登录查看更多内容

How can you measure the value of your CRM system?

由人工智能和领英社区提供技术支持

A CRM system is a valuable tool for marketing operations, but how do you know if it is delivering the results you expect? Measuring the value of your CRM system can help you optimize your campaigns, improve your customer relationships, and justify your investments. In this article, we will show you how to use six metrics to assess the impact and value of your CRM system for your marketing operations.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Sid Galada

1 Revenue attribution

Revenue attribution is the process of linking your revenue to the specific marketing activities that influenced it. By using your CRM system to track the customer journey from the first touchpoint to the final purchase, you can assign credit to the channels, campaigns, and content that generated the most revenue. This way, you can identify the most effective marketing strategies and allocate your resources accordingly.

添加您的观点

Sid Galada
举报内容
This is true for established businesses. I would add that it is really important to prioritise. I have made mistakes in the past implementations because I got distracted with new and shiny features that get pushed heavily by sales. I realised through experience that setting up any system should be best practice but in context. For e.g. if you are a startup with 10 customers, the resources should be focussed on getting new customers, not so much the CRM set up, at this stage you don’t even know what you would want to measure.

已翻译

赞

2 Customer lifetime value

Customer lifetime value (CLV) is the estimated profit that a customer will generate for your business over their entire relationship with you. By using your CRM system to collect and analyze data on your customer behavior, preferences, and feedback, you can segment your customers based on their CLV and tailor your marketing efforts to increase their loyalty, retention, and referrals. This way, you can maximize the value of each customer and reduce your acquisition costs.

添加您的观点

Sid Galada
举报内容
Add customer acquisition cost and you have a really good measure of sales effectiveness (popularly known as LTV/CAC). One of the key indicators of sales efficiency, as a general rule of thumb, anything over 3 is best in class.

已翻译

赞

3 Customer satisfaction

Customer satisfaction is the degree to which your customers are happy with your products, services, and interactions with your brand. By using your CRM system to measure and improve your customer satisfaction, you can enhance your reputation, increase your retention, and generate more positive word-of-mouth. You can use various methods to measure customer satisfaction, such as surveys, ratings, reviews, testimonials, and net promoter score (NPS).

添加您的观点

Sebastian Joseph

General Manager-Sales & Operations
举报内容
AI Based multi channel marketing?campaigns to keep focus on the same product or different products. It means personalised campaigns tailored to the interests of each customer.

已翻译

赞

4 Marketing productivity

Marketing productivity is the ratio of your marketing output to your marketing input. By using your CRM system to automate and streamline your marketing tasks, workflows, and processes, you can increase your marketing productivity and efficiency. You can use metrics such as time spent, tasks completed, errors reduced, and quality improved to measure your marketing productivity and evaluate your performance.

添加您的观点

5 Marketing ROI

Marketing ROI is the measure of the return on your marketing investments. By using your CRM system to calculate and compare your marketing costs and revenue, you can determine your marketing ROI and assess the profitability of your marketing efforts. You can use formulas such as (revenue - cost) / cost or (revenue - cost) / revenue to calculate your marketing ROI and benchmark it against your goals and industry standards.

添加您的观点

6 Marketing alignment

Marketing alignment is the degree to which your marketing goals, strategies, and activities are aligned with your overall business objectives and vision. By using your CRM system to communicate and collaborate with other departments, such as sales, service, and finance, you can ensure that your marketing alignment is high and consistent. You can use metrics such as leads generated, conversion rates, revenue contribution, and customer feedback to measure your marketing alignment and identify any gaps or opportunities for improvement.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Marketing Operations

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you measure the value of your CRM system?

1

2

3

4

5

6

7

1 Revenue attribution

2 Customer lifetime value

3 Customer satisfaction

4 Marketing productivity

5 Marketing ROI

6 Marketing alignment

7 Here’s what else to consider

Marketing Operations

给文章评分

感谢您的反馈

更多Marketing Operations相关文章

更多相关阅读内容

How can you measure the value of your CRM system?

1

2

3

4

5

6

7

1 Revenue attribution

2 Customer lifetime value

3 Customer satisfaction

4 Marketing productivity

5 Marketing ROI

6 Marketing alignment

7 Here’s what else to consider

Marketing Operations

给文章评分

感谢您的反馈

查看其他技能