How can you nurture leads to close more sales?

It is crucial to consider one thing: Before thinking on closing, we need to be valuable for our customer. Bringing attention and caring for their business and for them. There is no secret: You need to stay close to your customer, in the good and bad times. For me, staying close it is a good way to understand their needs and their timing. This will not bring you to close a sale all the time, but it will bring knowledge, maturity and confidence to create a stronger relationship with all of your customers. Allways think on a long term relationship. Commitment and trust.

Nurturing leads is an art! Regular, valuable content, personalized interactions, and understanding their pain points help build trust over time. Having Consistent follow-ups and tailored solution can pave the way to successful sales closures.

I think the best way to nurture any relationship is by being supportive and listening to needs as they arise! That way they feel confident to make decisions and trust you & the company in the process. Another great thing you can be as a salesperson is proactive and trying to think 1,2, sometimes 3 steps ahead of them in case they ask for it. Lead them on the journey and be prepared for whatever they may want/ask.

Knowing Buyer's personas, understanding their needs, behaviour is very much important for the closing the sales. Sometimes prework on the thoughts of buyers by putting ourself in their shoes also help.

Understanding their challenges and expectations is crucial. Learn their internal processes. Familiarize yourself with their industry language. Provide enough value for them to know who to come to when in need.

Noch vor kurzer Zeit galt die Faustregel, dass ein Kontakt 7-mal kontaktiert werden muss, um zu reagieren. Das hat sich inzwischen dramatisch ver?ndert: heute zeigt die Erfahrung meiner Kunden, dass ein Kontakt deutlich mehr als 20-mal kontaktiert werden muss, um Fortschritte im Gespr?ch zu erreichen. Die in der Praxis erfolgreichen Wege, wie LinkedIn Nachricht, E-Mail und Telefonat müssen dabei sorgf?ltig zeitlich und inhaltlich aufeinander abgestimmt werden. Ohne ein gutes Lead-Management System, wie zB HubSpot geht das nicht.

Para conocer a tu buyer persona, puedes utilizar una variedad de canales. Algunos de los canales más comunes son: Encuestas: son una herramienta útil para recopilar información sobre tus clientes ideales. Entrevistas: Puedes realizar entrevistas en persona, por teléfono o por correo electrónico. Análisis de datos: Puedes analizar los datos de tus redes sociales, tu sitio web y tus campa?as de marketing para obtener información valiosa sobre tus clientes ideales. Grupos de enfoque: Puedes reunir a un grupo de personas que representen a tu audiencia objetivo y hacerles preguntas específicas para obtener información valiosa. Investigación de mercados.

Using multiple channels is one of the key points in sales prospecting. Top 3 channels for b2b sales are Email, LinkedIn and phone. Create a cadence that combines these 3 channels and get yourself more meetings. Personalization is also very important, try to get to know your prospects before pitching your product, this will definitely increase the chances of them getting an interest and potentially becoming your client after.

Imagine our dinner party again. Sending invites isn't just about emails; it's calling, social media, maybe a note. This is lead nurturing across channels. Use phone calls, social media, webinars, podcasts, blogs, videos - each a unique invite, tailored to your guests' - or prospects' - tastes and journey stage. Social media is your buzz-making billboard, emails give detailed insights, and calls are your warm, personal RSVPs. Mixing these channels right ensures your guests - your prospects - feel truly invited, excited for the party. It's about guiding them from just knowing to eagerly attending.

L'invitation en lives, en événements privés voire en podcasts est un vrai boost de conversion. Testé et approuvé. Tout l'enjeu est de construire AVEC. Non seulement plus pour.

Once you’ve started a 2 way conversation don’t ’just add value’ that’s incredibly subjective. Instead, build a 1:1 communication cadence for the prospect including content on what they professionally and personally care about

Para aportar valor y educación para cerrar más ventas, es importante que te enfoques en las necesidades de tus clientes y les brindes soluciones personalizadas. Algunas técnicas efectivas para cerrar ventas incluyen: Estudiar tu producto: Asegúrate de conocer bien tu producto o servicio y cómo puede ayudar a tus clientes. Investigar a tu competencia: Investiga a tu competencia y descubre qué los hace diferentes. Comunicar con eficacia: Comunica de manera efectiva cómo tus productos o servicios pueden ayudar a tus clientes. Conocer a tu audiencia: Aprende todo lo que puedas sobre tu audiencia objetivo.

In today's dynamic market, the role of a sales professional extends far beyond the traditional boundaries of merely presenting a product or service. Successful lead nurturing in sales today hinges on being an educational resource. Focus on educating, not just selling. Tailor information to each customer's unique needs, using diverse formats. Stay informed about industry changes to offer relevant solutions. This approach builds trust, establishes long-term relationships, and positions you as a knowledgable advisor, enhancing the potential for sales success.

Give your prospects the opportunity to do it themselves. Teach them best practices, maybe even your process, in an attempt to help them (offer them value) without them having to engage with you. While this may seem scary, it’s not your strategies and tactics that your prospects are after. They want your execution. So educate, offer value, and then reel them in when they realize they need you to execute for them.

Woher wei? ich, was für einen Mehrwert ich einem Kontakt in der Prospecting oder Opportunity Phase bieten kann? Ganz einfach: frage ChatGPT - bzw. ChatSpot (von HubSpot)! Die meisten Vertriebsprofis vergessen, dass ChatGPT nicht nur gute Texte entwerfen kann. Sondern übersehen, dass ChatGPT ein ausgezeichneter Berater ist, um die Probleme (Pains) von meiner Zielgruppe pr?zise herauszuarbeiten.

Le lead nurturing est un processus continu et nécessite un suivi : - Communication constante : Maintenez le contact régulier avec vos prospects, en suivant leurs interactions. - Tenir ses engagements : Respectez vos engagements, tels que l'envoi d'informations pertinentes, la prise de rendez-vous, les démonstrations et les propositions, pour batir la confiance. Quelques astuces : - Analyse comportementale : Suivez attentivement le comportement de vos prospects pour personnaliser vos interactions. - Réactivité : Soyez prompt dans vos réponses pour démontrer votre engagement envers le succès de vos prospects. - Consistance : Maintenez une approche fiable et professionnelle tout au long du processus de lead nurturing.

Multi-thread, not just at the account you're working to close, but with partners, evangelists, customers, and your own internal team. Connecting your account with individuals that they can relate to, their peers, creates a stickiness and brand affinity.

if you say you're going to follow up at a certain time - do it. and if you have a call/disco/demo/debrief - send a follow up same day. don't be lazy, stay on top of things and set that expectation for your prospect. You're a representation of the service they expect after you win their business.

Always follow up a meeting with an email summary and extra collateral the same day. If someone asks you to check in with them a given date/time, best follow through. Show initiative and be consistent.

Au-delà de la fibre commerciale qui pour moi est un must to have, une prospection réussie se caractérise par : - Persévérance et savoir accepter l'échec - Suivi minutieux encore et toujours pour favoriser la création d'un lien durable basé sur la confiance - Intelligence situationnelle et émotionnelle pour détecter l'opportunité

Requesting feedback and referrals is often underestimated but holds substantial impact. Feedback provides valuable insights for product improvement, enhancing customer satisfaction. Simultaneously, asking for referrals harnesses satisfied customers to endorse your business, building trust among new leads. This dual approach not only strengthens relationships but also extends your reach, playing a crucial role in closing more sales through authentic recommendations and continuous improvement.

Only do this AFTER you have built a meaningful relationship (spoken/communicated to them more than 8 times) If you ask for a referral too early (like many of these HR recruiters do), you just end up annoying them with your own selfish goals. Your goal is to serve them. Keep that directionality.

Saber escutar as necessidades do seu cliente e também pedir feedbacks de melhorias que ele poderia propor ao seu produto ou servi?os. Faz que ele se sinta parte do processo e realmente um parceiro.

In our dinner party journey, lead nurturing goes beyond just serving dishes; it's about engaging guests in conversation. Just as you'd ask for their thoughts on the meal and the evening, in business, it's crucial to seek feedback. Use surveys, polls, and quizzes like thoughtful questions at the table, gauging satisfaction and making guests feel heard. And don't forget to ask for referrals - it's like inviting your guests to bring a friend next time, expanding your circle. This two-way communication enhances your relationship with prospects, boosting loyalty and broadening your reach. It's a strategy of not only ensuring satisfaction but also of growing your guest list, making every future gathering larger and more vibrant.

Quando incomporamos práticas de diálogo, feedback e referências em nossas estratégias de nutri??o de leads, construímos um relacionamento mais sólido e duradouro com nossos leads, contribuindo para a lealdade do futuro cliente, reten??o e, ao mesmo tempo, expandindo nossa base de clientes por meio de referências positivas.

Par expérience, j’ai entendu beaucoup de commerciaux et dirigeants m’indiquer que la prospection chez tel ou tel ne servira à rien car il a l’habitude de travailler avec notre concurrent X. Considérant que la curiosité doit faire partie des soft skill d’un commercial, j’y suis allé quand même. Résultat : marché décroché après plusieurs rendez-vous et suivi, et renforcement de nos relations avec lui. Moralité : ne jamais se réfugier derrière des soit disant habitudes de clients pour justifier de ne pas prospecter et de rester dans sa zone de confort. Il faut oser, le ??non?? est dans votre poche, cela ne co?te rien d’essayer. N’est ce pas là le r?le d’un commercial ?

At the end of the day, we can do everything right and still come up with nothing , because if our product/service isn’t needed at the time we reach out and connect, then that’s what it is. Timing is everything, and the only thing left to do is make a friend and be readily available when our number is called. Someone could drop the ball, over charge, have an inconsistent support team, etc. A lead is just a name on a piece of paper, and they’re a dime a dozen. Building relationships open up doors we didn’t know existed. They generate additional leads and referrals. It’s all about keeping the pipeline full.

Timing is the most important factor that ultimately leads to a deal being closed. Urgency cannot be created artificially, it comes from the right timing. If you approach the customer as soon as there are actual sales triggers (news, jobs, technologies, keywords...) and make a connection to a specific challenge that the customer can solve with your product/service, the deal will happen.

Je persiste à penser que la voie de l'excellence (au-delà du commerce) se résume principalement par la persévérance, la pertinence et la patience.

After all has been done, constantly reinventing the wheel is non-negotiable. We should not be stuck in the orthodox ways of doing things that we don't evolve with our clients. We should always preempt the needs of our clients even before they realise they need them, that will be a sure footing and a curve ahead.