How can you be more persistent in sales?

1 Understand your value proposition

Before you can be persistent, you need to be confident. And to be confident, you need to know your value proposition. What is the unique benefit that your product or service offers to your prospects? How does it solve their problems, fulfill their needs, or satisfy their desires? How is it different from your competitors? You should be able to articulate your value proposition clearly and concisely in every sales interaction. This will help you to establish your credibility, create interest, and overcome objections.

2 Set realistic and specific goals

Another way to be more persistent in sales is to set realistic and specific goals for yourself and your prospects. For example, instead of saying "I want to close more deals this month", you could say "I want to close 10 deals worth $5,000 each by the end of the month". This will help you to measure your progress, track your performance, and adjust your actions accordingly. You should also set goals for each stage of the sales process, such as making a certain number of calls, sending a certain number of follow-ups, or scheduling a certain number of appointments. This will help you to stay focused, motivated, and consistent.

4 Handle rejection positively

Rejection is inevitable in sales. You will face many situations where your prospects will say no, ignore you, or ghost you. However, you should not let rejection discourage you or stop you from being persistent. Instead, you should handle rejection positively. That means you should not take it personally, but rather see it as an opportunity to learn, improve, and try again. You should also not give up on your prospects too soon, but rather try to understand their objections, address their concerns, and re-engage them with a new approach or offer.

5 Seek feedback and support

Finally, you can be more persistent in sales by seeking feedback and support from others. You should not be afraid to ask for feedback from your prospects, your customers, your colleagues, or your manager. Feedback can help you to identify your strengths and weaknesses, to recognize your mistakes and successes, and to discover new ideas and opportunities. You should also seek support from your network, your mentors, or your peers. Support can help you to overcome challenges, to cope with stress, to celebrate achievements, and to stay inspired and motivated.