How can you measure social media without third-party tools?

由人工智能和领英社区提供技术支持

Social media measurement is essential for any business that wants to understand and improve its online presence and performance. But what if you don't have access to third-party tools that can provide you with detailed analytics and insights? Don't worry, you can still measure your social media without them. In this article, we'll show you how to use some free and easy methods to track and evaluate your social media goals and results.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Josh Turbill

Head of Digital, EMEA | Technology | ABM | Social Media
Sadullah M. Ba?

Social media specialist, PhD on communication studies, MA on new media and internet startups.

1 Define your objectives

Before you start measuring anything, you need to have a clear idea of what you want to achieve with your social media efforts. Do you want to increase your brand awareness, generate leads, drive traffic, or boost sales? Depending on your objectives, you'll need to choose the right metrics and indicators to monitor and analyze. For example, if your goal is to raise awareness, you might want to look at metrics like reach, impressions, followers, and mentions. If your goal is to generate leads, you might want to focus on metrics like clicks, conversions, and leads.

添加您的观点

Sadullah M. Ba?

Social media specialist, PhD on communication studies, MA on new media and internet startups.
举报内容
Setting measurable and concrete goals can also help you focus your social media efforts more effectively. For example, setting a specific goal such as 'increase organic reach by 20% in 3 months' rather than a general goal such as 'increase brand awareness' can help you track your progress more clearly. It is also important to break down your goals. For example, setting monthly or weekly goals can make it easier to regularly assess your progress and adjust your strategies as needed.

已翻译

赞

2 Use native platforms

One of the simplest ways to measure your social media without third-party tools is to use the native platforms themselves. Most social media networks offer some basic analytics and reporting features that can help you track your performance and results. For example, Facebook has Insights, Twitter has Analytics, Instagram has Insights, LinkedIn has Analytics, and YouTube has Studio. These platforms can provide you with data on your audience, engagement, reach, impressions, clicks, views, and more. You can also use them to compare your performance over time and across different platforms.

添加您的观点

Josh Turbill

Head of Digital, EMEA | Technology | ABM | Social Media
举报内容
All of the main social media channels offer data insights and performance analytics for free. However the big challenge is that analysing all of these on the native platforms can be inefficient for small teams. Another great tool to consider is Looker Studio (Previous Google Data Studio). It's a popular free-to-use data visualisation and dashboard service that can pull from several platforms in realtime to make your reporting more efficient. In my experience, many companies invest heavily in MarTech for measurement but fail to invest time to properly implement it or to enable their teams to use it. Therefore it is better to have a free tool stack that has been well set up, than an expensive tool stack that isn't properly integrated.

已翻译

赞
Sadullah M. Ba?

Social media specialist, PhD on communication studies, MA on new media and internet startups.
举报内容
It is also important to dig deeper into the engagement data provided by these platforms to understand the behaviour and reactions of your own audience. This information can help you refine your content strategy and create content that better aligns with your audience's interests. You can also use the easy-to-use interfaces of these platforms to present your data in visual reports or graphs, and share and collaborate with team members. This gives you easy access to the information you need to understand and improve your social media performance.

已翻译

赞

3 Use Google Analytics

Another free and powerful tool that you can use to measure your social media without third-party tools is Google Analytics. Google Analytics can help you track and analyze the traffic and behavior of your website visitors that come from your social media channels. You can use it to measure metrics like sessions, bounce rate, time on site, pages per visit, conversions, and revenue. You can also use it to segment your traffic by source, medium, campaign, and content. To use Google Analytics effectively, you need to set up goals and UTM parameters that can help you track and attribute your social media campaigns.

添加您的观点

Sadullah M. Ba?

Social media specialist, PhD on communication studies, MA on new media and internet startups.
举报内容
To maximize the power of Google Analytics, adding conversion tracking codes and custom tracking tags can also be very effective. For example, if you want to measure how much traffic a campaign is driving from different social media platforms, or which content is driving more conversions, these custom tags can provide more detailed data. At the same time, analyzing which geographies, devices, or user segments are driving traffic can also help you better understand your target audience. You can use the data provided by Google Analytics as a valuable resource to optimize your social media strategy and get better results.

已翻译

赞

4 Use spreadsheets

If you want to have more control and flexibility over your social media measurement, you can use spreadsheets to collect and organize your data. Spreadsheets can help you create your own dashboards and reports that can show you the metrics and indicators that matter most to you. You can use spreadsheets to manually enter your data or import it from other sources using formulas and functions. You can also use spreadsheets to visualize your data using charts, graphs, and tables. Spreadsheets can help you compare and contrast your data across different platforms, time periods, and objectives.

添加您的观点

5 Use surveys and feedback

Another way to measure your social media without third-party tools is to use surveys and feedback from your audience and customers. Surveys and feedback can help you understand the perception, satisfaction, and loyalty of your social media followers and fans. You can use surveys and feedback to measure metrics like net promoter score, customer satisfaction score, social media sentiment, and social media advocacy. You can use tools like Google Forms, SurveyMonkey, or Typeform to create and distribute your surveys and feedback forms. You can also use social media polls, quizzes, and questions to collect feedback from your audience.

添加您的观点

6 Use benchmarks and best practices

Finally, to measure your social media without third-party tools, you need to have some benchmarks and best practices to compare and evaluate your performance and results. Benchmarks and best practices can help you set realistic and achievable goals and standards for your social media measurement. You can use benchmarks and best practices from your own industry, competitors, or peers to see how you stack up against them. You can also use benchmarks and best practices from other industries or sources to learn and improve your social media measurement.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Social Media Measurement

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you measure social media without third-party tools?

1

2

3

4

5

6

7

1 Define your objectives

2 Use native platforms

3 Use Google Analytics

4 Use spreadsheets

5 Use surveys and feedback

6 Use benchmarks and best practices

7 Here’s what else to consider

Social Media Measurement

给文章评分

感谢您的反馈

更多Social Media Measurement相关文章

更多相关阅读内容