this: 1. Use the pyramid principle advocated by McKinsey when communicating about your product. Start with a quick summary of the problem, solution and benefits. Then delve deeper into the problem and solution iteratively while discussing the features and the benefits. Customers do not care about your feature, they care about their problems and the benefits they can expect. 2. Create a Feature --> Benefit --> Value matrix. For each feature you can think of, identify how it will benefit the client. Next identify against it a $/hour value (revenue / efficiency). Each feature you talk about has to have a clear benefit and value in the eyes of the current and potential customer.

Know your product/service Understand the problem Present a unique, complete solution with undeniable value. No opportunity is exclusive, be prepared to demonstrate differentiation.

Remember "boond boond se samumndar banta hai" - each single drops of water can make ocean. I pinpointed a universal frustration within their industry, presenting it not as an insurmountable challenge but as an opportunity for growth and innovation. My solution, I explained, was like the drops that fill the ocean - small but impactful. By focusing on how our product turns these challenges into opportunities for efficiency and success, I turned the narrative from problem-centric to value-driven, making it clear how each feature was a step towards a larger goal of transformation and excellence.

In my experience one should have thorough understanding of the product they are selling. The seller should be aware of the key features, benefits and the most important aspects is that how is the product better than the competitors. The seller should also make the customer understand why does he need the product and how will it change his life .

Your story is your product! We tend to engage more when there is a store and events. Just imagine if the story is somehow related to you, to your pains and how the product can transform the pain into gain. It will create passion in audience to utilize the product to it's full potential.

A pitch is a story that involves the audience to contribute to their needs and it should evolve around how the product features fits best to fulfil those needs. Having an interactive conversation rather than plain demonstration would help involve interest of your audience and thereby upselling your product features.

"Kahani se hi to baat banti hai" - means story telling makes things work. I always craft a narrative around our product, not just as a tool, but as a hero in a larger story of challenge, perseverance, and ultimate triumph. I shared the journey of its inception - from the initial problem that sparked the idea, through the hurdles we overcame in its development, to the breakthrough moment of its creation. This story was tailored to resonate with the audience's experiences, making the product not just another item on the market but a testament to innovation and determination. It was a narrative that invited them to be part of something truly special.

**Pitching a product with confidence** is crucial for making a lasting impression on potential investors or customers. Here are some effective strategies to help you deliver a compelling pitch: 1. **Focus On Your Purpose**: - Connect with the **why** behind your product. Understand your purpose and believe in it wholeheartedly. 2. **Admit That You Are Nervous**: - Be honest with yourself. Acknowledge your nervousness. - Work on your breath; slow down your speech by breathing into your heart space. 3. **Set An Intention For What You Want To Experience**: 4. **Master the Art of Storytelling**: 5. **Highlight Uniqueness**: - Emphasize what sets your product apart.

Product demos require a unique demonstration of product knowledge, salesmanship, and relationship-building, all within a limited amount of time. Demos also have the added risk of a technical glitch, customer disinterest, and other complications that can derail your presentation. Know as much about your customer as you do about your product Knowing your product inside and out is only half the battle. Tools like a thorough, updated account map can give your sales engineer an idea of where your buyer is coming from and where they hope to end up. It can also provide valuable information regarding who will be present at your product demo and what role they play in the decision-making process.

In my experiance, I moved beyond words to action. Unveiling the product, I meticulously walked through its features, emphasizing how each was designed to solve the very problems we had discussed. The live demonstration wasn't just a showcase but an experience tailored to show its impact in real-world scenarios they faced daily. This approach not only highlighted the product's capabilities but also reinforced trust and credibility, making the abstract tangible and the potential benefits undeniable. It was a moment where seeing truly was believing.

A picture tells a thousand words. Imagine what a demo would do? Have you watched Shark Tank? What’s common among those pitches that won investment is a good demonstration of their product. But what’s better than just showing how it works, is to let the customer try it themselves. Like how one makes decisions on buying a car. You test drive it. Like when you want to buy a mattress, you lie down on it to feel how it feels? Same with any other product. A demo that works best is one where the customer gets to try it out.

Show how your product works. but demonstrate how your product addresses some of the key business use cases. Try to cut down the tech jargon and keep to what is that user can benefit out the product. Highlight your benefits through out the demo. Use visuals or a live demo if possible to illustrate its usability and features. Example: "Let me show you how easily our app can generate a personalized investment portfolio. By inputting their financial goals and risk tolerance, users like Sarah can get instant recommendations on how to diversify their investments, all backed by AI-driven insights."

Ensure your product is prepared. If it requires numerous exceptions or settings to function, you not only risk complications during the presentation but also the perception of complexity, even if it's not the case in the final product. In such instances, it's better to avoid giving a live demonstration.

"Akal badi ya Bhais" - means questioning what's greater, wisdom or strength. In my experiance, I had meticulously prepared for potential skepticism. Anticipating their concerns allowed me to present not just answers but comprehensive insights into how our product not only meets but exceeds expectations. Each response was backed by data, customer testimonials, and a clear understanding of industry challenges. This segment was more than just a FAQ; it was an opportunity to deepen their trust, showcasing our product's robustness and our team's commitment to excellence and foresight.

Prepare for potential questions or objections your audience might have, such as about security, fees, or how your app compares to competitors. We are living in the age of instagram comments and comments in general. So get ready for the feedback, never take it personal. Look at the questions just like you would treat a compliment. Maintain the equanimity /composure. Don't let an unexpected questions or an unanticipated feedback ruin your hard work not let it dilute your commitment. Example: "You might wonder how we ensure data security. Our app uses bank-level encryption and continuously undergoes rigorous security testing to protect our users' information. Regarding fees, we offer a transparent pricing model with no hidden charges.

Example Objection: Let's say you're pitching a new social media management tool. Someone might ask, "Isn't this just like the others out there?" Confident Response: Acknowledge existing solutions and then explain how yours is different. You could say, "There are other tools, but ours uses AI-powered analytics to give you deeper insights into your audience engagement, allowing you to tailor your content for maximum impact." By anticipating potential objections and preparing clear, concise responses, you can demonstrate your expertise and build trust with your audience.

The key to preparing a pitch or a product demo is to be prepared with anticipated questions. Having proper analysis done on where the product features may shortfall and the workarounds around it, OR having facts that prove that there may be no shortcomings is the key to these conversations. One is always prepared with positive questions, the key is to target yourself first with negative scenarios and objections from your audience, so that you are prepared with any surprises that may hit you while you interact with your audience.

Get inside your investor’s heads. If you were going to invest in your product what questions would you have? Where would you identify weaknesses? This seems like a simple concept but many forget to do this step or try to hide their issues which will eventually be found during due diligence. Getting in front of them early allows you to address the issue and reframe.

A strong call to action (CTA) at the end of a pitch can turn a good presentation into a gateway for action. It crystallizes your message, encouraging listeners to move from passive interest to active engagement. By offering a clear next step, a CTA captures the pitch's momentum, demonstrating confidence in the product and compelling the audience towards immediate involvement. It also allows for measuring pitch effectiveness through response rates, fine-tuning future strategies. Ultimately, a memorable CTA ensures your pitch resonates well beyond the presentation, setting the stage for continued engagement and potential success.

All digital products have a specific purpose. They are designed both to help the user accomplish a task and to sustain the business economically. For both of these, you want to guide the individual user to one or (in most cases) several actions that they should take. Most interface elements are part of a basic navigation — for example, a header that contains a menu. Some key actions are critical for the user’s and for the business’s success. They can be displayed with a call to action (CTA). This might be a button or some other element, and in most cases, the related action is being monitored carefully and the product’s success depends heavily on it. The

é importante ter um discurso claro e objetivo, tendo por base enquadramento económico-financeiro onde se vai incidir. Devemos sempre enaltecer o que cada um ganha com o produto em causa... (beneficio do cliente, do fornecedor, do distribuidor, etc.).

Pitching a product with confidence is crucial, but it's equally important to recognize that confidence alone might not always be the answer. While a confident demeanor can instill trust, it's essential to balance it with authenticity and a genuine understanding of the product's value. Acknowledge uncertainties, be open to questions, and demonstrate a willingness to learn and adapt. Confidence in conveying the product's strengths should coexist with humility, creating a more relatable and trustworthy pitch. Ultimately, a balanced approach, where confidence and openness converge, ensures a more compelling and authentic product presentation.

Para mí lo único que hay que tener en cuenta es la transparencia y claridad del mensaje. Es fundamental hacer un ejercicio de claridad y de ser capaz de explicar cualquier propuesta sin letra peque?a, aterrizada para cualquier persona, aunque no sea una experta en el tema. Creo que es el único modo realmente eficaz para vender cualquier solución de forma profesional.

Consider always a simpler message. A brief presentation. Define your key points. Sometimes you want to say a lot of benefits and characteristics and fall into one of the most frequent traps that I've seen in many companies, from small ones to big corporate ones: fill the slide with text (the presentation is not a brochure!!), compress the font to make room for more text (it is not a spec sheet!!) or use outdated graphics.

Palabras claras, honestidad en cuanto a lo que es el producto no generar falsas espectativas. Demostrar con ejemplos en que posicion estas dentro del mercado y reconocer tambien que la competencia esta presente, definir de que manera esa comunicación sea fluida sin falsos argumentos y tambien de ser posible entregar a la audiencia muestras de estos productos ellos quieren conocerlo palparlo por si mismos.