How can you optimize reach on social media?

Often people get overly focused on a specific result that they lose site of the importance of journey. Lets say you believe you have a strong belief on who represents your target audience. The truth is you have to believe in your own judgment and often people miscalculate and too tightly define that audience. This is a huge mistake on social media because micro-targeting greatly reduces the effect of your message. At the same time our messaging can come off as quick pursuit of a result rather than a sincere conversation to engage. No matter your product or service all people have options on who and what they enter into a transaction with. Learn how to communicate your abilities to solve problems.

Ninja tip: Use the platform itself to get to know your audience. Your audience behaves differently on different platforms. The same person is on Linkedin and Tiktok but they are on entertainment mode on Tiktok, whereas they are on business mode on Linkedin. So what you will talk to them about and how you will get their attention is very different. The 2 best ways to get to know your audience are: 1??. Do your own research using polls: People have a short attention span and polls work great, because A. People like to share their opinion. B. They require little time: They can pick from one of the few multiple choice options. 2??. Use the Insights of the platform itself 'Feel free to reach out if you need help

Speaking on your audience “pain” and “problems” always gets their attention. I would also add that, the first step is to ask is 1. Who is your ideal target that you want to target. 2. What are the challenges your target is currently facing? 3. Identifying their problems 4. Know their problems better then they know it. Sometimes individuals are not even aware they are in a problem. 5. How you can solve their problems, the solutions you can provide to them, that has worked.

CLEARLY DEFINE REACH! HOW WILL YOU WEIGH SECONDARY OR TERTIARY REACH? Your content interaction or your potential for interactions? IMAGINE: You have to choose which Account to work with. One will be kept, and one will be deleted! If one account has 330 followers, that are followed by a total of 15 million accounts. The other account has 9700 followers. Those 9700 accounts are followed by a total of 290K accounts. In my opinion, the account with more reach has 330 followers! WHY, YOU ASK? BECAUSE OF THE QUALITY OF THE FOLLOWERS! THESE ARE THINGS TO CONSIDER, AS WELL AS FOLLOWER TO FOLLOWING RATIO. FOLLOWING QUALITY WEIGHED AGAINST THE CONTENT INTERACTION? Consider this and draw your concrete conclusion! Be creative!

1. Get to know your audience. 2. Learn if a platform is right for your audience. 3. Know what kind of posts works on each platform. 4. Engage with your followers' content. 5. Post at the right time for your audience. Looking at the "best times" doesn't always work depending on your business.

Biggest mistake people make in 2023 is trying to be on all social platforms and getting nowhere, as they don't build relationships on any platform. Myth: You have to be on all social media platforms. And create tons of content. Truth: You have to spend the majority of your time on the 1-2 platforms your ideal clients spend most of their time on. Myth: You need to create tons of content Truth: You need few high-quality content pieces for sure. But the name of the game is Relationships. There are other strategies you need to put in place that are far more important than creating and posting content. Feel free to reach out, if you want my proprietary system for Social Selling.

While it may seem like conventional wisdom to use TikTok for videos or Instagram for images, here's where varying your content or being platform agnostic but customer-focused might really benefit your brand! The element of surprise/originality can drive engagement with content as it's unexpected! Try using short videos on LinkedIn or strong images like infographics as there are fewer competing types of content and you can attract more views/engagement! Try this and let me know! There's no exact prescription for #socialmedia success!

Instead of trying to figure out how to master all different social media, pick one and master it and then move on to choosing 2nd social media platform. That is exactly the strategy I used. I first was on Instagram, Facebook and LinkedIn. Posting every day, multiple times and I analyzing which platform was giving me the best ROI, which for me turned out to be LinkedIn.

I agree that choosing one or two platforms is better than going after all of them at once. So, where to start? Where is your audience? If they're on LinkedIn, stay here. If they're on TikTok, go there. If they're on the new Threads, try it out! Go deep on a few platforms, analyze, and pivot.

It’s about looking at each platform and identifying which ones work with your business objectives and overall goals, but then highlighting what the purpose is behind using them. Think: How would using those platforms support the overall business objectives? That will create the basis of your mission statement for each platform. Once you have your mission statement, you can then build your goals and metrics based on that mission. An example of a mission statement for using Instagram could be: “Company X will use Instagram to support their businesses recruitment objectives” TIP: Every platform has a mission statement, it's worth reading up on these, they'll help you.

For LinkedIn your profile needs to be SEO friendly as LinkedIn is a search engine. Your LinkedIn headline and profile needs to have keywords your target ?? audience will use to find you. If you are not appearing in the searches on LinkedIn, you are leaving money on the table.

Most important: Your headline is the most important part of your Bio on Linkedin, Facebook, Instagram, as it is the first thing people see of you. Not only when they check out your profile but also when you join a Linkedin audio event or Linkedin/FB/Insta live. Mistake: Putting too many things in your Headline. This confuses people and they may end up remembering the least important detail about you. Right strategy: Decide what's most important about your new connections to know about you. Share only those 1-2 facts in your 1st sentence in your headline. Use the 2nd sentence to show Sociak Proof. You might want to share your accolades or places you've been featured on or share reputable clients you had

Your profile on every platform should represent who you are to your target audience. Specifically on LinkedIn, if you are NOT looking for a job but instead using your profile as your professional footprint, your profile (About Me section) should speak to your target audience. Be clear how you help your audience, what it is you do for them, what it’s like to work with you, examples of your results and impact, how best to contact you, and share a little something about who you are. Then use your headline to write a value you statement speaking to your target audience, and include key words for topics you focus on. Use your banner to stand out, emphasize what your focus is. Make sure your Experience section is complete, and optimize your URL.

An example of such profile optimization is a high resolution, attractive image of your brand/business. A concise and compelling bio about your company. Clear contact information and a content strategy with relevant hashtags.

Before you do anything make sure you start with an optimized profile. Use a high-resolution logo, compelling bio, updated business hours, contact info, and a consistent name across platforms. Include relevant keywords in your descriptions for better discoverability. Link to your website and other social profiles. Make it easy for your audience to recognize you and understand what you're about. Believe it or not, most businesses miss this part. Remember, your profile is the gateway to your social media world and more web traffic.

In 2023, what works is quality content. Not quantity like it used to be the past years. Myth: You need to create tons of content Truth: You need few high-quality content pieces. What works best is talking about the biggest pain points of your ideal clients and sharing the latest news with them. Myth: Focus all on content creation Truth: The name of the game is Relationships. There are other strategies you need to put in place that are far more important than creating and posting content. Feel free to reach out, if you want my proprietary system for Social Selling.

Content is the #1 way to maximize your reach on any social media. BUT the key is writing content that is relatable and human. It has to have a great hook, I like to call it “Boom ?? dropping headline” that grabs the viewer's attention and compels them to want to read ?? your content. A common mistake people make when writing content is they want it to go “viral” and start focusing on that instead focusing on, who will benefit from reading my post, how will it add value to the reader, and what will they get out of reading my post. If your posts, help one person, it's worth writing. That's what you call good content. The best way to come up with content is: - look at the most asked questions you get asked

Creating valuable content is the cornerstone of optimizing your reach on social media. By understanding your audience, providing educational content, incorporating storytelling, utilizing visuals, encouraging UGC, staying consistent, and engaging with your audience, you can build a strong online presence, attract a wider audience, and foster meaningful connections. Remember, the value you provide will determine the success of your social media efforts.

I agree with this 100%. And to build on this, creating content that not only educates your audience but is evergreen will benefit you and your engagement in the long run. Just because you’ve seen your infograph twice doesn’t mean majority of the channels audience has even seen it once. Reuse your high-quality content, and revamp how you launch it with to appeal to not only a new audience, but that group of users who’ve seen it before.

In the realm of social media, creating valuable content is extremely important. It's not about flooding feeds, but enriching them. Strive for content that educates, inspires, empowers, and or entertains. If you can check one of those boxes every time, you have a winning recipe. Quality trumps quantity. Each post should serve a purpose, engage your audience, and build your brand narrative. Remember, in the social media universe, content is king, but context is the kingdom. Also, it's not about what you like, it's about what your audience likes.

Sticking to the ‘best times to post’ could be damaging your posts reach and engagement statistics. Stop it and try this instead. Best times to post are usually generic and based on data across all industries. Instead use the data in Google analytics to find out when people are visiting your website and on what device, then use this information to schedule your social media posts and adapt your content. If 90% of your audience are visiting on mobile then make sure your content reflects this and if it’s LinkedIn your planning for, be mindful of the two algorithms.

Don't fall into the “The right time to post” trap. Definitely not for LinkedIn. I have tested the “right time to post theory and I can say it truly is not accurate. My first post that hit 800K+ views on LinkedIn was posted on Friday at 4:30ish pm est, which is actually not aligned with “the best time to post” theory. Many of my posts that have generated the highest views on LinkedIn were never posted following “the best time to post” theory at all. What it really comes down to it, is the “Content”. Your content needs to hit the 5 Senses of the human being. Human beings are driven by emotions. Capture them by their emotions and you got their attention. I use my “5 Senses Tool” framework when writing content on LinkedIn.

Posting during busy periods can be useful as there are more people on the platform at that time to help with early engagement, but it can also be beneficial to post during quieter times. This way you have less competition for visibility and you may reach people you wouldn't ordinarily at other times. Mix it up and post at different times then review the results and impact, but be sure to share engaging content that connects with people.

In my experience I focus less on what someone says is the best time. It’s stressful to be on social media for many, having to worry about making sure you’re inside a ‘window of time’ only makes it more stressful. Instead, create habits with your audience. Pick a time that works for you and your day, and be consistent. You can also tell your audience when you post (write it on your profile in your About section, or add it as a footnote to your posts). For my target audience on LinkedIn, I do 8AM during the week, which is the start of the day, lunchtime or evening for a chunk of my audience. On weekends I do between 8-9AM. Less people post on weekends, but more people are here to consume content so it’s a great time to post.

let’s be honest, there isn’t a magic time to post. in my opinion, it boils down to a couple of important factors : 1. consistency: you don’t have to post every day, but making sure you post regularly is a requirement of growing any account 2. psychology: put yourselves in the shoes of your audience. Think “will my audience be more or less active during an upcoming holiday?” or “Does it make sense to post on LinkedIn during the weekend when my audience typically isn’t active?” 3. analytics: even if you don’t have a content management platform that can recommend optimized times for you to post, there are in-app analytics, like on Instagram, that can tell you what days and what times your unique audience is on the platform most

In 2023, the name of the game is Relationships! Your end goal should be to build a strong relationship with your audience so they will become raving fans. How to get there? 1?? Engage with THEIR content! Make THEM feel seen and heard. And watch how they will not only be commenting regularly on your content but also sharing your (Personal or Business) Brand with everyone they know and do your promotion for you! 2?? Recognize the people, who engage with your content regularly and reward them 3?? End your posts/videos with a question to your audience. The simpler the question, the more engagement you will get

The real action happens in the DMs. While many measure engagement on content based on “how many likes, comments and shares” you have on your content, I assure the success of content based on “How many people are DMing me. Because there are tons of people on LinkedIn (and other social media platforms) that don't like posts or comments, they silent viewers, but they will privately reach out to you. I land all my clients from LinkedIn DMs. The individuals who are reaching out to me, barely ever engage with my content publicly. So it comes down to what is your true goal. Is it to get views or is it to land paying customers/clients?

Creating effective relationships on social media isn't just about getting followers, it's about building a network. Get comfortable with engaging with the content of creators you love and developing relationships that can become mutually beneficial to you. One of my favorite ways to do this is through collaborative content. If there's a creator in your network whose content might complement yours, plan a joint initiative that allows you leverage each others audiences. It can be a dual post, video, etc where you are both focusing on an intersecting topic and providing value to your communities. These sort of joint initiatives are great for skyrocketing reach, connecting with new audiences and forming relationships with other creators.

What’s key here is you must give in order to receive. You need to do more than respond to your audience’s comments, you must proactively go out and comment too. Build yourself a comment strategy. Here’s how: define your target audience. Make a list of 5-10 of them. Make a list of 3-5-10 brands your target audience follows. Make a list of 3-5 publications, events, topical influencers, and media/PR they follow, IE where they go to learn on topics important to them professionally. Go ring the bell of every single one of these on your list. When they post, comment with value to add to conversation. You’ll gain visibility with your target audience, drive profile views & views of your content also on topic for this audience. Keep repeating!

One of the best ways to boost engagement is to build a small community with whom you engage regularly. As they comment and share they will help amplify your message. This works well if you share common target audience. You build engagement as you are introduced to their community and they are introduced to yours.

Social media for business is a marketing channel first and foremost. When building your strategy - all the things mentioned above MUST tie in with your overall marketing goals. It is not a standalone channel, it is an addition to other channels and it is extremely powerful. It’s not just about being seen or gaining visibility - it is not a billboard. It is, instead, about building credibility and trust, becoming known for what your brand does and how it is experienced, for creating culture and fostering community and lastly - to convert your audiences into paying customers or leads, which is the ultimate purpose of any marketing channel.

Building visibility, engagement and impact on social media is a marathon not a race. Slow and steady wins over time. It does take effort. What is key is to be clear through your profile, the content you share and the actions you take (posts, comments, other contributions) what your focus is. Clarity and consistency is important. Ex: let’s say your focus is Human Resources. Your profile tells your audience how you help them, work you do, etc. How headline says specifically how you can help them. Your content shares expert insights, etc relevant them them, your comments demonstrate your experience & expertise in the space. AND you use hashtags relevant to the topic. Over time you build reference for this topic, people will ‘know’ you for it.

Think about the purpose of the channel and what good looks like. For example, if it's designed for customer acquisition, the strategy will be very different to a channel used to resolve complaints. Also bear in mind the purpose is going to be different for brand pages than individuals. Then geography will come into the mix. Like pretty much every type of strategy, start with the 'why'.

Relevance and immersion should be at the centre of your thinking. Especially when it comes to social media, folks often think about participation as necessary. If you treat your efforts on social as obligatory, it WILL show. Instead, find the most relevant platforms for your prospects AND you. You're set up for failure if you choose a platform that won't keep you engaged. Once you know you can consistently maintain your interest and participation, immerse yourself. This is as true for you as it is for a person who is hired to run social media for your brand. Whoever is doing it, the person must be immersed, integrated, and engaged in order to pick up on the platform nuances and optimize relationships in a way that still feels organic.

Don’t just give your customers something to talk about, give them somebody to talk about, (and to). When it comes to social media, you should be giving the voice behind your platforms their own personalities. Yes, you will (should) already have a general Tone Of Voice (TOV) for your brand BUT your social tone can be slightly different, depending on the audience you’re looking to communicate with. People want to relate, they want to converse with other people not robots. Why would anyone continue a conversation if it didn't flow naturally. That's the sweet spot.