How can you pitch a product that aligns with stakeholder needs?

In the orchestration of a pitch, knowing your audience isn't just a note; it's the entire melody. A senior PM's wisdom lies in understanding stakeholders deeply, anticipating their needs, and conducting a pitch that resonates with the nuanced cadence of their priorities. It's not just about delivering a message; it's about crafting a symphony that harmonizes seamlessly with the unique composition of your audience.

There are many ways to structure a product pitch. You can start by telling a story, your own story for instance - the one that led to the creation of the product. Or you can adopt the following pattern: problem / solution / call to action. The most important things: - being appealing from the very start - catching people's attention with something that will matter to them or that will be intriguing enough for them to actively listen. - remaining concrete, clear and using very simple words. The less acronyms and catch words, the better. - finishing the pitch with a clear call to action, so people will exactly know what little step they can do to jump in.

In the realm of product pitching, crafting your story is akin to composing a captivating melody. Weave a narrative that not only showcases the features of your product but paints a vivid picture of its impact. Let your story resonate with emotion, guiding stakeholders through a journey where your product becomes the hero solving their challenges. In this narrative symphony, each note contributes to a compelling story that leaves a lasting impression.

As the curtains rise, it's time for the grand performance. Deliver your pitch with confidence, clarity, and conviction. Let each word resonate with the orchestrated precision of your preparation, ensuring that your message lands with the intended impact. In this pivotal moment, your pitch transforms from a composition to a live performance that captivates, convinces, and leaves an indelible mark on your audience.

The symphony doesn't end with the last note of your pitch; it continues in the follow-up. Engage with stakeholders, gather feedback, and iterate on your approach. This iterative mindset ensures that your pitch evolves, fine-tuning itself based on the unique resonance of stakeholder responses. In this continual refinement, your pitch becomes not just a one-time performance but a dynamic composition that adapts and grows with each interaction.