How can you overcome objections to the learning curve of a product?

1 Explain the benefits

The first thing you need to do is to explain how your product can solve their problems, improve their situation, or create value for them. Focus on the benefits, not the features, of your product. Show them how your product can help them achieve their goals, save them money, or increase their productivity. Use examples, stories, or testimonials to illustrate the benefits and make them more tangible and credible.

2 Demonstrate the ease

The second thing you need to do is to demonstrate how easy it is to learn and use your product. Don't just tell them, show them. Use a live demo, a video, or a simulation to walk them through the main steps and functions of your product. Highlight the intuitive design, the user-friendly interface, or the helpful guidance of your product. Anticipate and answer the common questions or concerns they might have about the learning process. Show them that your product is not as complicated or daunting as they might think.

3 Offer the support

The third thing you need to do is to offer them the support they need to overcome the learning curve. Let them know that you are not going to leave them alone after they buy your product. Tell them about the resources, tools, and assistance you provide to help them learn and use your product effectively. For example, you can mention the online tutorials, the FAQs, the customer service, or the community forums that are available for them. You can also offer them a free trial, a money-back guarantee, or a personalized training session to reduce their risk and increase their confidence.

4 Address the objections

The fourth thing you need to do is to address any objections they may have about the learning curve of your product. Listen to their feedback, acknowledge their concerns, and empathize with their challenges. Don't argue, criticize, or dismiss their objections. Instead, use the FABE method to overcome them. FABE stands for Feature, Advantage, Benefit, and Evidence. For example, if they say that your product is too expensive to learn, you can explain how it comes with a comprehensive online tutorial that covers all the basics and advanced features of your product. This means that users don't have to spend extra money on hiring a trainer, buying a manual, or subscribing to a course - they can learn at their own pace and convenience. According to our customer survey, 95% of our users said that they learned how to use our product within a week and 85% said that they saved more than $500 on training costs. By using this method, you can demonstrate that the learning curve of your product offers an opportunity to gain a competitive edge, a valuable skill, or a satisfying experience.

5 Invite the action

The fifth thing you need to do is to invite them to take action. Instead of ending your presentation with a passive statement, such as “Thank you for your attention” or “I hope you enjoyed this presentation”, provide a clear and compelling call to action. Make it easy for them to take the next step by providing a link, QR code, contact information, or sign-up form. Additionally, create a sense of urgency by adding a deadline, limited offer, or bonus incentive. For example, you can say “Sign up for a free trial today and get 10% off your first purchase” or “Scan this QR code and join our exclusive webinar on how to overcome the learning curve of our product”. Inviting them to take action will move them closer to the buying decision and increase the chances of converting them into customers.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?