How can you optimize your SEM campaigns for blockchain?

1 Keyword research

Blockchain is a broad and evolving topic, so you need to do your keyword research carefully and regularly. You want to target keywords that are relevant to your niche, your audience, and your goals. You also want to avoid keywords that are too generic, too competitive, or too ambiguous. For example, if you are promoting a blockchain-based platform for digital identity, you might want to use keywords like "blockchain identity verification", "decentralized identity management", or "self-sovereign identity". These keywords are more specific, less crowded, and more likely to attract qualified leads.

2 Landing page design

Your landing page is the first impression that your visitors get of your blockchain offer. You need to make it clear, compelling, and trustworthy. You need to explain what blockchain is, how it works, and why it benefits your visitors. You need to showcase your unique value proposition, your credibility, and your social proof. You need to have a clear and strong call to action that invites your visitors to take the next step. And you need to optimize your landing page for speed, usability, and conversion.

4 Bidding and budgeting

Blockchain also impacts your bidding and budgeting strategies, as it affects the supply and demand of keywords, the competition and cost per click, and the return on ad spend. You need to monitor and adjust your bids and budgets according to the market conditions, the keyword performance, and the campaign goals. You also need to experiment with different bid strategies, such as manual, automated, or blockchain-based bidding, to find the optimal balance between efficiency and effectiveness.

5 Testing and optimization

Finally, you need to test and optimize your SEM campaigns for blockchain continuously, as the technology and the industry are constantly changing and evolving. You need to use data-driven methods, such as A/B testing, multivariate testing, or artificial intelligence, to evaluate and improve your SEM elements, such as keywords, ads, landing pages, and offers. You also need to keep an eye on the latest trends and innovations in blockchain and SEM, and learn from the best practices and case studies of other blockchain marketers.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?