How can you optimize your trade show landing page to capture more leads?

2 Include a compelling video or image

A picture is worth a thousand words, and a video is worth even more. A visual element can help you showcase your product or service, demonstrate your expertise, or tell a story. It can also increase your credibility, trust, and emotional appeal. Choose a video or image that is relevant, high-quality, and aligned with your brand and message. For example, you could use a testimonial video from a satisfied customer, a product demo, or a behind-the-scenes glimpse of your trade show booth.

3 Simplify your form and call to action

Your landing page should have one clear and specific goal: to capture your visitors' contact information and qualify them as leads. To do that, you need to have a form and a call to action that are easy to fill out and click. Keep your form short and only ask for the essential information, such as name, email, and company. Make your call to action button stand out with a contrasting color and a clear and action-oriented text, such as "Book Your Free Session Now" or "Download Your Free Guide Here".

4 Add social proof and urgency

One of the best ways to persuade your visitors to take action is to show them that others have done so and benefited from it. Social proof can take many forms, such as testimonials, reviews, ratings, logos, awards, or case studies. It can help you build trust, credibility, and authority. For example, you could display some quotes from happy customers, logos of well-known brands that you work with, or statistics that show your results. Another way to motivate your visitors is to create a sense of urgency, such as a limited-time offer, a countdown timer, or a scarcity message. For example, you could say something like "Only 10 Spots Left for Our Free Session" or "Offer Expires in 24 Hours".

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?