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How can you optimize your CRE portfolio for the automotive industry?

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The automotive industry is undergoing rapid transformation, driven by technological innovation, environmental regulations, consumer preferences, and global competition. As a corporate real estate (CRE) manager, you need to align your portfolio strategy with the changing needs and goals of your business. How can you optimize your CRE portfolio for the automotive industry? Here are some key steps to consider.

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Enock Ebbah

Landing sustainability-led transformation with training & strategy

1 Assess your current portfolio

The first step is to evaluate your existing portfolio in terms of location, size, functionality, flexibility, and cost. You need to understand how your assets support your core operations, such as manufacturing, research and development, sales and distribution, and customer service. You also need to identify any gaps, risks, or inefficiencies in your portfolio that may affect your performance or competitiveness. For example, are your facilities located near your key markets, suppliers, and talent pools? Do they have the capacity and capability to accommodate new products, processes, or technologies? Are they compliant with environmental and safety standards? Are they optimized for energy efficiency and sustainability?

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Enock Ebbah

Landing sustainability-led transformation with training & strategy
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Regarding sustainable materials and construction for CRE, CRE portfolios can explore lightweight and robust materials with less environmental impact and integrate sustainable energy systems such as heat pumps for climate conditioning and solar PV in built environment. These embodied and operational carbon reduction initiatives apply to many jurisdictions.

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2 Define your portfolio objectives

The next step is to define your portfolio objectives based on your business strategy and vision. You need to determine what kind of portfolio you want to have in the short, medium, and long term, and how it will support your growth, innovation, and differentiation. You also need to set measurable and realistic targets for your portfolio performance, such as occupancy, utilization, cost, quality, and customer satisfaction. For example, do you want to expand your presence in emerging markets, diversify your product portfolio, or enhance your customer experience? How will you measure your success and track your progress?

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Enock Ebbah

Landing sustainability-led transformation with training & strategy
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Regarding portfolio objectives, one of the key goals for CRE for automotive companies is to implement electrification of energy delivery within buildings and facilities. For automotive companies to achieve significant scopes 1 and 2 emissions, the buildings and facilities provide an essential opportunity to achieve the level of decarbonisation to match the automotive company's ambitions.

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3 Develop your portfolio plan

The third step is to develop your portfolio plan based on your assessment and objectives. You need to identify and prioritize the actions and initiatives that will help you achieve your desired portfolio outcomes. You also need to allocate the resources and budget that will enable you to execute your plan effectively and efficiently. For example, do you need to acquire, dispose, lease, or renovate any assets? Do you need to relocate, consolidate, or reconfigure any spaces? Do you need to implement any new technologies, systems, or processes?

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Enock Ebbah

Landing sustainability-led transformation with training & strategy
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All new buildings must be NetZero by as early as 2030. So, the CRE portfolio that plans to construct new buildings must incorporate the NetZero energy buildings requirement. Companies may have subset initiatives on energy savings and sustainable energy. However, it is reasonable for the CRE portfolio to have a comprehensive portfolio plan that includes NetZero to minimise disruption or risk to the business in the medium to long term.

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4 Manage your portfolio performance

The fourth step is to manage your portfolio performance by monitoring, reviewing, and adjusting your plan as needed. You need to collect and analyze data and feedback on your portfolio performance, such as occupancy, utilization, cost, quality, and customer satisfaction. You also need to compare your actual results with your expected results and identify any deviations or issues that may require corrective actions. For example, are you meeting or exceeding your targets? Are you facing any challenges or opportunities that may affect your plan? How can you improve your portfolio performance and efficiency?

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5 Engage your portfolio stakeholders

The fifth step is to engage your portfolio stakeholders by communicating, collaborating, and aligning with them throughout the portfolio optimization process. You need to involve and consult your internal and external stakeholders, such as business leaders, employees, customers, suppliers, regulators, and communities. You also need to inform and educate them about your portfolio objectives, plan, and performance, and solicit their feedback and input. For example, how can you align your portfolio strategy with your business strategy and vision? How can you create value and benefits for your stakeholders? How can you address their needs and expectations?

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6 Innovate your portfolio solutions

The sixth step is to innovate your portfolio solutions by exploring, experimenting, and learning from new ideas, trends, and best practices. You need to embrace change and innovation as a way to enhance your portfolio performance and competitiveness. You also need to leverage your portfolio as a source of competitive advantage and differentiation. For example, how can you use your portfolio to foster a culture of innovation and collaboration? How can you use your portfolio to attract and retain talent, customers, and partners? How can you use your portfolio to showcase your brand and values?

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you optimize your CRE portfolio for the automotive industry?

1

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3

4

5

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1 Assess your current portfolio

2 Define your portfolio objectives

3 Develop your portfolio plan

4 Manage your portfolio performance

5 Engage your portfolio stakeholders

6 Innovate your portfolio solutions

7 Here’s what else to consider

Corporate Real Estate

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How can you optimize your CRE portfolio for the automotive industry?

1

2

3

4

5

6

7

1 Assess your current portfolio

2 Define your portfolio objectives

3 Develop your portfolio plan

4 Manage your portfolio performance

5 Engage your portfolio stakeholders

6 Innovate your portfolio solutions

7 Here’s what else to consider

Corporate Real Estate

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