How can you motivate your team to create more content?

If your team doesn't understand the underlying strategy and the big-picture goals of your organization, they're not going to be able to develop content that supports the mission--but if they're given a brief that's too big ("increase brand awareness") they're going to struggle to know where to start. Do everything you can to define content pillars, core channels, and post-level KPIs before you start the brainstorming process to make sure you're setting up creative constraints to drive the team forward.

To make your team create more stuff, tell them exactly what needs doing and how it helps. When they know what's expected and why, it gives them a roadmap and a reason to do their best. Clear instructions also show them what they're responsible for, making them feel more involved and keen to keep making good stuff.

??If your team lacks an understanding of the overarching strategy and major goals of your organization, they won't be able to create content that aligns with the mission. On the other hand, if they receive a broad brief like "increase brand awareness," they may struggle to determine a starting point. Take every opportunity to establish content pillars, core channels, and post-level Key Performance Indicators (KPIs) before initiating the brainstorming process. This ensures that you define creative constraints, guiding the team effectively.

Please don’t put your team on a fixed schedule! If it’s gonna be sincere content from their perspective, they need to be able to develop their own voice and strategy. Of course, alignment in strategy is essential in every aspect of marketing. But having them put out your corporate stuff on their personal profiles will accomplish nothing.

Le personal branding n'est pas seulement une tendance, c'est un atout majeur pour chaque employé et pour l'entreprise elle-même. En développant une présence forte sur les réseaux sociaux, un employé renforce sa crédibilité, élargit son réseau professionnel et devient une vitrine vivante des valeurs de l'entreprise. Individuellement, cela ouvre des opportunités de carrière et favorise la confiance en soi. Collectivement, c'est un moyen puissant de promouvoir la culture d'entreprise, d'attirer des talents et de renforcer la visibilité de la marque. Investir dans le personal branding, c'est investir dans le succès personnel et professionnel, tout en renfor?ant la réputation de notre entreprise.

I once taught the team about using LinkedIn, none were motivated to get started but once they did, it was appreciating and acknowledging the fact they had posted in the first place. For many, just getting started and posting for the first time can be nerve-wrecking. Tell them what they did well and what areas they could improve on, but always remember to congratulate them on trying- feedback can go a long way.

Donner de la rétroaction et de la reconnaissance à votre équipe va bien au-delà de la simple formalité. C'est une stratégie puissante pour stimuler la motivation et renforcer la cohésion. En reconnaissant les réalisations individuelles et collectives, vous alimentez un environnement positif qui inspire la productivité et le dévouement. La rétroaction constructive, quant à elle, offre des opportunités d'apprentissage et de croissance. Ensemble, elles créent une culture où chacun se sent valorisé et inspiré à donner le meilleur de lui-même. En investissant dans la reconnaissance, vous investissez dans la motivation de votre équipe et, ultimement, dans le succès de l'entreprise.

When it comes to providing feedback and recognition in a social media marketing company, it's important to acknowledge the hard work and creativity of your team members. Recognize their achievements publicly, whether it's through team meetings, emails, or social media shoutouts. Giving specific and constructive feedback helps them grow and improve. Remember, a little recognition goes a long way in boosting morale and motivation! ????

When looking at analytics and what content performed exceptionally well, use that opportunity to be a hype squad for the folks who made it happen! It could be internally in a note to C-suite level execs.. or in a broader internal message with a genuine sentiment about how successful it was. It could be externally on LinkedIn.. where you, team members, or even company leaders give a shout out to the people who made the content successful. If the content led to some type of major financial gain, reward those people financially (either via a bonus or through some other company financial instrument).

Why not provide assets and content pieces and videos that your team can post and share. Since others on a team might not have the creative skills social media managers have, I think it’s important to create assets they can share to their networks and beyond.

Creating more content isn’t always necessary if you can repurpose what you already have to make it fun and engaging. You can even switch up the format. But encouraging your team to collaborate and bounce ideas off of one another will make it a collective effort to elevate on the digital landscape.

Stimuler la créativité et la collaboration au sein de votre équipe est la clé pour libérer un flux constant de contenu innovant. En encourageant un environnement où les idées convergent, où la diversité des talents s'épanouit, vous favorisez l'émergence d'initiatives audacieuses. La collaboration inspire des perspectives uniques, tandis que la créativité offre des solutions hors des sentiers battus. En encourageant ces valeurs, nous transformons notre équipe en une force collective, générant non seulement du contenu exceptionnel, mais également une culture d'entreprise dynamique. Ensemble, nous créons, nous innovons, et nous réussissons.

If you want to motivate your employees to create more content, encourage collaboration and creativity. Create a supportive environment where ideas are welcomed and teamwork is valued. Encourage brainstorming sessions, where everyone can contribute their unique perspectives. Provide opportunities for cross-functional collaboration, allowing different teams to work together on projects. Recognize and reward innovative ideas and successful collaborations to inspire others. By fostering a creative and collaborative culture, you'll motivate your employees to produce even more amazing content! ????

It seems like a no-brainer, but the more content teams collaborate, the more creative they get. Each person on the team has different backgrounds and perspectives, which leads to not only more ideas around storytelling but also a more inclusive storytelling approach. Empowering team members to be their true, authentic selves sparks greater creativity and an exchange of ideas around content and topics. Leaders also know not every team member will be extroverted in their ideas and creativity. Other team members may be more introverted. Providing outlets for all team members so they are confident when they do offer collaborative suggestions will foster enhanced connection within the group.

I believe?inspiring the team is essential because it enables them to solve problems when they arise. Teaching them about any topic, color theory, or design principles aids in the team's understanding.?Training makes sure that the team remains up to date on the newest tools, innovations, and trends, which helps them adjust to changes more quickly and create content that appeals to the viewers of today.

To motivate your employees to create more content, offering training and development opportunities can be a great idea. Consider providing workshops or courses on content creation, social media marketing, or even creativity techniques. This not only enhances their skills but also boosts their confidence and enthusiasm. Additionally, you can encourage them to attend industry conferences or webinars to stay updated with the latest trends and techniques. By investing in their growth, you'll inspire them to generate even more engaging and impactful content! ????

The ability of team members to learn from their peers is a great way to boost content output. One team member may be struggling with color correcting and audio levels, while another team member may shine in those areas. Or, a junior team member may not have all the tricks down in InDesign, but a more senior team member has the shortcuts down. Providing space for team members to learn from each other (or other outside experts) should be baked in to a content team's workflow. With the digital landscape (software, social platforms, etc.) changing daily, keeping the team up-to-speed can help keep the team connected, and be invested in the entire team's collective success.

I don’t think you should start without this. You could, but you’d waste a tremendous amount of time reinventing the wheel, while in the mean time losing interest and buy-in from your team.

Empowering team members so they have a vested interest in creating content is one of the best ways to motivate them. A few years ago, I had a video content producer who was running into "mental blocks" around what type of content to create. We chatted about her interests, what stories she found herself watching, etc. Over the course of several informal chats, her confidence grew through positive reinforcement of her story pitches. Helping her see the value of how her story pitches and video content tied into the larger organizational strategy helped her remove her "mental block," and it led to some of the best content produced by our brand.

I think employees who feel like they 'belong' within the organisation, feel proud of what it stands for and are overall happy at their workplace, will surely create content to brag about being associated with tour brand. I strongly believe that creating happy employees and always being transparent with them regarding the successes, achievements and failures make them feel valued (to be let in on otherwise sensitive information) and this increases their love for the organisation. Expect tons of behind the scenes content as well as celebratory posts from such employees.

Empowering and trusting your team is key to motivating them to create more content. Give them the freedom to take ownership of their projects and make decisions. Encourage them to share their ideas and opinions, and actively listen to their input. When they feel trusted and valued, they'll be more motivated to go above and beyond in their content creation. Remember, a supportive and trusting environment can lead to incredible creativity and productivity! ????

Often the best way to create content is to not create, but to document. So just filming whatever you do is the easiest way to capture authentic moments, that you couldn't re-create. Analogy: If you're asked to pose for picture you always look exactly that posed and awkward. Whereas a candid shot of you smiling talking to a friend, when you weren't looking, will always looks so much nicer. This is the same approach above, but with video.

Here’s a big one to consider: What’s in it for them? You don’t own their profiles, nor should you want to. So you need to figure out a way that it’s beneficial for them to make content that helps your target audience.

The question is “how to motivate your team to make more content?” Give them the tools to succeed. If you are an owner who is using the free version of Canva and expect your team to make amazing content, you are not doing it right. Make sure you have the tools and software for your team to crush content creation. Canva Pro. Capcut Pro. ChatGPT4. Google Ecosystem for collaboration and more effective communication. Tools and processes are key to getting your team to make more content.