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How can you persuade others with your research?

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Research is not only about finding facts and evidence, but also about communicating them effectively to your audience. Whether you are writing a paper, presenting a report, or proposing a solution, you need to persuade others that your research is relevant, reliable, and valid. How can you do that? Here are some tips to help you use critical thinking skills to enhance your research and your persuasion.

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1 Define your purpose and audience

Before you start your research, you need to have a clear idea of what you want to achieve and who you want to reach. What is your main argument or claim? What are the key questions or problems you want to address? Who are your readers or listeners? What are their needs, interests, and expectations? How much do they know about your topic? How can you appeal to their emotions, values, and logic? By defining your purpose and audience, you can tailor your research and your language to suit them.

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Max Allwood

Content Creator @ The Content Emporium & Film and Tv teacher @ PQA
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Before you research, know your goal and audience. Your goal is your main point that you want to prove or persuade. Your questions are what you want to learn or solve. Your audience is who will read or hear your work. Think about their needs, interests, and expectations. Use language and strategies that suit them. This will make your research focused and effective.

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2 Evaluate your sources and evidence

Not all sources and evidence are equally credible, relevant, and convincing. You need to apply critical thinking skills to assess the quality and suitability of the information you use to support your argument. Some questions you can ask are: Who is the author or publisher of the source? What are their credentials and motives? When was the source published or updated? Is it current and timely? How does the source relate to your topic and purpose? What are the strengths and weaknesses of the evidence? How does it compare to other evidence? How can you acknowledge and address counterarguments or alternative perspectives?

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Thomas Bleeker

Housing and Community Development advocate
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What biases can you observe within the source? An author may have motives they do not explicitly mention when writing a piece; it is your job as a researcher to sift through these motivations and identify facts.

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3 Organize your structure and logic

A well-organized and logical structure can help you present your research in a clear and coherent way. You need to have a strong introduction that hooks your audience, states your main argument, and outlines your main points. You need to have a clear body that develops your argument with evidence, examples, and analysis. You need to have a concise conclusion that summarizes your argument, reinforces your main points, and provides a call to action or a recommendation. You also need to use transitions, headings, and signposts to guide your audience through your structure and logic.

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4 Use clear and persuasive language

The language you use can affect how your audience perceives and responds to your research. You need to use clear and precise language that conveys your meaning and avoids ambiguity, jargon, or errors. You need to use persuasive language that engages your audience, establishes your credibility, and appeals to their emotions, values, and logic. You need to use varied and appropriate language that suits your purpose, audience, and tone. You also need to use citations, references, and quotations to acknowledge your sources and avoid plagiarism.

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Thomas Bleeker

Housing and Community Development advocate
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A persuasive argument is usually a balance between appeals to your audience's emotions, and appeals to your audience's reasoning skills.

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5 Revise and edit your work

The final step of your research is to revise and edit your work to ensure that it meets your standards and expectations. You need to review your work critically and objectively, looking for ways to improve your content, structure, logic, and language. You need to check your work for accuracy, clarity, consistency, and coherence. You need to proofread your work for grammar, spelling, punctuation, and formatting. You also need to seek feedback from others, such as peers, tutors, or mentors, who can offer you constructive criticism and suggestions.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you persuade others with your research?

1

2

3

4

5

6

1 Define your purpose and audience

2 Evaluate your sources and evidence

3 Organize your structure and logic

4 Use clear and persuasive language

5 Revise and edit your work

6 Here’s what else to consider

Critical Thinking

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How can you persuade others with your research?

1

2

3

4

5

6

1 Define your purpose and audience

2 Evaluate your sources and evidence

3 Organize your structure and logic

4 Use clear and persuasive language

5 Revise and edit your work

6 Here’s what else to consider

Critical Thinking

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