How can you personalize and customize social media videos?

Speak their language; use terms and references they'll understand. Address their interests; highlight aspects of your product or service that benefit them most. Segment your audience; create different video versions for different demographics or interests.

Each audience has its unique preferences, pain points, and language. For instance, a quirky, fast-paced video might resonate with a younger, more dynamic crowd in the tech industry. At the same time, a more straightforward, informative approach could be the key for professionals in the financial services sector. Dive into analytics to understand demographics, interests, and engagement patterns. Consider the power of asking your audience what they want to see through polls or direct engagement.

Your online identity goes beyond your logo and your colors. It also includes the values your company stands for, as well as your personality. How you express your voice through your platforms within your communities matters. Do the work to establish your personality as a brand and stick to it.

Building your brand. Use consistent colors, fonts, and logos. Maintain a consistent tone of voice. Feature your brand story or mission.

You must be willing to speak about your passions and what your business stands for. If you don't, you are probably going to just blend in with the crowd. Address your audience directly and use language that speaks to them on a personal level. This can help create a sense of connection and engagement.

You could also explore transitions, like swipes or fades, to seamlessly connect scenes, adding a professional polish to your brand awareness campaigns. Also, custom animations, like animated logos or branded icons, can boost recognition and add a unique flair to your content. You could use 3D models and animated diagrams to simplify complex processes, making your how-to and demo videos super effective. And for fun, why not sprinkle some animated stickers or filters in your social media content? They’re great for increasing engagement, especially on platforms where users crave interactive and visually stimulating content

Use dynamic elements such as animations, graphics, and text overlays to make your videos more engaging and visually appealing. Don't over use them though and have your video looking like one giant transition. Use them sparingly

Consider platform-specific video sizes and styles. (e.g., Instagram Reels vs. Youtube Shorts) Experiment with explainer videos, testimonials, product demos, or behind-the-scenes glimpses.

Learning the ins and outs of each platform is crucial to the success of your content. While IG and TikTok may sometimes feel like two heads of the same beast - their algorithm and audience behaves differently. For example, TikTok emphasizes user engagement through features like duets, reactions, challenges, and viral trends, fostering a sense of community and interaction among users. Instagram, while also fostering engagement through likes, comments, and shares, offers a wider range of features including longer-form content with IGTV, ephemeral content with Stories, and visual storytelling with photo and video posts.

Track video analytics to see what resonates. A/B test different versions to see which performs better. Get feedback from your audience.

Use analytics tools to track the performance of your videos and understand what resonates with your audience. Use this data to refine your content and make it more personalized and effective. Trial and error - just keep putting content out there. Progress > perfection

Accessibility; add captions and consider color contrast for viewers with visual impairments. Hooks; grab attention in the first few seconds. Humor; can be a powerful tool if used appropriately for your brand.

Consistency across platforms is also important. You can adjust the nature, tone and direction of your content per platform but it is still key to maintain that key personality across platforms. Inconsistency in personality can quickly come across as un-authentic or click-bait.