How can you personalize e-commerce without being intrusive?

La gran mayoría de las herramientas o formas de generar esta personalización suelen ser soluciones muy costosas o robustas que no aplican en todas las etapas de un eCommerce. Sin embargo, nos podemos apalancar de los datos de nuestro usuario para que al momento de hacerle el envío o entrega del producto, dar un diferencial personalizado que logre ese acercamiento entre la marca y el cliente, y busque que nuestro cliente quiera compartirlo naturalmente con su red, ya sea en redes sociales, con sus amigos, etc. De esa manera logramos la personalización que necesitamos y trafico orgánico de calidad que quiere probar esa experiencia.

Employ cookies responsibly, ensuring user consent for tracking behaviors and retaining preferences. This approach enables personalized shopping experiences, such as recommending products based on browsing history or recalling sizes from previous purchases.

Using platforms and programs that benefit consumers vs taking advantage of them for their data collection. It’s not enough to be clear about data privacy, consumers are smart and they crave intentional personalization with purpose, which is why we’re seeing a shift in cookies. Be intentional about platforms, do the research on what you are using to showcase your brand and how you can use personalization to better your customers and continue brand loyalty.

The use of clustering algorithm and predictive analysis can better target consumers based on their behavior with certain precision. The use of generative AI and other AI-driven technologies to understand consumer behavior deeply is what can set the brand apart is a growing competitive landscape.

There is implicit and explicit data user's share. You can ask them for what they are looking for and then show them what they asked for. (explicit) Implicit - Show them things based on their browsing and buying history. You can also create navigational menus like category navigation that you can direct them to what they are looking for. If you are extra fancy you can personalize these menus even more for that specific user

Encourage customers to create profiles on your e-commerce site! It makes checkout faster and helps you personalize their shopping experience. Offer incentives like discounts or loyalty points for sharing info, and be clear about how their data improves their shopping. Transparency builds trust and makes customers feel comfortable sharing details.

I am not a super fan of content, I think it is nice, unless it is in really important placements (e.g. I have a new puppy and I am not sure what food to give them) I would focus more effort on navigation and recommendations

Deliver and show content that fits customer interests based on behavior and data. Offer personalized deals they’ll love. Keep their information private and secure.

Ever notice how some online stores seem to know exactly what you're interested in? That's because they use your info to suggest things you might like! For example, if you're into mystery books, they might recommend the latest suspenseful novels. It's like having a helpful friend who knows your taste in stuff. And don't worry, it's all about making your shopping experience better, not snooping on you. So, next time you see those tailored suggestions, know it's just a friendly way to help you find what you love! ??

Mr / Mrs. [name], we wish you a happy birthday... Thankfully, personalization is more than that. Your users leave a trail of consented data in each decision they take when interacting in their Customer Journey, from the first Touchpoint generally in Social Media up to their first purchase inside your ecommerce. Keywords, CTAs, most used functionalities, average order value, cross & up selling, preferred contact time & channel for customer service or technical support are just some of the available options for your Ecommerce to offer a wide range of different CX, depending on the Persona and its previous decisions. If you find yourself drowned in excessive data to analyze, then AI is for sure your next step.

Leveraging Salesfire.com's on-site recommendations engine and searchandising tools can elevate personalised content in e-commerce. By using data meshing on consumer profiles, these tools create a unique shopping experience for every user based on their browsing behaviour across all sites within the Salesfire network. For instance, if a customer often looks for sports equipment, they will see tailored product suggestions and relevant content, enhancing their shopping journey. This approach respects privacy while offering a highly personalised experience, ensuring customers feel understood and valued without intrusive data collection practices. Personalisation here feels more like a helpful service than surveillance.

To personalize E-commerce without being too nosy, try feedback loops, interactive methods, questionnaires, and email marketing emails that include coupons. Listen to what customers say to make their shopping better. Use their feedback to suggest products they'll like.

Listen up! Encourage customer feedback to refine your personalization. Show you care about their opinions and use them to improve their experience.

Personalizing the e-commerce experience is a balancing act between relevance and respect for privacy. One effective way to achieve this is by creating feedback loops that actively involve your customers. Inviting them to rate products or services and share their preferences transforms personalization from a guessing game into a collaborative process. Use the feedback gathered to refine your product suggestions and content. By basing your personalization efforts on explicit customer input, you avoid the pitfalls of intrusive data collection methods that can alienate users. This not only enhances the customer experience but also builds trust and transparency, crucial components in today’s digital marketplace.

Feedback is key! however, you cannot change who you are as a brand, there will be people that like you and people that would connect with other brands. Remaining authentic while improving everyday based on feedback is key! nevertheless, not to the point of losing who you are as brand.

How many times these days do you see an ad for the exact thing you texted someone about or searched for once? Probably lots...to me this gets a bit creepy, so striking a balance between privacy and personalization is key to establishing strong customer relationships. An angle to personalization through sub-category, category, geographically focused could be a better approach, rather than super specific.

Finding the right balance between giving you personalized recommendations and respecting your privacy is super important. Always make sure you're okay with it by giving your permission, and if you're not into it, there should be easy ways to say no thanks. Your privacy matters, so it's cool to have the power to set your own limits. Plus, when stores personalize stuff, they can use general info instead of getting all up in your personal business. It's all about making you feel comfy while still making your shopping experience awesome! ?????

Respect their space! Be transparent about data usage and give customers control. Offer opt-ins for personalization features, so they feel safe and respected.

When it comes to personalization, it's wise to rely more on aggregate data trends rather than zeroing in on individual data points. This approach minimizes the perception of intrusiveness while still allowing you to offer relevant recommendations and experiences. For instance, instead of targeting a specific customer with ads based on their recent browsing history, you could use broader trends to inform your marketing strategies and product offerings. Clearly explain how their data will be used to enhance their shopping experience. When customers understand the benefits of sharing their data and feel they have control over it, they're more likely to engage positively with your personalized offers.

These days, I believe people are smart enough to "pick up" wether a brand is using data intrusively to tailor experiences, and when that happens... something breaks! There is nothing that will ever beat being genuine, because sooner or later people will find out (specially these days where consumers are realising the power of data that they have at hand)

Something that I'm currently looking into is how to incorporate Chat Bots from Microsoft Copilot Studio. This can enhance customer engagement, streamline support, and boost sales. Seamlessly integrate chatbots across platforms to provide 24/7 assistance and improve user experience. The challenge is to add this where it will be useful for the customers e.g. product pages, checkouts. Preferably the bot will be integrated to the order system which will allow customers to as the AI to look up products, add them to cart and to the check out for them.

Implement unified customer profiles that capture data from website interactions, mobile apps, and social media seamlessly. Use this data to personalize product recommendations, promotions, and content across all channels. Optimize checkout processes by pre-filling user information based on their profile, streamlining the purchasing journey. Offer personalized order tracking and customer support experiences that reflect individual preferences. Ensure transparency about data usage and provide clear options for users to manage their privacy settings. By seamlessly integrating personalization efforts, you create a cohesive and intuitive shopping experience that feels natural and enhances customer satisfaction and loyalty.

Smooth operator! Integrate personalization seamlessly into the shopping experience. From landing pages to checkout, keep it fluid and natural.

The key is to ensure that these personalized elements are designed to enhance the user experience by making the shopping journey smoother and helping customers discover products that are relevant to their interests. For example, suggesting complementary items based on what a customer has previously bought or shown interest in can feel like a natural extension of their shopping process, not a privacy concern. By focusing on intuitive and helpful enhancements rather than overly detailed individual tracking, you can create a personalized shopping environment that customers appreciate and trust. This approach not only improves the user experience but also fosters long-term loyalty and satisfaction.

Having used personalization throughout my career, I have seen it produce a magical effect many times. But it must always be done with the intent to create a ‘flip moment’ for the targeted person. That is, a sudden realization that they’ve been given something very special, something that makes their life better, easier or more exciting.

7. AI and Machine Learning Artificial intelligence and machine learning in the personalization of eCommerce: No creepy personalization necessary. Such technologies based on complex data sets analyze consumer preferences and present the product that matches specific needs. Consider the online shopping process; instead of being presented with only items matching the keyword searches, the website recommends products based on the last purchase – and it doesn’t even need to be in the same category! Not only does it improve your shopping experience, but it also protects your privacy since it is operational through data patterns instead of personal information.

Personalization is a second layer to a great website. Make sure that you have a good working website, quick and easy checkout, fast loading and easy to navigate. Once you do that recommendations and personalization will be the cherry on top in providing a better user experience and make user's enjoy using your site. Make sure to prioritize your work and run a lot of tests. Find the places of scale first and low hanging fruit, Finish those before tackling more complex projects

Stay human! Personalization should enhance, not hinder, the experience. Keep it friendly, not creepy, and always prioritize your customer’s comfort and trust.

Si vous êtes une petite marque avec peu de moyens et peu de data, voici LA stratégie de personnalisation que vous devez appliquer : Appelez vos clients après leur commande ! Demandez leur comment ils ont trouvé l'expérience de votre site, ce qu'ils ont aimé, si tout est clair pour eux etc... Ensuite, vous pouvez ajouter un petit mot faisant référence à cette conversation ou une petite attention dans la commande. C'est une méthode qui ne passe pas à l'échelle, mais qui vous permettra d'en apprendre beaucoup plus sur vos clients et leur motivation, en plus de créer un moment magique que vos concurrents ne mettrons pas en place.