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How can you measure the ROI of a video surveillance system?

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Video surveillance systems are widely used for security, safety, and operational purposes in various sectors, such as retail, hospitality, education, and transportation. However, investing in a video surveillance system can be a significant cost for many organizations, especially if they need to upgrade or expand their existing infrastructure. How can you measure the return on investment (ROI) of a video surveillance system and justify its value to your stakeholders? In this article, we will explore some of the key factors and methods that can help you assess the ROI of a video surveillance system.

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Isaiah Waistell

Casino Surveillance and Security Professional, System Solutions Specialist, and Business Relationship Builder.

1 Benefits of video surveillance

A video surveillance system can offer multiple benefits to an organization, depending on their goals and needs. For example, it can enhance security and deter crime by monitoring premises and identifying suspicious activities. Additionally, it can improve safety and compliance, as well as detect and respond to emergencies. Furthermore, a video surveillance system can optimize operations and performance by analyzing business processes and measuring productivity. All of these benefits can reduce the risk of theft, vandalism, fraud, injuries, and damages.

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Isaiah Waistell

Casino Surveillance and Security Professional, System Solutions Specialist, and Business Relationship Builder.
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One thing I'd like to point out is, if it can be recorded it can be measured. Paired with integrations you can analyze and measure just about anything with accuracy and timeliness. Analytics have also made our lives easier and the review process shorter. It would behoove those who are looking for Video Surveillance to ask the question, "Will this system integrate with other subsystems?" These can be your existing security systems, access control, License plate recognition, facial recognition, point of sales or anything else that pulls in data or uses the cameras video stream to "analyze." You want ROI? Having a surveillance system that supports these types of integrations will get you there.

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2 Costs of video surveillance

A video surveillance system can incur various costs for your organization, depending on the type, size, and complexity of the system. Hardware and software components such as cameras, recorders, monitors, servers, storage devices, and cables can vary in cost depending on features and specifications. Installation and maintenance of the system can also be costly, depending on the location and layout of the system as well as the availability and expertise of service providers. Additionally, energy and bandwidth consumption can be higher with more cameras, higher resolutions or continuous recording. All these costs should be considered when installing a video surveillance system.

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Isaiah Waistell

Casino Surveillance and Security Professional, System Solutions Specialist, and Business Relationship Builder.
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In my experience with casino surveillance, when you cut on cost you are cutting into your ROI, quality and proper planning is required when you are foregoing a surveillance project. Don't penny and dime yourself to death. Start out with your dream system, what does that cost. Then figure what you can do without, Maybe you don't need three monitors in front of you, so you can choose a different workstation client, and you don't need 3mp cameras everywhere, rather only in compliance areas and you can keep the 4k camera on high limits tables and go with HD for your normal Table Games Pits. There are a lot of ways you can save on your system, but you have to know what the "Dream System" costs first and narrow it down to what you actually need.

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3 ROI calculation methods

To measure the ROI of a video surveillance system, you need to compare the benefits and costs of the system over a certain period of time. Different methods and formulas can be used to calculate the ROI, depending on the data and assumptions that you have. For example, Simple ROI calculates the ROI as the ratio of net benefits (benefits minus costs) to total costs of the system, expressed as a percentage. Payback period calculates the ROI as the time it takes for cumulative benefits to equal or exceed cumulative costs. Net present value (NPV) calculates the ROI as the difference between present value of benefits and present value of costs discounted by an interest rate.

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4 ROI measurement challenges

Calculating the ROI of a video surveillance system can be useful for decision making and evaluation, but it can also be challenging. Quantifying the benefits may be difficult, as some of them, such as customer satisfaction or employee morale, are intangible. Additionally, accounting for the costs may present a problem, since some of them may be hidden or variable. Choosing the method and parameters is also a challenge, as different ones can yield different results. For example, the time horizon, interest rate, or inflation rate may need to be selected and justified in order to best suit your situation and objectives. Comparing them with alternative scenarios or benchmarks is also necessary.

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5 ROI improvement tips

To improve the ROI of a video surveillance system, you can take some actions to increase the benefits and reduce the costs. Before investing in a video surveillance system, clearly define your goals and needs to select and design the system that best matches your requirements. After installation, optimize your system and settings, such as the location, angle, and resolution of the cameras. Leverage the data and insights collected with a video surveillance system to make informed decisions and actions, such as improving security, safety, or operations.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Isaiah Waistell

Casino Surveillance and Security Professional, System Solutions Specialist, and Business Relationship Builder.
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From my perspective being involved in surveillance for over a decade, your system has paid for itself once you have prevented general liability claim(s) up to and over the cost of your system. Though good training and investigative performance, ample video retention and camera coverage; it's not if, it's when you prevent liability, fraud, theft, safety and security risks that can cost 100's of thousands and potential millions. Even if you are a small gas station, you are not exempt to these things, the better prepared you are and the easier it is to operate your surveillance system, the quicker you ROI comes. In my opinion you should look at your Security as a mandatory piece of your business if you want to protect it, others and yourself.

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How can you measure the ROI of a video surveillance system?

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1 Benefits of video surveillance

2 Costs of video surveillance

3 ROI calculation methods

4 ROI measurement challenges

5 ROI improvement tips

6 Here’s what else to consider

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