How can you measure the success of remote and hybrid communication?

Measuring the success of remote and hybrid communication can be done through various metrics such as employee engagement surveys, productivity indicators, communication platform analytics, feedback mechanisms, and qualitative assessments of collaboration and team dynamics.

Rather than overwhelming teams with a plethora of tools, be intentional about the platforms you adopt. Clearly define the specific purposes for each channel to prevent confusion and misuse. Provide training to ensure everyone understands which channel is appropriate for different types of communications. I include the word "training" a bit reluctantly. Not that training is unimportant (it's critical) but I'm reluctant because internal communicators need to be included before the adoption of communication tools. Otherwise, we test/measure success based on an already flawed system. First, clarify the use case for each tool you have. Then train with what you have and then measure and make changes accordingly.

Shift away from solely quantitative metrics like message counts, tasks assigned, or usage adoption. While volumes can be measured, true success lies in qualitative feedback - did interactions achieve clarity, mutual understanding, and quality knowledge exchange? These substantive outcomes should be the new focus. First do a quantitative survey (with open-ended questions) and then use that data to follow up with a qualitative study.

As I mentioned earlier, technology alone cannot cultivate effective communication. Adopt training and create an atmosphere of open discussions, and nurture empathetic communication that accounts for individual emotions, and potential resistances when adopting new tools. This human-centric approach allows meaningful adoption. I'm reminded of an experience where every employee was surveyed about their desire to return to the office. Over 80% stated they want to return. this was INCORRECT! Most of those replies reflected the employee's fear of bucking the CEO's already published opinion that remote work is lazy. When the survey was redone as anonymous, the results flipped. We must always strive to incorporate the humanity in each of us.

Importante levar em considera??o o tamanho e capilaridade da organiza??o para definir mecanismos de medi??o da comunica??o remota e híbrida. De forma mais massificada e frequente, enquetes e se??es de comentários via canais podem oferecer algumas pistas e dados. Fazer uma escuta junto ao time de influenciadores e líderes também pode trazer elementos relevantes. Porém, nada como uma pesquisa intencional, estruturada e focada nessa escuta dirigida.

True innovation in communication goes far beyond just acquiring the latest tools and platforms. It demands cultivating an innovative mindset and approach at an organizational level (I'm talking to you you C-suite). Here are some specific ways to foster communication innovation: Don't wait for your approach to stagnate - stay curious. Encourage teams to continuously explore new communication methodologies, research best practices, and learn from other organizations. Way back in the day during high school, I worked at a deli in NY. Regularly the owner would give me money and tell me a friend to visit other delis and eat and report back the experiences. This was an inexpensive effort for the deli with a critical return on investment!

As soon as I read this question (How can you measure the success of remote and hybrid communication?) a quote from Yogi Berra popped in my head: "Nobody goes there anymore; it's too crowded." This paradoxical sentiment strikes me as a good analogy for modern communication evaluation. We strive to measure and then make decisions based on those measurements. But first, we need to identify that we are chaotic and confusing employees with no clearly defined guidelines on how and when to use each. My time at Arizona State University, juggling email, Wrike, Slack, and Google Docs comments, epitomized this challenge. Each employee would reply with a different tool causing an inefficient, and frustrating experience. First, educate out of chaos.